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Furniture & furnishings retail

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Case Study

This case study shows how Ikea, a furniture brand, successfully launched its new catalogue by filming a renowned German literary critic reviewing it.

Case Study

This case study shows how Ikea, a furniture brand, became more than an occasional furniture shop, and took up the role of the UK customer's ally in their daily routine.

Case Study

This case study details how IKEA, a home furnishings and d├ęcor brand, re-framed itself from cheap store to style guide in the eyes of students with its 'Find Your Style 101' campaign in the US.

Article

This Company Profile from Euromonitor provides key details and analysis of Inter IKEA Systems BV. Included is a strategic evaluation with key facts about the Swedish company, competitive positioning against comparative brands, and assessment of its position in the retail market.

Case Study

This case study describes how Garnet Hill, a US retailer, created a mobile studio to provide an experience to customers, capable of reviving both the brand and the OOH media platform.

Case Study

This case study describes how Leon's, a furniture retailer, utilised the local phenomenon of Moving Day in Quebec, Canada, to increase store traffic and sales.

Case Study

This case study details how IKEA, a furniture and home furnishing company, increased brand engagement with its customers in the UK through its IKEA FAMILY loyalty programme.

Case Study

This case study details how DFS, the furniture retailer, increased sales and conversion rates across its stores in the UK market.

Case Study

This case study describes an e-mail campaign by IKEA Russia, the furniture retailer, that targeted people in the early consideration stage to drive them in store.

Case Study

This case study describes how Bolia.com, a Danish furniture retailer, created an emotional campaign that positioned furniture as a statement of personality and returned the company to profit.

Case Study

This case study shows how Officeworks, Australia's largest office products retailer, took a combined approach to sales activation and brand building to increase its sales and brand awareness.

Case Study

This case study shows how OfficeMate, an office supplies retailer, devised a social media-driven campaign to increase brand awareness and loyalty in Thailand.

Case Study

This case study describes how Sidiz, a dedicated chair brand for the B2B market in South Korea, turned around its failing sales by educating consumers on the importance of chairs in their lives.

Case Study

This case study explains how Bolia, a furniture company, responded to a financial crisis in Scandinavia by changing its brand strategy.

Case Study

This case study describes how Dunlopillo, a Malaysian mattress brand, used its existing technical product videos as a way to lull sleepless Malaysians to sleep, then imploring them to think about changing their mattress in the morning.

Article

This event report details attempts by Modsy, the interior-design app, to revolutionise how consumers find and buy new furniture.

Case Study

This case study shows how the German home improvement store chain Hornbach engaged its key target audience of DIY enthusiasts through a campaign that reinforced that the brand shared in their passion.

Case Study

This case study describes how IKEA encouraged customers in Germany to think about their lives in a way that would promote the everyday relevance of the brand.

Case Study

This case study shows how Ikea, the homeware brand, engaged with German customers with its IKEA Hej co-creation platform to involve them in every stage of the journey from design to purchase.

Case Study

This case study describes a campaign from American Standard, a US manufacturer of kitchen and bath products, who leveraged the life-saving properties of sanitation, whilst showing the power of their Champion toilet.

Case Study

This case study describes how IKEA, the homeware retailer, increased the frequency of UK visits through its 'FAMILY' card.

Article

This event report outlines how IKEA, the furniture retailer, successfully put its employees at the heart of a content-marketing program.

Case Study

This case study describes how IKEA, a home furniture retailer, ran a consumer competition with Pinterest to raise attention for its catalogue launch in the Netherlands.

Case Study

The case demonstrates how Bolia.com, a Danish furniture retailer, devised a new brand strategy by creating an aspiring and modern lifestyle brand with international appeal.

Case Study

This case study describes how IKEA, the retailer, changed its brand purpose in the UK through a strategic platform based on consumer insights.