Get a demo Do I subscribe? News sign-up

Radio planning & buying

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

55 results found
Sort by

News

LONDON: As voice-interface devices look set to enter the mainstream, a new study shows that over half of Amazon Echo users can recall hearing advertising via the device.

News

LONDON: Digital formats helped drive UK adspend 3.9% higher in the fourth quarter of last year, the highest grossing quarter on record, according to the Advertising Association/WARC Expenditure Report.

Article

This report describes a recent project by Radiocentre, the industry body for commercial radio, looking into the potential effectiveness of radio ads.

Article

This article explores how to formulate an effective advertising strategy on radio, a medium with a historical link to both public broadcasting and branding, and one of the most widely used.

Article

This event report describes the growing importance of audio content, with its unique potential for reach and concentrated engagement.

Article

This article looks at the uses of the broad reaching, emotionally charged medium of radio that can enhance engagement and increase brand recognition.

Article

This brief article rounds up the international forecasts for 2016.

Article

This article explains how to use radio in customer acquisition.

Case Study

This case study describes how Global, a radio station network, used listener research to drive an uplift in advertising sold through their digital advertising platform DAX by retaining existing and acquiring new clients.

Research Paper

This paper assesses radio audiences in Venezuela, and argues that this often under-valued channel deserves more attention.

Article

This article outlines research into radio and multisensory responses, which found that audio can trigger imagination and rich multisensory experiences.

Article

This report provides evidence on why the power of radio is still strong and demonstrates how radio can provide advertisers with qualified consumers close to the point of purchase.

Article

This article sets out some tips and guidelines for using radio as part of the media mix, a resilient media with distinct benefits.

Article

This article provides marketers with information and guidance on several major media channels.

Article

This report provides an analysis of cross-platform media consumption, as the average American now consumes almost 60 hours of content each week across TV, radio, online and mobile.

Case Study

During Malaysia's Breast Cancer Awareness Month, BFM, a business radio station, wanted to offer its support in a way that would reach listeners who tend ignore awareness messages.

Article

At the Media Research Group's 2009 annual conference, a series of 'industry update' sessions from various UK audience research bodies outlined their respective priorities, challenges and innovations for 2010.

Research Paper

This paper addresses the key issue of how consumers, particularly young adults, perceive new audio entertainment options.

Article

This paper looks at the key measurement issues currently facing a variety of different sectors of the media (online, print, radio, video etc.).

Research Paper

The growth of digital platforms like satellite and cable TV, as well as the internet, has changed listening patterns in the United Kingdom.

Research Paper

Poorly used by advertisers in Brazil, radio is undergoing a period of rebirth in the United States and Europe.

Research Paper

This investigation identifies the planning/selling situations where radio contributes substantially to the media mix.

Research Paper

The authors recently analyzed the local audience delivery patterns of a national television, magazine and IBN in-store radio buy in concert with a local broadcast radio schedule in 25 top Nielsen DMAs.

Research Paper

This paper reports on switching during radio advertising, based on analysis of GfK Media GB’s survey of radio listening and television viewing, commissioned by The Wireless Group using Radiocontrol audience measurement technology.

Research Paper

This paper focuses on how radio reach builds up. When do our listeners start to recognise radio spots? After how many days of airing, after how many times of hearing? The results are based on a telephone survey among 3,889 radio listeners and show us the day-by-day reach of campaigns.