IPRAS WomenforWomen, an initiative that helps acid-attack victims with plastic surgery, increased awareness of domestic abuse in India by revealing the face of an acid attack victim for the first time ever on national TV.
SABRE Awards, North America, Branded Journalism, 2018
Merck, a pharmaceuticals company, partnered with CNN Courageous Studios, a television news channel, to encourage people to get the HPV vaccination to help limit the chance of getting HPV-related illnesses.
UnitedHealthcare, a for-profit health care company, showed Americans that they could trust the brand by creating a cross-platform campaign that highlighted the complications of the health care system through real medical codes.
ORLANDO, FL: UnitedHealth Group, the healthcare firm, has enjoyed significant benefits by extending the Net Promoter Score (NPS) beyond its traditional role as a marketing metric and using it to inform broader aspects of its business strategy.
Long Zhang, Yucheng Zhang, Hong Jiang, Miles M. Yang, Yu0Ying Huang and Shyh-Jane Li, International Journal of Market Research, Vol. 59, No. 6, 2017, pp. 803-822
This study investigates the key antecedents and mechanisms that influence customer identification in healthcare contexts, based on two studies from different stakeholders: healthcare workers and patients (customers) of healthcare organisations.
NEW YORK: Planned Parenthood, the non-profit organization that provides reproductive health services, is staying true to the “big idea” behind its brand to ensure it remains strong and relevant during a time of rising political ...
Euromonitor Strategy Briefings, January 2018
Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.
Julie Curphey, Andrew Dexter and Leanne Tomasevic, ESOMAR, Qualitative, Vienna, November 2011
This paper argues that culture - routinely ignored by "traditional" market research - can be an inspiring and effective source of insights for developing brand strategy and innovation, especially when combined with more consumer-centric methods.