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Response rates & quality

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Article

This article looks at whether it is possible to ascertain the right questions to ask the right people in order to make a prediction in political polling.

News

SINGAPORE: Consumers can’t be trusted when it comes to reporting their own behaviour and marketers should look beyond traditional surveys, according to an industry expert.

Article

This article offers insights into the online behaviours of consumers in Japan and Taiwan, and whether traditional consumer surveys need include passive tracking data.

Research Paper

This article examines what went wrong with pre-election polls for the 2016 U.S. presidential election and offers solutions to restore credibility to survey methods.

News

NEW YORK: Elections provide the forum where research and polling get the most exposure, and while flawed 2016 forecasts in the US and UK delivered powerful blows to the credibility of the practice, the main issue seems to be one of "pilot error".

Research Paper

This paper describes how, based upon item response theory (IRT) and its differential item functioning (DIF), two studies were designed to address two important issues – adopting effective items or inviting proper respondents – involved in the identification of successful new concepts, to test new concepts with different levels of newness.

Research Paper

This Forum article considers the unsatisfactory results of pre-election opinion polling in the 2015 British general election and the BPC/MRS enquiry report into polling by Sturgis et al., providing a response from Ipsos MORI and associated researchers at King’s College London and Cranfield Universities.

Research Paper

This paper examines whether the use of split questionnaire design can improve survey response, data quality, efficiency and participant experience in the APAC region.

Research Paper

This paper describes research that explores whether consumer decision-making, in relation to shopping across different categories and seven national markets, is influenced by culture.

Research Paper

This paper explores how Etihad Airways, a UAE airline, looked at digital adoption in the Middle East and how it will change understandings of consumers.

Research Paper

This paper investigates whether a 'wisdom of the crowd' approach might offer an alternative to recent political polls that have raised questions about survey data quality.

Research Paper

This paper explores strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys, deployed in a device agnostic format.

Article

This event report outlines some of the steps being taken by NBC News in a bid to tackle the shortcomings of political polls - and to restore public confidence in this type of research.

Research Paper

This paper examines the challenge for marketing research companies in overcoming consumers’ reluctance to participate in surveys in order to provide decision makers with quality data.

Research Paper

This paper explores how a research agency partnered with a leading contact lens manufacturer to use Apple Watches to capture patients' experience of wearing two different contact lenses.

Research Paper

This article details research by Thinkbox, a body that represents TV as an advertising medium in the UK, and the media agency MediaCom into consumer responses to TV advertising, particularly investigating how communication works in the minutes, days, weeks and years post exposure.

Research Paper

This paper addresses how surveys can create engagement in order to reduce boredom and keep survey respondents engaged in the answers, thereby providing better data.

Research Paper

This paper argues that brand trackers must be ecosystems, living organisms that adapt to the new realities of the market in order to survive, using 90+ cases from Coca-Cola's brands to show the new system at play across the company's multi-billion dollar portfolio.

Research Paper

This paper proposes a new roster of techniques from data science to 'revolutionise' surveys, and provide a way of delivering completeness to data by ascribing missing survey responses.

Research Paper

This study investigates whether it is the case that representativity is undermined if personal computer, tablet and smartphone respondents differ in socio-demographic characteristics and display different survey completion rates.

Research Paper

This study explores the effects of call attempts and time periods on call outcomes and sample composition.

Research Paper

This article describes the latest findings of the ARF's FoQ2 initiative, which explored the effectiveness of quota controls in improving the quality of online survey data.

Research Paper

This paper demonstrates how respondents feel about the research process and how improving the experience can deliver more useful insights.

Research Paper

This paper details when, where and how people are currently taking online surveys and suggests ways to prepare for greater use of mobile devices in the future.

Research Paper

The latest phase of the ARF's 'Foundations of Quality' research initiative was designed to address newly raised questions about the quality of online samples developed.