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Article

Explores shopping and retail trends in Thailand for the next two years, including hypermarkets, specialist retail, convenience stores and e-commerce.

Article

7-Eleven Philippines is pioneering a new business model to take e-commerce to the Philippines mass market – potentially 90 million people - via its 2100 stores nationwide.

Case Study

To increase footfall to its outlets in Malaysia, convenience store 7-Eleven launched a campaign on social media, positioning itself as a brand close to the youth.

Case Study

Convenience store chain 7-Eleven enhanced its BYO Cup Day event in Malaysia to last longer and feature more social interactions.

Case Study

Convenience store 7-Eleven increased top-of-mind awareness in Malaysia by leveraging the 2016 Euro Cup with a Facebook contest.
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Case Study

Convenience store 7-Eleven raised top-of-mind awareness with young consumers in Malaysia through a campaign against climate change.

Case Study

SAQ, a corporation responsible for the trade of alcoholic beverages in Quebec, increased participation rates in its SAQ Inspire programme by producing a multimedia campaign across Canada to help explain the programme and gain customer insight.

Article

This Company Profile from Euromonitor provides key details and analysis of Seven & I Holdings Co, Ltd, the owner of brands such as 7-Eleven and Ito-Yokado.

Case Study

This case study describes how 7-Eleven Malaysia, a leading Slurpee retailer, ran a 2-day event, BYO Cup Day, that increased sales and awareness through a social campaign that amplified the impact of the on-ground event.

Case Study

This case study describes how 7-Eleven Malaysia, the convenience store chain, created a year-long social campaign to reward consumers for creative participation with the brand, and helping to reposition it as young and engaging.

Article

This piece explores how brands have succeeded in Indonesia by building marketing strategies that capture Indonesian cultural insights and its individualistic streak.

Research Paper

This paper demonstrates how 7-Eleven, the convenience store chain, used shopper research to grow consideration in the foodservice category in Australia and deliver increased profit.

Research Paper

This paper, which includes a case study from Shell, the energy company, offers tips on how to pick key insights out of the mass of data-driven possibilities available and effectively sell these insights within and outside the business.

Case Study

This case study describes how, in a highly competitive market, 7-Eleven in Australia boosted sales of its self-service frozen drink, Slurpee.

Article

This report presents findings from a global survey into grocery shopping habits to understand how digital technology is changing the retail landscape.

Case Study

This case study demonstrates how a redesign of energy and petrochemicals company Shell's food store Shell Select increased sales of its on-the-go food offerings in the UK.

Article

This article explores the ever-present desire of people for greater convenience and an easier path through every day tasks - and rising expectations for brands to help.

Case Study

This case study explains how 7-Eleven, the retailer, tackled tough competition against its Slurpee drinks in Australia by adding a new cup lid.

Case Study

This case study explains how Topaz, a fuel and convenience retailer in Ireland, built built a sustainable, long-term profitable relationship with its customers through the creation of a highly innovative, unique and category-changing loyalty strategy.

Article

This event report looks at how brands have successfully used the LINE instant messaging service in Japan to extend their reach and drive sales.

Research Paper

This paper describes research into the emotional responses of Indonesian convenience store shoppers and develops methods for retailers to understand this.

Article

This event report addresses how two leading Asian retailers are trying to serve the next generation of customers.

Article

This article describes a movement towards convenience store formats, including by grocery retailers such as Tesco and Carrefour, as consumers shop more frequently and prefer small, convenient stores.

Article

Despite their size, convenience stores (C-stores) wrestle away a big market share from other types of stores: there is now one C-store for every 2,000 people in the US and year-over-year sales grew 4.9% in 2012, compared to 3.7% growth for the marketplace overall.

Case Study

Slurpee - the self-serve frozen drink - plays an important role in 7-Eleven Australia's retail offer as a traffic driver for the youth segment.