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Research Paper

This article details how British Gas, the energy provider, developed a bespoke testing tool based around a realistic simulation of the online sales journey.

Article

This event report considers research that offers a much more nuanced picture of mothers than marketers typically rely on.

Case Study

This case study describes how BBC Audience Services, a customer-facing department of the broadcasting company, used the findings from its Customer Satisfaction study to make changes within the business and improve its iPlayer help service.

Case Study

This case study describes how the British independent museum sector employed VisitorVerdict, a national visitor experience benchmarking service.

Research Paper

This paper demonstrates how 7-Eleven, the convenience store chain, used shopper research to grow consideration in the foodservice category in Australia and deliver increased profit.

Article

This article explores the argument that mobile research gives more accurate insights than online research, with a three-stage study reaching the conclusion that it does.

Research Paper

This article explains how Boots, the UK beauty and personal care retailer, used online surveys to understand how much more consumers are willing to pay for better quality service and in-store experiences.

Article

This event report outlines three key ways that marketing research is failing brands, largely due to problems regarding consumer panels.

Research Paper

The traditional market research paradigm believes that, the more data you measure, the more potential for insight the data will hold.

Research Paper

This paper reveals a new market research model in the FMCG retail sector in France, where data collection of FMCG new product launches was embedded in an ecosystem involving consumers, brands and the supermarket retailer, Carrefour.

Research Paper

This paper assesses the multiple challenges for fragrance and flavour research in emerging markets and presents a new methodology tested in South Africa which overcomes these.

Research Paper

The purpose of this research is to help better understand the effects of a productharm crisis on crisis and non-crisis brands’ customer perceived value and market competitive structure in the auto industry.

Research Paper

Considerable research exists on stochastic models of switching behaviour that uses sequences of individual-level purchase data.

Case Study

This article describes a shopper insights quantitative study run in the UK, which used an online panel to increase its scale.

Research Paper

This paper discusses the reliability of online panel data, considering the issue of sample bias by examining different methods of selecting and weighting samples from panels.

Research Paper

Decreasing survey response rates are a growing concern as survey estimates may be biased by selective non-response.

Research Paper

An incentives experiment was conducted in a commercial online panel to examine the effects of lotteries and of offering study results on response behaviour as reflected by participation, retention and item non-response.

Research Paper

AOL, the internet service provider, describes its proprietary consumer panel in the US, AOL Listens, which uses panel surveys for research purposes.

Research Paper

This paper discusses an initiative from FMCG firm Procter & Gamble (P&G) that aimed to solve a product transition dilemma: sales data from its Babycare division showed they were losing volume and market size when moms switched diaper sizes.

Article

This presentation suggests that using "connected data" - overlaying precise media consumption and brand perception data - can enable brands to understand which of their advertising channels are most effective.

Research Paper

Knowledge is power. It can help you transform the way you live and the way you do business, and can help you to reap benefits that you never thought possible.

Research Paper

This paper outlines the collaboration between international media company Haymarket and COG Research.

Research Paper

How B2B panels can successfully thrive in the international sphere of online research is explored in this paper.

Research Paper

Brazil's middle-class population has risen sharply in the last decade and in 2012 nearly half of Brazil's population is classified as middle class.

Research Paper

This paper shows how an automated, artificial intelligence based system of facial imaging can be integrated into an online panel in a manner complementing traditional survey based approaches.