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Article

Toymaker Lego has successfully diversified its media channels to embrace theme parks and movies but physical stores remain a vital part of the brand experience.

Case Study

Smyths Toys Superstores, a toy retailer, sustained the growth rate of its company in the UK and Ireland with its ‘If I Were A Toy’ Christmas campaign which featured an adaptation of Beyoncé’s ‘If I Were A Boy’.

Case Study

This case study explores how The Legacy Store Berlin, a graffiti culture and art tools shop, launched a national campaign to turn messages of hate into messages of joy through artists.

News

LONDON: Digital sales of games, music and, for the first time, video are running ahead of physical sales in the UK according to new figures from the Entertainment Retailers Association (ERA).

Case Study

This case study explains how Toys 'R' Us, the toy retailer, created a mobile app to connect parents and their children, and increase sales in Singapore.

Case Study

This case study shows how GameStop, a US retailer, launched a new video game via a 'choose your own adventure' style game on picture-sharing platform Imgur, boosting buzz about the launch.

Article

This event report outlines how Third Man Records, a music label/retailer founded by Jack White of The White Stripes, has carved out a distinct niche in the growing vinyl market.

Case Study

This case study explores how Kasperle, a prominent toy store in Guatemala, decided to address the pressing issue of missing children from a new perspective, making the abandoned toys, left behind by the abducted children, the stars in a peaceful march to raise awareness of this brutal reality.

Article

This event report outlines how Bose, the audio-equipment manufacturer, has gained a deeper insight into its customer base by leveraging the insights provided by an online community of consumers.

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc. Included is a strategic evaluation with key facts about the American company, competitive positioning against comparative brands, and assessment of its position in the electronic retail market.

Case Study

This case study shows how Currys PC World, a UK electronics retailer, successfully differentiated itself from its competitors by creating a service-driven campaign, growing both sales and customer trust.

Case Study

This case study shows how GAME, a brick-and-mortar UK gaming retailer, galvanised its position at the heart of the gaming community by launching its own game for the upcoming Christmas market.

Article

This event report addresses how Sony Music Latin, the record label, is adapting to the ongoing digital disruption facing the music industry.

Case Study

This case study reveals how Little Apple, a media entertainment brand, used a viral campaign to generate brand awareness across South East Asia.

Article

This webinar explores leisure in Asia on many different dimensions; from sports (both participating and viewing) to spas, bars, online entertainment and immersive virtual reality gaming.

Case Study

This case study describes how Spanish comedy theatre Teatreneu created a novel way for audiences to pay for performances.

Case Study

This case study describes how YouTube's native content was promoted to a wider audience in the UK by working with some of its stars.

Research Paper

This article reports the results of an analysis of participation across a range of leisure activities in the UK.

Case Study

This case study describes how The Library, a boutique London gym, attracted members by offering a sophisticated alternative to the existing fitness offerings.

Article

This event report shows how Samsung, the electronics manufacturer, cut through the marketing noise surrounding Black Friday using market research.

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the consumer electronics market.

Article

This article discusses cinema visitor numbers in the UK, finding that numbers continue to grow and that engagement is high.

Case Study

This case study describes a campaign by Posto 6, a bar and restaurant in Sao Paulo, Brazil, which aimed to retain customers and increase purchases.

Article

This presentation examines how Americans buy and use music, home entertainment, books and games. The trend away from physical media and towards digital continues in all of these categories.

Article

This presentation by Havas Media, points out that airport retailing is worth $26 billion globally. The global study reveals that 15% of airport purchases are planned, 51% are pre-planned while 34% are impulse buys.