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Article

Marketers are still grappling with many of the changes taking place in society and the communications ecosystem, and must rethink various aspects of their existing strategies.

Opinion

Bots have been hailed as the key to transforming the customer experience, but Jasmeet Sethi, head of operations at Ericsson Consumer Lab, warns that there’s a downside for market research.

Research Paper

Brands need to address bias by developing empathy and approaching every stage of a project with empathy at the forefront of their minds, not merely as an add-on or afterthought.

Research Paper

This paper discusses the future of the research industry and whether automation is the ultimate killer of creativity for the industry.

Article

This event report outlines some of the failings of political pollsters during the 2016 Presidential election, drawing particularly on learnings from consumer-focused market research.

Article

This event report outlines some of the main opportunities and issues currently reshaping measurement practices across the media ecosystem.

Research Paper

This paper assesses the performance and potential of the Latin American market research industry in relation to three B2B sectors: Healthcare, Agriculture, and Construction and Mining.

Research Paper

This paper describes how Coca-Cola, the beverage company, ensures consistency in its market research globally, through the use of a partner organisation that monitors and supports the activities of its research agencies around the world.

News

NEW YORK: The Advertising Research Foundation (ARF) is aiming to expand its research efforts in a bid to tackle some of the "big, hairy, audacious" problems currently facing the industry.

Article

This event report outlines how the Advertising Research Foundation (ARF) plans to pursue its agenda, and help the research industry as a whole, going forwards.

Research Paper

In this viewpoint, the author explores the impact of technology on "traditional" survey research and whether technological change threatens the research’s existence.

Research Paper

Against the theme of this year’s conference, 'Are we there yet? Where technological innovation is leading research', this paper provides evidence-based observations on where technology has led research in the recent past, and where it appears to be leading now.

Opinion

On Tuesday, March 14th, after a fantastic day at the MRS Conference, a selection of research revolutionaries descended upon Vout-O-Reenees - a club for the ‘surrealistically distinguished’ - to celebrate 10 years of the Research Liberation Front.

Article

In this article, the author adds her own contributions on how to use data to gain human insight into customer needs.

Opinion

A very thought provoking article with this title was published in the Guardian in the Journal section on 19 th January by William Davies .

News

BOCA RATON, FL: Market researchers must be "zealots" in championing the voice of the customer in the face of a rising tide of different data streams, a leading executive from Ipsos Connect has suggested.

News

BOSTON: Politicians and their aides make use of many of the techniques and stratagems of the advertising and marketing industry, but the recent presidential election suggests they should pay closer attention to brand relationships, an academic has ...

Article

This article explains why too much focus when seeking customer insight is dangerous for brand strategy, if brand strategists focus too much on the 'thin end of the wedge'.

Article

This event report offers guidance to marketing researchers seeking to adapt in an increasingly complex technological environment, based on analysis conducted by Ipsos.

News

LONDON: Papers from BBC Global News, Unilever, PayPal and British Gas are among the winners at the MRS Awards 2016, which recognise the effective use of market research.

Research Paper

This paper explores the application of behavioural economics and neuroscience as tools for enhancing the recruitment of participants to qualitative research studies.

Research Paper

This paper explores the effect of generations in market research, specifically when, why and for whom social and digital metrics provide informational value that traditional research cannot.

Research Paper

This paper reports on a study of the public perceptions of market research, based on a survey with people from the UK, the USA and Germany.

Research Paper

This paper studies research methods that combine behavioural data and survey data collection, in order to provide a better understanding of product markets.

Research Paper

This paper explores how research can have more impact when it is made experiential, enabling insights to be made more memorable and consumer empathy to be increased.