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Outdoor & out of home audiences

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News

LONDON: Travellers on the London Underground are generally positive about seeing ads in that environment with attention levels high even at busy times, research has found.

Research Paper

This paper explains how Exterion Media and COG Research studied the immersive environment of the London Underground to understand how it is influencing the way in which Transport for London customers engage with advertising.

Article

This article provides guidance and reading on what is possibly the oldest and most recognisable advertising medium, how it is adapting to the digital present and taking on the complexities and varieties of a continuously relevant medium.

News

LONDON: There were almost 1.7bn rail passenger journeys in the UK in 2015-16, a record high, and with the average commute lasting 40 minutes new research suggests this provides opportunities for OOH and digital marketers to engage.

Article

This article details how audience measurement methodologies are adapting to the growth of digital access in a range of media, including TV, radio, print and out of home.

News

SYDNEY: The Australian Out-of-Home (OOH) industry reported a seventh consecutive year of revenue growth in 2016 and its top executive is bullish about the prospects for the year ahead.

Article

This article suggests five elements of the out-of-home ecosystem that will change in 2017, following 4.2% increase in OOH spend in 2016.

Research Paper

This paper explores the applications of big data for new out-of-home measurement, using new technology to access new cost-effective methods of measurement.

Article

This article outlines several of the key trends that will impact out-of-home advertising in the UK in 2016.

Article

This short article compiles statistics on media consumption, based on data from GlobalWebIndex.

Article

This article describes how an increasing number of brands in America have turned to hand-painted mural adverts because they encapsulate the human element a billboard cannot provide.

Research Paper

This paper argues that using mobile location signal and desktop digital data can provide a robust and efficient methodology for analysing, targeting and measuring audiences exposed to OOH.

Article

This article examines trends seen at the Consumer Electronics Show and how they will impact the out of home (OOH) channel.

Article

This article explores the different ways out of home media can be used as part of the marketing mix, and explains how digital is improving its effectiveness and changing how it can be used.

Article

This event report discusses how PepsiCo, the food and beverage corporation, is reframing the role of marketing, based on examples from Nike+ to innovative forms of outdoor advertising.

Article

This article draws on a number of insight projects to explain the importance of smartphones in UK retail, and how they converge with out-of-home (OOH) advertising.

Article

This report discusses the difficulty in determining and communicating the value of digital out of home advertising, and proposed three dimensions through which to assess value.

Article

This article looks at how outdoor advertising is experiencing a new relevance in the US, as highlighted by a campaign by Clear Channel, the outdoor advertiser.

Article

This report considers how technological advances have affected out-of-home (OOH) advertising and explains five ways in which OOH communications have developed over time.

Article

This article provides a summary of what Google Glass is, what expectations are for its uses and how it is likely to affect out-of-home (OOH) marketing.

Article

This article summarises the implications that the development of social media might have for out-of-home (OOH) or outdoor communications.

Article

This article summarises the use of interactivity in out-of-home (OOH) or outdoor advertising and challenges advertisers to reconsider how they communicate outside of the home.

Article

The Out of Home (OOH) market in America is seeing steady growth, with a particular boom in the use of digital OOH.

Article

Digital out-of-home advertising grew 16.3 percent in 2010, to $6.47 billion globally: more than five times the average for advertising as a whole.

Article

The Out of Home industry in the UK has had a prosperous history and adapted well to change in recent years through the application of high investment levels from media owners and attempts to be more accountable, measurable and flexible.