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Article

Mindframes shares six perspectives that 'explore and understand a different representation of reality' when it comes to market research.

Article

Marketing should step up and regain its role as a trusted source of consumer insight and understanding, to combat the rise of fake news and unreliable data in the UK.

Article

Growing evidence suggests that recent trends in data analytics and first-party data segmentation have given rise to a problem known as 'survivor bias', where a brand's audience or customer base consists largely of people who have 'survived' its sales and marketing process.

Research Paper

Presents a new approach to overcome the user identification problem, based on data from Spain, by separating individuals' navigation by means of an algorithm that just looks at the data.

News

NEW YORK: Marketing research is failing the community it needs to serve in some important ways, according to Brad Jakeman, a Senior Advisor and Consultant to PepsiCo.
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Just 43 days left to enter the WARC Prize for MENA Strategy

Article

Marketers are still grappling with many of the changes taking place in society and the communications ecosystem, and must rethink various aspects of their existing strategies.

Opinion

Bots have been hailed as the key to transforming the customer experience, but Jasmeet Sethi, head of operations at Ericsson Consumer Lab, warns that there’s a downside for market research.

Research Paper

Brands need to address bias by developing empathy and approaching every stage of a project with empathy at the forefront of their minds, not merely as an add-on or afterthought.

Research Paper

This paper discusses the future of the research industry and whether automation is the ultimate killer of creativity for the industry.

Article

This event report outlines some of the failings of political pollsters during the 2016 Presidential election, drawing particularly on learnings from consumer-focused market research.

Article

This event report outlines some of the main opportunities and issues currently reshaping measurement practices across the media ecosystem.

Research Paper

This paper assesses the performance and potential of the Latin American market research industry in relation to three B2B sectors: Healthcare, Agriculture, and Construction and Mining.

Research Paper

This paper describes how Coca-Cola, the beverage company, ensures consistency in its market research globally, through the use of a partner organisation that monitors and supports the activities of its research agencies around the world.

News

NEW YORK: The Advertising Research Foundation (ARF) is aiming to expand its research efforts in a bid to tackle some of the "big, hairy, audacious" problems currently facing the industry.

Article

This event report outlines how the Advertising Research Foundation (ARF) plans to pursue its agenda, and help the research industry as a whole, going forwards.

Research Paper

In this viewpoint, the author explores the impact of technology on "traditional" survey research and whether technological change threatens the research’s existence.

Research Paper

Against the theme of this year’s conference, 'Are we there yet? Where technological innovation is leading research', this paper provides evidence-based observations on where technology has led research in the recent past, and where it appears to be leading now.

Article

In this article, the author adds her own contributions on how to use data to gain human insight into customer needs.

Opinion

On Tuesday, March 14th, after a fantastic day at the MRS Conference, a selection of research revolutionaries descended upon Vout-O-Reenees - a club for the ‘surrealistically distinguished’ - to celebrate 10 years of the Research Liberation Front.

Opinion

A very thought provoking article with this title was published in the Guardian in the Journal section on 19 th January by William Davies .

News

BOCA RATON, FL: Market researchers must be "zealots" in championing the voice of the customer in the face of a rising tide of different data streams, a leading executive from Ipsos Connect has suggested.

News

BOSTON: Politicians and their aides make use of many of the techniques and stratagems of the advertising and marketing industry, but the recent presidential election suggests they should pay closer attention to brand relationships, an academic has ...

Article

This article explains why too much focus when seeking customer insight is dangerous for brand strategy, if brand strategists focus too much on the 'thin end of the wedge'.

Article

This event report offers guidance to marketing researchers seeking to adapt in an increasingly complex technological environment, based on analysis conducted by Ipsos.

News

LONDON: Papers from BBC Global News, Unilever, PayPal and British Gas are among the winners at the MRS Awards 2016, which recognise the effective use of market research.