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Researching sensitive topics

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Research Paper

This paper investigates whether increasing public education of the European refugee crisis by tackling barriers to support with targeted communication can positively influence a change in public attitudes.

Article

This paper explores personal medical devices, such as insulin pens, inhalers and auto-injectors, and the obstacles they need to overcome in order to be successfully implemented.

Research Paper

This paper discusses the role of video-based research methods through a medical research study in China, with particular focus on why this method is effective in helping address the needs of those with multiple chronic conditions.

Opinion

The marketing industry recently received some sobering news. A  study commissioned by Thinkbox reported a significant disconnect between people working in the industry, and those with whom they are communicating.

Research Paper

This paper describes research conducted by Community Action on Dementia (CAD), a UK charity that wanted to develop services tailored to the needs of dementia sufferers, enabling them to live well despite their condition.

Research Paper

This article describes how Boehringer Ingelheim (BI), the pharma company, wanted greater understanding of patients' sentiments when faced with life-threatening disease in the USA, UK, France, Italy and Japan.

Research Paper

This paper discusses some of the flaws and challenges of political polling methods in light of the UK referendum on membership of the European Union and advises on how researchers can make more accurate predictions.

Research Paper

This paper describes research by the Open Society Foundation (OSF), a global human rights organisation, into public opinion in Hungary during the refugee crisis of 2015, when the Hungarian government adopted a hard-line stance against refugees.

Article

This article looks at the ways in which better designed surveys can reveal more honest answers, through a study that calculated honesty using innocuous, sensitive, and outright impertinent questions.

Research Paper

This article identifies the levers for behaviour change that could positively impact both the demand and supply of trafficked girls in India.

Research Paper

This paper introduces the concept that 'One is greater than one million,' meaning that by giving a jumper a person can keep warm, but by conducting one social research project, millions of families can live better.

Research Paper

This case study highlights work for an NGO into "why do men buy sex" and to tackle exploitation in the sex industry by combining cultural intelligence, semiotics and digital methodologies to generate insights.

Case Study

This case study describes a research study conducted by Macmillan Cancer Support, one of Britain's largest cancer charities to set the research, policy, campaigning and service delivery agendas for years to come.

Case Study

This case demonstrates how an in-depth study of vulnerable customers enabled the Financial Conduct Authority (FCA) to take a fresh approach in its call to action and engagement with industry in the UK.

Research Paper

As the role of children in society becomes more prominent, their participation in research seems set to increase.

Research Paper

As an agency-trained researcher, the two years I spent as Head of Research at a mental health charity opened my eyes to the fact that mental health problems are 'invisible' and widespread, and that people with mental health problems regularly face exclusion.

Research Paper

This article assesses the challenges of conducting market research among adults in the UK with Autistic Spectrum Conditions.

Research Paper

This paper discusses work undertaken by Ipsos MORI on behalf of NHS Tower Hamlets, which sought to gain an insight into how the uptake of cervical screening services in this area could be improved.

Research Paper

Marketing to ethnic communities is fraught with problems of understanding the cultural contexts and value systems of others.

Research Paper

This presentation describes the approach and findings of a qualitative research study conductedin the United Kingdom on behalf of the Department of Health.

Research Paper

This presentation describes the exploratory method that led to understanding women’s erotic associations to fragrance.

Case Study

This word of mouth campaign was based on building a new website for SENSOA, an organisation that aimed to provide information to young people about sex and relationships.

Research Paper

Two-stage sampling has commonly been used in surveys of households and individuals. The standard strategy is first to stratify the frame population, then determine a reasonable number of primary sampling units (PSUs) within each stratum, to choose some of these with probability proportional to size (first stage) and, finally, to draw sampled units randomly within each cluster (second stage).

Research Paper

This paper presents a compelling example of how Durex used research, communication and design, as well as expert opinion, to transform a well established in-house PR vehicle into a critical business tool for brand and portfolio extension.

Research Paper

Because marketing researchers are focusing increasingly on the issues of corporate and consumer social responsibility and other ethical behaviour, there is a clear need to assess the possible impact of Socially Desirable Responding in interviews on these topics in order to determine whether it exists and, if so, which techniques might reduce it.