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Article

Explores the current reading and thinking on the topic of radio/audio audiences, a group that has undergone significant change as technological advances have broadened access points.

Article

Arsenal football club and agency partner AKQA built a skill for Amazon's Echo that allows users to engage with the club in a new way, but one familiar enough to become a habit.

Article

This report uses 2017 Nielsen data to examine the digital media consumption habits of Australians, including devices used, generational differences and emerging trends.

Article

Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, as podcasts present them with a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.

Research Paper

BBC World Service English (WSE) gained insights into using podcasting to connect with younger digital audiences in various markets by using a multi-stage global methodology.
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Article

Details how eBay, the ecommerce site, used podcasts to engage with an audience of youthful entrepreneurs and small-business owners.

News

NEW YORK: Makers of podcasts are starting to produce more content aimed at children, although the role of advertising in the business model remains contentious.

News

NEW YORK: Brands seeking to generate “long clicks” with their digital-audio advertising should consider factors such as storytelling, solo voiceovers and using music, according to research from Pandora, the streaming platform.

Article

Pandora, the digital-audio streaming service, noticed a widespread failing among advertisers when it came to reaching users of its platform, and so conducted several studies aimed at establishing some best practices.

News

OAKLAND, CA: Audio advertising could be set to follow the path of video advertising and shift away from the standard 30-second format to shorter ad lengths, ongoing research from Pandora suggests.

News

NEW YORK: Slate Group’s podcasting network, Panoply, will focus on selling audiences rather than individual episodes to brands, as its partnership with Nielsen brings the veteran podcast publisher new ad capabilities.

News

NEW YORK: Ahead of next month’s IAB Podcast Upfront, the Interactive Advertising Bureau has issued a first-time buyer’s guide to podcast advertising.

Article

This event report explores how audio is changing the way brands must present themselves; voice-activated assistants and searches are growing and users are moving away from screens to use the internet and, ultimately, to make purchase decisions.

News

NEW YORK: Podcast advertising revenues in the US are forecast to reach more than $220m in 2017, a huge increase of 85% on the $119m recorded in 2016, a new study from the Interactive Advertising Bureau (IAB) has revealed.

News

STOCKHOLM/NEW YORK: Spotify, the Swedish music-streaming service, has reported that it now has more than 140m users worldwide, but it also confirmed it is still making a loss.

Article

This event report covers the release of, UK radio trade body, Radiocentre's research examining the adoption, potential, and use cases of voice-operated assistants including Amazon's Echo, Google Home, and others.

News

TOKYO/SEATTLE: High-tech Japan has puzzled music industry observers in recent years because of its slow adoption of music streaming, but the format may gain momentum after Napster and Rakuten announced a partnership.

News

LOS ANGELES/STOCKHOLM: Spotify, the loss-making music streaming service, has signed a long-term licensing deal with Universal Music Group (UMG), which will put some new albums behind a temporary paywall.

News

WASHINGTON DC: For the first time ever, streaming music platforms generated the majority (51%) of the US music industry's revenues in 2016, boosting overall music sales by 11.4% to $7.7bn, a new report has revealed.

News

HALIFAX, NOVA SCOTIA: In many respects, there is little to distinguish one music streaming service from another except perhaps their audiences – and they need to do more on understanding these.

News

HONG KONG: Surprisingly, for a music-streaming site, Tencent-owned Joox eschews audio advertising, preferring to focus its monetisation efforts on video and interactive advertising formats, at which it claims some success.

News

LAS VEGAS: Nestlé, the food group, believes that tapping into the power of digital audio services can help brands engage consumers using the power of "moodvertising".

Article

This event report outlines how Nestlé, the food group, is exploring the future of audio advertising through partnerships with streaming platforms like Spotify.

Article

This article looks at how radio can survive alongside popular streaming services and what sets it apart from the computer-curated stations.

News

LONDON: The music industry in the UK is booming, fuelled by a huge rise in streaming services and a strong revival in vinyl sales, the latest industry figures have shown.