Explores the current reading and thinking on the topic of online video audiences, which are increasingly shifting to mobile - here, brand messaging is largely unwelcome, necessitating exceptional creative and controllable ads.
Julian Saunders, WARC Best Practice, July 2016
This article provides best practices for developing a content strategy on the most visited online video platform in the world, allowing brands to engage a different culture from the mainstream and find a place in the 'everything channel'.
SYDNEY: Younger Australians are turning away from watching sport, choosing instead to tune into streaming video services for regular doses of comedy, action and sci-fi, according to research conducted by Ampere Analysis.
AUSTIN, TX: YouTube plans to serve more ads to heavy users of music videos in a bid to “frustrate and seduce” more people into signing up to its new music subscription service, according to a leading executive at the Google-owned ...
MUMBAI: Online video consumption in India has grown by almost five times in just the past year, with long-form video of more than 20 minutes duration accounting for a full 96% of content, according to viewing activity on Hotstar.
JAKARTA: Indonesia’s marketing community has many reasons to feel optimistic in 2018 with rise of mobile customer experience, video content and chatbots emerging as key areas for brands, according to a senior agency executive.
Alex Brownsell, WARC Trends, January 2018
Discusses the race between Apple, Google, Facebook, Snapchat and Twitter to win a slice of the long-form, original video market and how the outcome is likely to have a major impact on video content consumption habits globally.
Stephane Coruble, Admap, January 2018, pp. 44-45
RTL AdConnect's annual research, Total Video Key Facts, is a reference for all global TV trends and this article discusses its main findings, which show TV to be more resilient in the face of digital content than was previously thought.
BEIJING: An industry that accompanied the proliferation of the smartphone in China, live streaming, is seeing a decline in online viewership after two years of explosive and potentially unsustainable growth.
Low Lai Chow, Event Reports, Mumbrella360 Asia, November 2017
Six facts you may not know about China’s online advertising landscape; including the power of government influence, search, consumer attitudes toward advertising, and the power of Chinese online video platforms.
HO CHI MINH CITY: Influencer marketing and social media are already big in Southeast Asia so the use of live video streaming is a logical next step, but in Vietnam there are concerns that this approach is sidestepping rules on both advertising and ...
LONDON: When it comes to researching their summer holiday destinations, two-thirds (65%) of young Gen Z British consumers prefer to do so on a laptop rather than a smartphone (24%), a new survey has revealed.