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News

LOS ANGELES: Ad fraud costs advertisers billions of dollars a year, but now a solution may be at hand as two leading adtech companies have joined forces with the aim of detecting bot traffic before a digital ad impression is even bought.

News

LONDON: Header bidding has solved many problems in the programmatic buying process but its very success has thrown up new ones, according to an industry figure.

Article

This article provides a summary of how Header Bidding works, its benefits and drawbacks and best practices for how agencies and marketers can leverage Header Bidding to achieve their campaign goals.

Article

This event report looks at how UK retailer Marks & Spencer is using location-based marketing to boost footfall and sales at its stores.

News

NEW YORK: Few advertisers are currently running programmatic native ads, but more and more publishers are starting to offer this opportunity, and there are signs that the sector may be ready to expand rapidly.

Opinion

Ray Gerber, Chief Solutions Officer, Thunderhead "Businesses will stop paying lip service to the idea of customer centricity and begin making the commitments and organisational changes necessary to place the customer at the centre of their enterprises.

Article

This article outlines how Procter & Gamble, one of the world’s largest FMCG companies, used virtual reality, programmatic buying and data innovation to transform its marketing.

Article

This article outlines why and how opportunities in programmatic media buying can make advertising more engaging, effective and efficient, and provides advice on avoiding the pitfalls.

Article

This white paper examines data as a competitive advantage in today's marketing landscape, focusing on what comprises a lasting business edge built upon audience insight.

Article

In this collection of articles the various elements of the online advertising ecosystem are explained.

Article

This article offers a detailed introduction to mobile programmatic buying and how it differs from other programmatic environments.

Article

This article sets out the need for agency intervention when using real-time bidding to purchase ad impressions.

Article

This IAB whitepaper sets out the changes taking place in programmatic trading, analysis and control of data, and its relationship to advertising.

Article

This white paper examines programmatic audience development around the world.

Research Paper

This article explores ways of improving targeting in real time bidding (RTB) advertising by using digital footprints to create segemented user profiles.

Article

This report looks at the current state of programmatic in Europe and explores why and how it is viewed as pivotal to the future of real-time marketing.

Article

This article predicts that the next step in programmatic ad buying will be programmatic branding. The quality of inventory available through real time bidding has been a concern for marketers, but increasing control over brand safety requirements and where ads are displayed is assuaging these concerns.

Article

This article discusses programmatic buying of mobile inventory and the opportunities presented by mobile, and explains some of the key terms.

Article

This white paper presents a snapshot of how industry constituents are currently practicing "programmatic" and explores the dynamics of this transformation within the digital media ecosystem.

Article

The development of real-time bidding (RTB) technology (also known as 'programmatic advertising') is one of the major recent developments in digital advertising.

Article

Since going public, Facebook has introduced many new products in an effort to develop its nascent advertising platform.

Article

With real-time bidding (RTB), advertisers can decide to put a specific ad in front of a specific individual web user on a given site, bid for that impression and serve the ad, all in the time it takes for a page to load on the target consumer's computer.

Article

This conference report highlights various issues facing the online display ad sector in early 2010. The position of the buy-side (ie, agencies and advertisers) and the sell-side (ie, publishers) on ownership of user data, and refinements in technology such as the rise of RTB, is discussed.

Article

Google's Ad Exchange is an open auction in which a bid for inventory is made in real time. Buyers can evaluate every ad impression and select a price they arew willing to pay for relevant inventory.