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News

BRUSSELS: Video advertisers in Europe are choosing three main formats for their campaigns and PC/desktop continues to be the most popular device for serving video ads, a new report has revealed.

News

NEW YORK: Mobile claimed more than half of digital advertising expenditure in the US last year, according to new figures from the Interactive Advertising Bureau (IAB).

Opinion

Mobile’s share of total UK internet adspend rose to over a third last year, and mobile accounted for 99% of new online ad money in 2016, according to the latest results from the AA/WARC Expenditure Report, released this week.

News

NEW YORK: Bravo, the cable network, has seen beneficial effects from reaching consumers via video-on-demand (VOD) advertising with a higher degree of frequency than many marketers often assume is optimal.

News

LONDON: Digital formats helped drive UK adspend 3.9% higher in the fourth quarter of last year, the highest grossing quarter on record, according to the Advertising Association/WARC Expenditure Report.

Opinion

TV’s share of total UK advertising expenditure has held steady at 25% over the last decade, despite the rise of online advertising, and TV can still be regarded as the largest ad medium in the UK, according to the latest results from the AA/WARC Expenditure Report, released today.

Article

This event report outlines how WWE, the wrestling group, is developing its content strategy across multiple channels.

Article

This event report outlines research conducted by AOL, the media group, regarding how to improve consumer engagement with digital video ads.

Article

This event report details research conducted by Bravo, a cable network owned by NBC Universal, into the video-on-demand (VOD) audience.

Article

This event report outlines how Hasbro, the toy manufacturer, has used livestreaming to engage consumers.

News

LONDON: Mobile's share of digital advertising expenditure in the UK has grown ninefold over the past five years, with spending on mobile video more than doubling during 2016, new figures show.

News

LONDON/NEW YORK: Consumers are spending more than ever before on TV services as viewers build bespoke bundles of TV, VOD, and SVOD, rather than leaving their pay TV providers, according to a new report.

News

GLOBAL: YouTube, the Google-owned video platform that has been under intense pressure over the placement of ads on inappropriate sites, has now said it will not allow ads on channels that have fewer than 10,000 lifetime views.

News

SINGAPORE: A number of brands operating in Asia, including Japanese internet provider Nuro and US streaming service Netflix, have seen impressive lifts in ad recall after running six-second ads on YouTube.

Opinion

As more and more companies divest from Google following the appearance of ads alongside inappropriate content, Stefan Michel of IMD Business School argues for a subtler reading of the story.

News

MOUNTAIN VIEW, CA: As part of its ongoing efforts to reassure advertisers about the placement of ads on YouTube, a Google executive has stressed that very few ads ever run alongside extremist content.

News

SINGAPORE: As widely reported over the past fortnight, many of the world's leading brands have pulled ads from Google-owned YouTube following reports that ads have been served on extremist websites, but it appears marketers in APAC remain sanguine ...

News

PHOENIX, AZ: L'Oréal, the beauty group, represents an instructive example of how brands can effectively leverage search data in tracking and responding to new trends, a leading executive from Google has argued.

News

LONDON: As YouTube scrambles to deal with the fallout of concerns about brand safety, a new study says that video brand risk – ads served next to content deemed inappropriate – improved in the UK during 2016.

News

NEW YORK: As the annual TV upfronts get under way, the expectation is that network executives will be taking full advantage of the brand safety problems that have engulfed Google in recent weeks.

News

LAS VEGAS: Marketers should no longer prioritise the 30-second TV ad spot and instead should concentrate on short video specifically edited for mobile, according to a senior Facebook executive.

News

LONDON: Programmatic buying is under the spotlight as never before following news of the placement of ads on inappropriate sites, but a senior executive at Kantar Millward Brown has said there are steps marketers can take to improve the channel.

Article

This article outlines how new video consumption patterns in India are moving the country's heavily TV-centric media market toward mobile and online video.

News

LONDON: As Google comes under intense scrutiny about the placement of ads on inappropriate websites, a new study has increased the pressure with a claim that ads served on commercial TV VoD are cheaper than on YouTube or Facebook.

News

GLOBAL: Michael Roth, chairman and CEO of the Interpublic Group (IPG), has warned that more advertisers will vote with their feet if Google fails to allay concerns over brand safety after online ads were displayed next to extremist videos.