SABRE Awards, Best Use Of Video Networks, In2, 2018
Teva Neuroscience, a pharmaceuticals company, launched the You Don't Know Jack About MS campaign with celebrity spokesperson Jack Osborne to educate and support those living with multiple sclerosis in the US.
SABRE Awards, Best Use Of Social Media Or Analytics For Audience Insights Or Influencer Targeting, In2, 2018
Johnson & Johnson, a pharmaceutical and consumer packaged goods manufacturing company, launched a campaign in the US to raise brand awareness and perception, and establish itself as the leading corporate voice connecting humanistic stories with medical innovation.
Sunovion Pharmaceuticals, a pharmaceutical company, launched two primary projects as part of the Be Vocal: Speak Up for Mental Health initiative in collaboration with singer Demi Lovato and five leading advocacy groups in the US.
SABRE Awards, Trade Shows & Awards, In2, 2018
AMAG Pharmaceuticals, a pharmaceutical company, launched a campaign in the US to promote its product – Intrarosa (Prasterone) – which eases the severe pain that women experience during intercourse due to menopause.
Incyte, a pharmaceutical company, and ABC, an American broadcasting company, increased awareness for MPNs (a group of rare blood cancers) by launching an integrated campaign that drove people to information on a designated website.
Direct Marketing Association - US, Silver, Pharmaceutical and Healthcare, 2017
80ml was a campaign launched by Gedeon Richter in Sweden that raised awareness of uterine fibroids among women by getting them to take a self-test online and highlighting what is and isn't normal when it comes to periods.
Direct Marketing Association - US, Gold, Best Web/Ecommerce, 2017
Shire Pharmaceuticals, a pharmaceuticals company, raised awareness, in Spain, of the importance of supporting children with ADHD by introducing a short film that shows the outcome of a life with support and a life without.
Euromonitor Strategy Briefings, January 2018
Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.
Julie Curphey, Andrew Dexter and Leanne Tomasevic, ESOMAR, Qualitative, Vienna, November 2011
This paper argues that culture - routinely ignored by "traditional" market research - can be an inspiring and effective source of insights for developing brand strategy and innovation, especially when combined with more consumer-centric methods.