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Furniture & furnishings retail

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Case Study

Online furniture store pepperfry.com used a multichannel approach to attract new buyers in India.

Case Study

Online furniture retailer pepperfry.com used TV, print and digital to build an emotional connection with customers in India during Diwali.

Case Study

Bolia.com, a Scandinavian furniture retailer, transformed its furniture brand by thinking like a fashion brand which both attracted new audiences and retargeted its existing customers.

Case Study

Bolia.com, a Scandinavian furniture retailer, transformed its sales decline into growth by thinking like a fashion brand which both attracted new audiences and retargeted its existing customers.

News

STOCKHOLM: Swedish retailer IKEA is radically shifting its sales strategy from its famous blue and yellow outlets on the outskirts of cities as it tests sales through big e-commerce websites, new city-centre formats, and radical digital design ...

Research Paper

This paper explains how data mining using artificial intelligence (AI) helped gauge interest in Arper, an Italian furniture company, and competitor brands on digital platforms.

Case Study

This case study shows how Ikea, a furniture brand, successfully launched its new catalogue by filming a renowned German literary critic reviewing it.

Case Study

This case study shows how Ikea, a furniture brand, became more than an occasional furniture shop, and took up the role of the UK customer's ally in their daily routine.

Case Study

This case study details how IKEA, a home furnishings and décor brand, re-framed itself from cheap store to style guide in the eyes of students with its 'Find Your Style 101' campaign in the US.

Article

This Company Profile from Euromonitor provides key details and analysis of Inter IKEA Systems BV. Included is a strategic evaluation with key facts about the Swedish company, competitive positioning against comparative brands, and assessment of its position in the retail market.

Case Study

This case study describes how Garnet Hill, a US retailer, created a mobile studio to provide an experience to customers, capable of reviving both the brand and the OOH media platform.

Case Study

This case study describes how Leon's, a furniture retailer, utilised the local phenomenon of Moving Day in Quebec, Canada, to increase store traffic and sales.

Case Study

This case study details how DFS, the furniture retailer, increased sales and conversion rates across its stores in the UK market.

Case Study

This case study details how IKEA, a furniture and home furnishing company, increased brand engagement with its customers in the UK through its IKEA FAMILY loyalty programme.

Case Study

This case study describes an e-mail campaign by IKEA Russia, the furniture retailer, that targeted people in the early consideration stage to drive them in store.

Case Study

This case study shows how Officeworks, Australia's largest office products retailer, took a combined approach to sales activation and brand building to increase its sales and brand awareness.

Case Study

This case study describes how Bolia.com, a Danish furniture retailer, created an emotional campaign that positioned furniture as a statement of personality and returned the company to profit.

Case Study

This case study shows how OfficeMate, an office supplies retailer, devised a social media-driven campaign to increase brand awareness and loyalty in Thailand.

Case Study

This case study describes how Sidiz, a dedicated chair brand for the B2B market in South Korea, turned around its failing sales by educating consumers on the importance of chairs in their lives.

Case Study

This case study explains how Bolia, a furniture company, responded to a financial crisis in Scandinavia by changing its brand strategy.

Case Study

This case study describes how Dunlopillo, a Malaysian mattress brand, used its existing technical product videos as a way to lull sleepless Malaysians to sleep, then imploring them to think about changing their mattress in the morning.

Article

This event report details attempts by Modsy, the interior-design app, to revolutionise how consumers find and buy new furniture.

Case Study

This case study shows how the German home improvement store chain Hornbach engaged its key target audience of DIY enthusiasts through a campaign that reinforced that the brand shared in their passion.

Case Study

This case study shows how Ikea, the homeware brand, engaged with German customers with its IKEA Hej co-creation platform to involve them in every stage of the journey from design to purchase.

Case Study

This case study describes how IKEA encouraged customers in Germany to think about their lives in a way that would promote the everyday relevance of the brand.