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Social listening, real time research

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Article

This paper summarises knowledge and offers guidance and reading on social listening and real time research, the process of gathering data from audience conversations across social media platforms and processing into structured insights.

Article

This article provides a best practice guide to social media listening – the process of capturing mentions of brands on the internet – and how marketers can better understand and respond to their audiences’ feelings and sentiments.

Case Study

Cereal brand Kellogg's reached substantial brand awareness in India by creating an all year-round communication with consumers.

Case Study

Indian TV show Star Parivaar Awards gained momentum integrating data and technology.

Case Study

Toiletries brand Dove launched the localised campaign #ChangeTheRhyme to make the brand's iconic Real Beauty concept more relevant to women in India.
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Case Study

In the highly competitive hair category, Sunsilk Philippines needed to safeguard its market share implementing a motivational campaign which was relevant to its target audience.

Case Study

Hair conditioner brand Cream Silk Philippines garnered the highest share of voice during the 2016 Miss Universe pageant and exceeded all industry benchmarks on engagements.

Case Study

Miracle-Ear, an American hearing aid company, targeted prospects developing consistent messaging across media tactics.

Case Study

Laundry detergent OMO Ultimate was re-launched on the Australian market with a video-led campaign around mothers and kids.

Case Study

Face care brand Pond's managed to shift sales growth of its anti-aging line in the Philippines by partnering with a social and e-commerce platform.

Case Study

Multinational technology company IBM became America's #1 preferred IT vendor through a campaign that showed the potential of its cognitive system Watson.

Case Study

Under Armour, the sports apparel brand, used social media and content featuring six athletes to target American women aged 18-34.

Case Study

Mirinda, a PepsiCo beverage, ran an ethical campaign in India to drive a stronger association with its young customers.

News

LONDON/NEW YORK: Digital and social have profoundly changed the way people shop for beauty products and the response of The Estée Lauder Companies has been to develop an extensive content marketing program for all its brands.

Article

Digital is changing the way people shop for beauty products, as influencers and social wield increasing clout.

News

LOS ANGELES: TOMS, the footwear and accessories brand, is tapping marketing resources such as digital data and “micro-influencers” as it endeavors to reach young consumers and niche audiences.

Article

TOMS, a socially-conscious shoe manufacturer, faced the challenge of forging a connection with younger buyers while retaining its core millennial audience.

News

CHICAGO: Marriott International, the hotels and hospitality company, is leveraging social media throughout the customer journey as it seeks to maximise the returns from this unique channel.

Article

Marriott, the world’s largest hospitality chain, is using social analytics to gain a granular perspective on the impact of its messaging through this vital channel.

Case Study

Suzuki Cars UK achieved sales growth and brand recognition partnering with ITV's Saturday Night Show.

Case Study

IBM, the computer manufacturing company, demonstrated its AI platform, Watson, by making it Wimbledon's first AI tennis expert.

Case Study

Car brand Land Rover used its sponsorship of Ben Ainslie Racing in the America's Cup to shift perceptions and drive interest in the new Discovery.

Case Study

Cadbury, a British multinational confectionery company, drove desirability and urgency to purchase its creme egg product in the UK by inventing a whole new season: Cadbury Creme Egg Hunting Season.

Case Study

Bodyform, the feminine hygiene brand, built an emotional connection with women in the UK aged 18-24 by urging them to not allow blood to hold them back.

Article

IBM, an American multinational technology company, used a sense-and-respond system to identify customer pain-points in record speed.