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Automotive accessories retail

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Article

This article shows how Supercheap Auto, an Australian automotive accessories brand, used sponsorship of the Bathurst 1000 race to create an experiential retail success second only to Christmas in sales revenue.

Case Study

This case study explores how TRW, a motor vehicle parts and accessories brand, launched a worldwide campaign to showcase its expertise and originality.

Case Study

This case study describes how Mobil Delvac, a motor oil brand in the US, increased its brand loyalty by focussing on customers rather than the product in its media campaign.

Case Study

This case study shows how Febreze, the air freshener brand, successfully re-launched and repositioned its car freshener solution in the UK and Ireland by finding a more sustainable reason for purchase that would support the business in the long term.

Case Study

This case study describes how Hammerhead Navigation developed a new navigating system for bicycles.

Case Study

This case study describes how Canadian Tire influenced consumer behaviour around battery purchase, from being a grudge buy to an essential asset.

Case Study

This case study reveals how London's oldest luxury car dealership, H.R.Owen, successfully re-branded to create a visual identity befitting a luxury brand.

Case Study

PACCAR Parts is a division of PACCAR and is responsible for the after-market parts supply of PACCAR truck brands (including DAF).

Case Study

Midas is the leading car repair shop in Spain. Recession was affecting its business badly with a decline in car sales and car use.

Case Study

In 2003 Carlson Chevrolet Co., Inc., a Chevrolet car dealership located in Sandy, Oregon, just a few miles southeast of Portland, represented the Chevrolet-selling half of the Suburban Auto Group.

Case Study

Elvis, Brilliant Media (media agency) and MCBD (advertising agency) put together this multimedia campaign for Subaru cars, winning bronze in the automotive category at the 2006 DMA Awards.

Case Study

This paper illustrates one of the golden rules of retailing: ‘retail is detail’. Rather than using a ‘one size fits all’ approach, BDH\TBWA devised a framework for highly localised tactical advertising that could be fine-tuned to the needs of individual car repair centres.

Case Study

The campaign objectives were to create awareness of the Carland Stores, increase customer footfall and achieve brand status.

Case Study

1996: Halfords is the dominant single player in a number of the areas, such as bikes, car parts, car accessories and garage servicing.

Article

In his speech at the American Association of Advertising Agencies (4A's) 1967 Central Region Annual Meeting, James D.