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Case Study

Deutsche Telekom, the German mobile operator, used a smartphone game to support research into dementia and improve its brand image.

Case Study

Visit Finland, the official travel guide for Finland, and Finnair, a Finnish airline, launched a digital campaign in the UK and Germany to encourage millennials to visit Finland for a winter vacation.

Case Study

Chiquita, a Swiss banana producer, collaborated with Disney to reach parents and children across the US through a mobile campaign, which advertised in mobile gaming apps.

Case Study

AT&T, an American telecommunications conglomerate, in collaboration with Conan, a late night TV show, produced an AI campaign for mobile to engage with fans across the US.

Case Study

This case study looks at how Festival Republic, a festival company, used mini-games and music to drive traffic to the ticketing site and excite 16-25 year olds in the UK.

Case Study

This case study looks at how McDonald's, the fast food chain, digitalised its Monopoly promotion without losing the excitement of the 'peel to reveal' mechanic, in Australia and New Zealand.

Case Study

This case study details how Resident Evil, a Warner Bros action-horror film series, partnered with Gameloft to use its interactive video ad model for the first time in Turkey to transform its trailer into a video game.

Case Study

This case study shows how Fanta, the carbonated drinks brand, levelled its brand equity and sales across the Middle East, by creating a gaming platform for teens.

News

NEW YORK: Marketers and consumers think about short-term sales tactics in different ways, and closing this gap could deliver various strategic advantages for brands, a study published in the Journal of Advertising Research (JAR) has argued.

Research Paper

Product innovation, the fragmentation of media, and the surge in digital and social media platforms have forced marketers to increase their focus on short-term sales tactics.

Case Study

This case study shows how Metro Trains Melbourne, an Australian railway-operating brand, increased consumer awareness about railway safety by creating a mobile gaming app derived from its previous 'Dumb ways to die' campaign.

Case Study

This case study shows how Deutsche Telekom, a telecommunications brand, used gaming to raise awareness towards dementia research in Germany.

Case Study

This case study explains how the US Army created a difficult to complete simulation mission contained in a website to attract high quality STEM graduates.

Case Study

This case study shows how Muthoot Fincorp, a financial services company, successfully engaged with its Indian audience through its partnership with the famous movie star Rajnikanth and his movie, Kabali.

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This case study describes how tech company Dyson aimed to get elite talent to apply to work for the company globally through Rethinkers, a cryptic online challenge.

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This case study details how Nascar, an American racing league, increased engagement for its The Daytona 500 race through Twitter.

Case Study

This case study details how IKEA, a furniture and home furnishing company, increased brand engagement with its customers in the UK through its IKEA FAMILY loyalty programme.

Case Study

This case study describes how Hindustan Unilever used direct marketing and mobile content to persuade consumers to play games linked to three of its brands: Domex, Comfort and Surf Excel Matic.

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This case study sets out how Chevrolet used a partnership with Manchester United, the football club, to create an online game which led to an increase in sales.

Case Study

This case study explains how Lego, the toy company, built an emotional connection with Australian families in a Christmas campaign which increased sales.

Case Study

This case study describes how Mercedes-Benz, the German car manufacturer, launched 3 new SUVs into the Italian market with a live broadcast from a drone on Periscope at the F1 Monza GP.

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This case study explores how San Pellegrino, the soft drinks brand, increased global visibility and sales through an extension of its long association with fine dining: the San Pellegrino Young Chef Award.

Case Study

This case study describes how Heineken, the international beer manufacturer, leveraged its sponsorship of the Rugby World Cup 2015 in Ireland with a campaign that nodded to the RWC idea: 'It's your call'.

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This case study describes how Freeview, a TV broadcast channel in the UK, changed perceptions of its free service and engaged a young audience with social media videos.

Case Study

This case study details how the Table Tennis Association of the Czech Republic increased awareness of the sport and grew its membership base.