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Newspaper audiences

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Article

This article considers the current thinking and reading on the subject of newspaper audiences, an evolving and complicated demographic that must now be measured across the channels on which news is read.

Article

This article covers current thinking and reading on the effectiveness of newspaper advertising, a platform still capable of mass appeal; ads placed among relevant content can engage, drive awareness, and drive sales among readers.

News

LONDON/OXFORD: Although consumers continue to value online news brands, especially in an era of “fake news”, many see little point in paying for their content, yet new research suggests there are effective ways of encouraging consumers ...

Article

This article details how audience measurement methodologies are adapting to the growth of digital access in a range of media, including TV, radio, print and out of home.

News

SYDNEY: Australia's newspaper industry, already reeling from a series of editorial cutbacks at leading titles, has been hit by another blow, as year-on-year print advertising revenues plummeted in April.

News

MUMBAI: Despite the global slump in print media, the Indian print media industry has grown 4.87% in the decade 2006-2016, according to figures released yesterday.

Article

This paper describes how brands can plan a media strategy and maximise effectiveness with newspapers, or, more broadly, newsbrands that now enjoy enhanced reach as audiences increasingly access news online.

News

HOLLYWOOD, FL: The leadership of the IAB has spoken out strongly on the issue of fake news, describing it as a "moral failure" that the industry has a responsibility to address.

News

LONDON: UK newspaper publishers, faced with falling circulations, reduced adspend, regulatory uncertainties and the rise of fake news, face a potentially critical year ahead.

Article

This event report details research from Trinity Mirror, the UK regional newspaper group, that sought to understand and segment its audience is a more contemporary way.

Article

This event report covers publishers' tactics for overcoming the internet's undoing of demographics and curation, and how, where, and why content should be served.

Article

This article argues that online and mobile news sites must consider dwell time as an important metric for understanding and targeting its core audience of committed readers.

Article

This event report looks at a research project examining the role of newspapers in a digital environment.

Case Study

This case study shows how Newsworks, the marketing body for national newspapers, demonstrated that when people view advertised brands within a familiar or loved media context, they form a positive impression of the advertised brand, and the effect is stronger when the relationship is deep.

Article

This short article compiles statistics on media consumption, based on data from GlobalWebIndex.

Article

This Warc Best Practice paper discusses measuring and understanding newspaper audiences. The discipline is struggling to keep up with fast-changing consumption patterns, with many preferring newspaper websites to the print products.

Article

This report, from the biennial Print & Digital Research Forum Symposium, summarises proceedings from a three-day event focused on the methods and challenges of measuring print and digital audiences in an era of multi- and cross-platform media consumption.

Article

This report presents an overview of some of the major themes from an event organised by newspaper trade body Newsworks, exploring how newspapers can remain relevant and influential in a multi-platform digital age.

Research Paper

Building on previous research on the processing of newspaper ads, this comprehensive field study, with 26,556 newspaper readers and 290 unique advertisements, investigated the combined effects of position in the newspaper, ad characteristics and reader characteristics.

Article

This Adstats article looks at adspend in newspapers, globally.

Research Paper

Australian magazine publisher Pacific Magazines and McNair Ingenuity Research sought to demonstrate that magazine advertising resulted in response actions (e.g.

Research Paper

The present article examines the relevance and importance of perceived interactivity for online newspapers.

Article

In recent years, regional newspaper owners have lacked the research budgets to carry out face-to-face readership studies.

Article

This briefing offers an overview of the history, theories and key trends related to Newspapers. It summarises some of the key studies into the effectiveness of newspaper advertising with relation to placement, reach, topicality and other measures.

Article

This Admap article contains a set of seven charts, representing summary of Warc's latest data on global press trends.