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Online video effectiveness

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Case Study

OMO, the laundry detergent brand, used a provocative campaign about the importance of outdoor play for children to increase sales in the Middle East.

Case Study

Extra Gum accelerated its growth in the US by building emotional equity through a short film.

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McDonald's, the fast food chain, increased sales among younger people in Mexico with a series of special offers on 'McDonald's Tuesdays'.

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Ministerio del Interior, a ministry responsible for policing and national security, created a video web banner campaign for women to tackle servile marriages and gender violence in Columbia.

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English-language newspaper The Hindu used a multimedia strategy to connect with readers in Bangalore, India, to raise brand and social awareness.

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Baby nutrition system BabyNes built brand awareness in China with a campaign using online, social media, editorial, in-store and events.

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Amazon, the online retailer, increased its user base in India by connecting with mothers through an emotional video.

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KFC, the fast-food chain, used two music videos with a message that resonated with its Thai Generation Y target and its own brand essence to improve its brand scores.

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Local brand Cute Press, created an online "soap opera" to boost sales of its UV Expert White & Matte sunscreen in Thailand.

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Ariel Matic, the premium laundry detergent brand owned by P&G, built on its previous 'Share the Load' campaign by persuading dads to do more laundry and promote gender equality.

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Japanese fabric freshener brand Resesh grew market share with online binaural videos and traditional TV advertising.

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LEGO, the toy company, increased sales in emerging Asia by showing the importance of creativity through events and a social media campaign.

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BenQ, a technology company, increased sales of its in-home projectors in Taiwan by promoting them as a way to bring couples together in a series of social media videos.

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Paint brand Asian Paints used a multichannel approach to drive admissions to its Colour Academy and make painting a desirable and respectable profession in India.

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Electronics brand Panasonic increased washing machine sales in China with the launch of a new model that helped reduce stress on the back.

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Malaysian utility brand Maxis partnered with navigation app Waze to create Maxis-Waze Safe Mode – a kid-sourced GPS navigation system.

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Powdered beverage brand Tang used online and cinema to reposition itself in the Philippines.

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Laundry brand Breeze used a digital campaign to raise awareness of, and appreciation for, its global "Dirt is Good" campaign in the Philippines.

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Telecoms company Maxis used a digital and on-ground storytelling campaign to target small to medium-sized businesses in Malaysia.

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Beauty brand Dove built an online campaign around an old nursery rhyme to broaden the definition of beauty in the Indian market.

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Volkswagen India, the car maker, addressed the emissions scandal that had affected the brand's reputation globally with a social media campaign featuring ordinary Volkswagen owners.

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Volkswagen successfully relaunched its Beetle car model in India with a nostalgic online video.

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Clear, a shampoo brand, increased sales to men in Japan by promoting its hair-health benefits through businesses.

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Men's suiting brand Raymond Limited championed women in an eye-catching Father's Day campaign on social media.

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Nestlé brand Maggi Noodles retained its brand love and consumer trust after a ban in India.