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Case Study

This case study shows how CVS Health, a retail pharmacy brand, increased brand equity in the US by developing a campaign that helped people quit smoking.

Case Study

This case study explains how Ulta Beauty, a cosmetics and salon brand with a longstanding partnership with the Breast Cancer Research Foundation (BCRF), created the 'First Haircut' campaign in the US to help survivors of breast cancer achieve self-reclamation and raise awareness for the cause.

Case Study

This case study describes how Pearle Vision, an eye care store chain, improved its perception in the US and Canada by providing eye care on a local level.

Case Study

This case study details how Sopharma Trading, a pharmaceutical company, successfully trialled a retail pharmacy outlet under the new brand SOpharmacy in Bulgaria.

Case Study

This case study details how the Czech pharmacy Dr Max introduced a loyalty program that brings together prior medical information so that customers can receive personalised treatment and a smoother process.

Article

This event report outlines how CVS Health, the retailer, has injected its brand with a defining sense of purpose.

Case Study

This case study explains how Synoptik, a chain of opticians in Denmark, created a simple eye test to encourage people to book full appointments.

Case Study

This case study describes how Specsavers increased the fame of its brand through an evolutionary media strategy.

Case Study

This case study details how CVS Health, a retail pharmacy and health care company, increased its brand reputation in the US by advertising its removal of tobacco products from its shelves.

Article

This article discusses how the development of the Christmas advert for Boots, the high street retailer and chemist, used facial coding techniques to identify emotional reactions to verbal narratives.

Case Study

This case study explains how Boots, a pharmacy chain, employed insight that influenced decisions and helped deliver growth for Boots UK at Christmas.

Article

This article offers advice to brands on creating memorable and useful shopping experiences.

Case Study

This case study describes how the rebranded Well pharmacies in the UK maintained name recognition and consumer loyalty by using door drops.

Case Study

This case study explains how OPSM, an Australian opticians chain, used a story book to increase numbers of children's eye tests.

Case Study

This case study describes how Luxottica brand OPSM challenged brand leader Specsavers in Australia by encouraging mothers to get their children to have regular eye tests.

Case Study

This case study describes how French fitness brand Domyos was launched in China by hybridizing a streetdance style and a slow-motion martial art.

Article

In this interview, the CEO of Fitness First reflects on the value his marketing experiences as CMO at Unilever and Cadbury provided in preparing him for his current role.

Case Study

This case study explains how Alcon, an eyecare company, increased awareness of its products in the US with a social media campaign.

Article

This articles explains why pharmaceutical brands need to take a more personalised approach to marketing to healthcare providers in the US.

Article

This event report shows how CrossFit, the fitness group, has built its brand through word of mouth and a singular focus on its distinctive approach to exercise, rather than via traditional marketing.

Article

This event report outlines how Walgreens, the drug retail chain, has successfully leveraged the customer loyalty program which it launched in 2012.

Case Study

This case study explains how OPSM, a chain of optometrists, used a mobile app to increase appointment numbers and revenue in Australia.

Case Study

With this campaign, OPSM tackled the important issue of children's vision by taking the optometrist's room into the homes of Australian families, creating a storybook that can determine if a child has an issue with his or her vision.

Research Paper

This article explains how Boots, the UK beauty and personal care retailer, used online surveys to understand how much more consumers are willing to pay for better quality service and in-store experiences.

Case Study

This case study explains how Specsavers, the optician retail chain, grew from its launch in 1984 to become an international brand with the largest market share in the UK.