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Case Study

This case study explains how letgo, an app for buying and selling secondhand goods, took over the US, Turkey and Norway by tapping into psychological differences between cultures.

News

GLOBAL: Advertising accounts for only around 1% of Amazon’s annual revenues but that is set to change thanks to a combination of its unrivalled shopping data, new ad tech tools and its lead in voice technology as well as changing consumer ...

Case Study

This case study describes how online brand Amazon used a multichannel campaign based around the sibling festival of Rakshabandhan to grow its customer base in North India.

Case Study

This case study describes how Amazon, the online retailer, increased its user base in India by connecting with mothers through an emotional video.

News

SYDNEY: Retailers in Australia have been anticipating the arrival of Amazon since April, but it now appears the US e-commerce giant is poised to launch as early as next month, giving it time to exploit the pre-Christmas sales boom.

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NEW YORK: We may still be at the tail end of summer, but already a comprehensive survey of US holiday season shopping intentions has been released – and it’s good news for Amazon, in particular.

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NEW YORK: Google has teamed up with Walmart to enable the retailer’s customers to shop using voice via Google Assistant, the tech giant’s Home voice-controlled speaker or Google Express website or app, in a combined response to the ...

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SAN DIEGO: Jet.com, the e-commerce platform owned by Walmart, believes “the game is on” as it seeks to reduce the dominance of Amazon over the online retail category.

Article

This event report outlines how Jet.com, the ecommerce site, has gamified and personalized the shopping experience to attract millennials.

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WASHINGTON DC: E-commerce is booming in many business sectors, but it appears the trend has not yet affected grocery shopping in the US because just 9% of Americans report ordering their groceries online at least once a month.

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BEIJING: Alibaba, the Chinese e-commerce giant, has unveiled several significant enhancements to its Intellectual Property Protection (IPP) Platform as it seeks to reassure brands that its online marketplaces are safe from counterfeiters.

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NEW DELHI: Chinese tech giants are strengthening their hold in India with big investments in diverse sectors, as serious western interest, notably from Amazon, heats up competition in a fast-growing market.

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SYDNEY: With e-commerce giant Amazon set to hit Australian shores, local retailers will need to lift their game to compete or risk losing customers, according to an industry expert.

Article

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.

News

NEW YORK: Almost 79 million American households now have an Amazon Prime membership, an increase of 13 million from the end of last year, a growth record that suggests it will soon overtake the 90 million who currently pay for satellite or cable ...

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HANGZHOU/SINGAPORE: Alibaba, the Chinese ecommerce giant, has increased its stake in Southeast Asian retail platform Lazada from 51% to approximately 83%, with a payment of close to $1 billion.

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BEIJING: As China's e-commerce growth slows, retailers need to be looking at refining their omnichannel offer and delivery options, according to a leading consultancy.

Case Study

This case study explains how OTTO, the German online retailer, used emotional storytelling in an integrated campaign to increase sales in the Christmas period.

Case Study

This case study shows how Amazon, the e-commerce brand, tapped into Indians' shopping quirks and developed a campaign aimed at showcasing its ability to meet all their special needs.

Case Study

This case study describes how online marketplace, Bukalapak, used a multichannel approach to persuade small- and medium-sized businesses to use its platform in Indonesia.

News

KUALA LUMPUR: Malaysia's online retail market is forecast to grow 23% per year until 2021, largely down to electronics and media, according to a new report from management consultancy firm A.T.

Case Study

This case study explains how eBay, an online retailer, democratised the fashion category by using a diverse set of real women in its 'Find Your Perfect' campaign in the USA.

Case Study

This case study explores how Stylight, an online fashion shopping platform, launched a national campaign in Germany to enable German women to scan any item in the fashion magazine and buy it directly through Stylight.

News

BEIJING: Chinese e-commerce site JD.com has announced plans to build drones capable of carrying a one-tonne payload for long-distance deliveries.

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LONDON: The shopping experience at Argos is undergoing a transformation under new ownership, and the UK retailer aims to achieve a similarly dramatic shift in consumer perceptions with its latest advertising.