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Article

Despite President Trump's assertions it is "failing", the New York Times reports it is thriving as digital subscriptions grow and it attracts more international attention.

News

LONDON/OXFORD: Although consumers continue to value online news brands, especially in an era of “fake news”, many see little point in paying for their content, yet new research suggests there are effective ways of encouraging consumers ...

News

NEW YORK: The global rise in “fake news” allegations appears to have impelled journalists to improve their reporting so that half (52%) of them now believe traditional media to be the most trusted source of news, a new survey has found.

Opinion

Publisher experimentation outside of ad-supported business models is well underway. Ben Barokas, CEO of Sourcepoint, looks at the publishers trying a different revenue model.

News

LONDON: Advertising on digital newsbrand sites is 80% more likely to be viewed than advertising on non-newsbrand sites, according to new research.

News

LONDON: Press Association, the national news agency for the UK and Ireland, has received a €706,000 grant from Google's Digital News Initiative (DNI) to develop an automated news service that will produce 30,000 stories a month.

News

ASIA-PACIFIC: A majority of consumers across Asia-Pacific say their perceptions of a brand are coloured by the nature of the media outlet in which its ads appears – an important consideration for marketers juggling digital reach and safety ...

News

GLOBAL: Newspapers ought to be well placed to capitalise on recent brand safety concerns but they could end up losing out as new research shows their mobile sites take longer to load than most people are prepared to wait.

News

LONDON: The Guardian has joined The New York Times in deciding not to publish stories via Facebook Instant Articles just weeks after its chief executive said the platform's reach was worth it even if the financial returns were "woeful".

News

LONDON: The Times has maintained a hard paywall since 2010, yet the British national newspaper has seen a surge in usage of its paid-for mobile app since an extensive redesign last year coupled with a focus on an editions-based schedule.

News

LONDON: Social media networks are currently under the spotlight as never before regarding content and trust, so marketers will note new research that suggests consumers place considerable trust in content from familiar brands.

Article

This event report discusses some of the challenges facing newsbrands, including the rise of "fake news", falling trust in media, ad fraud and questionable metrics from some of the main digital players.

News

LONDON: Newspapers may have their problems regarding falling print circulation, but newsbrands still command extensive reach via digital platforms, offer a trusted environment for brands and can significantly boost ROI, an industry figure argues.

Article

This paper describes how brands can plan a media strategy and maximise effectiveness with newspapers, or, more broadly, newsbrands that now enjoy enhanced reach as audiences increasingly access news online.

News

LONDON: Newspaper publisher Trinity Mirror is trialling a digital halfway house between erecting a paywall and relying solely on online advertising as it explores different business models.

News

HOLLYWOOD, FL: Marketers and publishers must double down on their efforts to support high-quality content in the face of "fake news" and "clickbait", a leading executive from Condé Nast has argued.

News

WASHINGTON, DC: Americans searching out news online turn equally to news websites and social media, and while most are aware of news sources a significant minority thinks that Facebook is a news outlet, research has shown.

Opinion

Mis-represented facts, blatant lies, dubious content – call it what you like but one thing is for sure: fake news is big news.

News

NEW YORK: Political uncertainty and fake news are driving consumers back to news brands they feel they can trust, new figures suggest.

News

HOLLYWOOD, FL: The leadership of the IAB has spoken out strongly on the issue of fake news, describing it as a "moral failure" that the industry has a responsibility to address.

News

LONDON: The Guardian is launching a new online platform that will allow brands to host their own content on its website rather than being required to align themselves with the newspaper's own native content.

Opinion

According to Luther Van Dross and Janet Jackson, the best things in life are free. There's a lot of evidence out there to support this.

Article

This event report covers Newsworks' Effectiveness Summit, in which three studies were advanced, covering brand health, effectiveness, and ROI; compelling evidence was heard that news brands are still very effective in the media mix, and that publishers may have swung too far toward digital.

Article

This article considers the current thinking and reading on the subject of newspaper audiences, an evolving and complicated demographic that must now be measured across the channels on which news is read.

Article

This article outlines how Quartz engineered display, native and video advertising solutions to create a new advertising model, which delivers significantly boosted engagement rates for advertisers.