This article shows how Supercheap Auto, an Australian automotive accessories brand, used sponsorship of the Bathurst 1000 race to create an experiential retail success second only to Christmas in sales revenue.
European Association of Communications Agencies, Silver, Euro Effies, 2015
This case study shows how Febreze, the air freshener brand, successfully re-launched and repositioned its car freshener solution in the UK and Ireland by finding a more sustainable reason for purchase that would support the business in the long term.
Steve McCarron and Peter Harris, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2005
This paper illustrates one of the golden rules of retailing: ‘retail is detail’. Rather than using a ‘one size fits all’ approach, BDH\TBWA devised a framework for highly localised tactical advertising that could be fine-tuned to the needs of individual car repair centres.
Euromonitor Strategy Briefings, June 2017
This report offers a global outlook for the apparel and footwear market, examining the performance of its various categories comparatively, against other consumer industries and across regions and markets.
This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.