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Article

7-Eleven Philippines is pioneering a new business model to take e-commerce to the Philippines mass market – potentially 90 million people - via its 2100 stores nationwide.

Article

This Company Profile from Euromonitor provides key details and analysis of Seven & I Holdings Co, Ltd, the owner of brands such as 7-Eleven and Ito-Yokado.

Case Study

This case study describes how 7-Eleven Malaysia, a leading Slurpee retailer, ran a 2-day event, BYO Cup Day, that increased sales and awareness through a social campaign that amplified the impact of the on-ground event.

Case Study

This case study describes how 7-Eleven Malaysia, the convenience store chain, created a year-long social campaign to reward consumers for creative participation with the brand, and helping to reposition it as young and engaging.

Article

This piece explores how brands have succeeded in Indonesia by building marketing strategies that capture Indonesian cultural insights and its individualistic streak.

Research Paper

This paper demonstrates how 7-Eleven, the convenience store chain, used shopper research to grow consideration in the foodservice category in Australia and deliver increased profit.

Research Paper

This paper, which includes a case study from Shell, the energy company, offers tips on how to pick key insights out of the mass of data-driven possibilities available and effectively sell these insights within and outside the business.

Case Study

This case study describes how, in a highly competitive market, 7-Eleven in Australia boosted sales of its self-service frozen drink, Slurpee.

Article

This report presents findings from a global survey into grocery shopping habits to understand how digital technology is changing the retail landscape.

Case Study

This case study demonstrates how a redesign of energy and petrochemicals company Shell's food store Shell Select increased sales of its on-the-go food offerings in the UK.

Article

This article explores the ever-present desire of people for greater convenience and an easier path through every day tasks - and rising expectations for brands to help.

Case Study

This case study explains how 7-Eleven, the retailer, tackled tough competition against its Slurpee drinks in Australia by adding a new cup lid.

Case Study

This case study explains how Topaz, a fuel and convenience retailer in Ireland, built built a sustainable, long-term profitable relationship with its customers through the creation of a highly innovative, unique and category-changing loyalty strategy.

Article

This event report looks at how brands have successfully used the LINE instant messaging service in Japan to extend their reach and drive sales.

Research Paper

This paper describes research into the emotional responses of Indonesian convenience store shoppers and develops methods for retailers to understand this.

Article

This event report addresses how two leading Asian retailers are trying to serve the next generation of customers.

Article

This article describes a movement towards convenience store formats, including by grocery retailers such as Tesco and Carrefour, as consumers shop more frequently and prefer small, convenient stores.

Article

Despite their size, convenience stores (C-stores) wrestle away a big market share from other types of stores: there is now one C-store for every 2,000 people in the US and year-over-year sales grew 4.9% in 2012, compared to 3.7% growth for the marketplace overall.

Case Study

Slurpee - the self-serve frozen drink - plays an important role in 7-Eleven Australia's retail offer as a traffic driver for the youth segment.

Article

As one of the most common retail venues visited in Japan, the Convenience Store, or "combini", is one of the most influential media in teaching its shoppers about product selection, store brands and the whole concept of "new".

Case Study

Deli2go, an own-label UK food brand from Shell sold in petrol stations, was lauched in January 2010. The category as a whole was being squeezed by the recession and rising fuel prices, conditions which usually cause disproportionate damage to forecourt foods.

Article

With petroleum companies the world over struggling to make a profit on petrol alone, many have now become dependent on their convenience stores for survival.

Case Study

Preem Petroleum is the largest oil company in Sweden, but ongoing petroleum price wars throughout the country meant retail petrol sales profits had fallen to almost nothing.

Case Study

Managers of Oddbins stores - a chain of UK off licenses - were targeted by a DM pack from whisky brand Glenfiddich.