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Online video audiences

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Article

This article explores the current reading and thinking on the topic of online video audiences, which are increasingly shifting to mobile - here, brand messaging is largely unwelcome, necessitating exceptional creative and controllable ads.

News

BEIJING: Expectations for the short-form online video in China are growing at the rate of views, as the medium looks to swallow up a large portion of the country’s advertising spend in the coming years.

Article

This article looks at how brands should identify the sales-driver segments of the target audience and then profile them in order to engage them via appropriate messages, if they are to grow sales.

News

MENLO PARK, CA: Facebook has introduced a new Watch feature that lets users discover videos from outside their feed more easily and which prefigures the social media business making a serious challenge for YouTube ad budgets.

News

BOSTON: Purpose-driven ads are not only growing in number, but they generate more views and drive more results in the form of engagement rates, research shows.

News

GLOBAL: Online video viewing around the world is expected to increase by 20% in 2017 and this in turn will drive up global video adspend, according to a new report.

Article

This article covers how Johnson and Johnson is using video content in India to target specific audiences with household and baby products.

Article

This article examines how to maximise digital ad effectiveness, and the various factors marketers have to take into account when creating digital display and video.

News

MUMBAI: The use of mobile video is spreading to all parts of Indian society according to a new report, helped by the advent of 4G services and falling mobile data costs.

News

HONG KONG: Youku Tudou, the video-streaming site owned by internet giant Alibaba, is losing adspend to competitors like Weibo, as brands prioritise short-form video platforms.

Research Paper

This short paper reveals the findings of a study commissioned by Facebook IQ into the global rise of online video viewing, and the implications for marketers.

Article

This paper describes a system by Médiamétrie which measures the audience for TV programmes in France across four screens: TV, desktop, tablet and smartphone.

News

LONDON: Advertisers and publishers believe that immersive technologies such as AR and VR will become one of the best revenue streams over the next year, contributing to the rise of digital video across the world, a new study finds.

News

LONDON: Pirated sports content risks becoming the norm among young Britons, a new report has warned after finding that more than half (54%) of 18- to 24-year-olds have admitted to watching illegal streams of live events.

Research Paper

This article provides a consumer perspective on over-the-top (OTT) and premium online video services in the MENA region.

News

LONDON/NEW YORK: Consumers are spending more than ever before on TV services as viewers build bespoke bundles of TV, VOD, and SVOD, rather than leaving their pay TV providers, according to a new report.

News

LONDON: Programmatic buying is under the spotlight as never before following news of the placement of ads on inappropriate sites, but a senior executive at Kantar Millward Brown has said there are steps marketers can take to improve the channel.

Article

This article outlines how new video consumption patterns in India are moving the country's heavily TV-centric media market toward mobile and online video.

News

BRUSSELS: Education could play an important role in reducing video piracy, according to a global survey that found nearly half (48%) of consumers would stop or watch less pirated content after learning the damage it causes to the media industry.

News

SINGAPORE: Zoomin.TV, the video content provider headquartered in Amsterdam, already has a small team operating in China, but plans to expand into other Asian markets because of the region's embrace of mobile and digital.

News

LONDON: TV accounted for 93.8% of video ads that were viewed in the UK in 2016, or the equivalent of 18 minutes and 53 seconds a day, the latest industry figures have revealed.

News

LONDON: Mobile is on course to become the most popular screen for viewing videos in the UK, according to a new report that found video-viewing on smartphones is already on a par with desktops or laptops.

News

SAN FRANCISCO: Facebook is ramping up its challenge to YouTube and seeking to attract more ad dollars after announcing the debut of a new video app for smart TV.

News

SYDNEY: Last September it emerged that Facebook had been overestimating the average viewing time for video ads on its platform by between 60% and 80%, but new data suggest the situation in Australia may have been worse.

Article

This event report details some expected trends in 2017 and how they will affect the marketing landscape, from the dangers of filter bubbles to the rise of live streaming.