Get a demo Do I subscribe? News sign-up Sample reports

Ad blocking

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

57 results found
Sort by

Article

Provides guidance and reading on the topic of Ad blocking, the process through which a consumer can opt-out of receiving marketing messages; how it affects publishers' business models and how it is reaching crisis point.

News

MOUNTAIN VIEW, CA: From today Google’s Chrome browser will block ads that fail to meet the standards set by the Coalition for Better Ads, a move welcomed by the World Federation of Advertisers.

News

NEW YORK: One of the first online-only magazines, Salon, has unveiled a new feature on its site that will allow the publisher to find revenue even when a user has an ad blocker: by giving them the option to donate unused computing power “to ...

News

SAN FRANCISCO: Google has announced that it is rolling out a new tool that will enable users to exert more control over so-called “reminder ads” – those often annoying ads that follow users around the internet based on browsing ...

Research Paper

The US Advertising Research Foundation commissioned a study to prevent widespread adoption of mobile ad-blocking software.
Countdown Clock
Just 41 days left to enter the WARC Prize for MENA Strategy

Article

This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.

Article

This article examines the number of active ad-blocking software users, finding it went up 25% year on year to 616m worldwide in 2017, of which 62% (380m) were mobile web users.

News

GLOBAL: Ad block users apportion a lower share of the blame towards brands than regular users if they see ads on websites, blaming instead the blocking software, according to a new report.

News

NEW YORK: With both Google and Apple taking steps to introduce ad blocking features to their browsers, the tech giants are not only addressing the current concerns of users but also potentially changing the way the web works.

News

SAN FRANCISCO: Google has confirmed that updates to its Chrome browser early next year will block the most annoying ads that currently plague consumers.

Article

This article provides marketers with information and guidance about using native advertising.

Article

This article explores how beating ad blockers is only part of the solution, and the advertising industry has a duty to do native advertising well, in order to avoid turning off consumers.

News

TORONTO: Mastercard, the payments company, believes that providing "uninterrupted" and unique experiences for consumers can help in tackling the growing trend of audiences and platforms blocking out ads.

Article

This event report outlines how Mastercard, the payments group, is building its brand at a time when obstacles for marketers are rising.

Opinion

Bob Hoffman, the author of "The Ad Contrarian” blog, was part of a four-person "debate” at the 2017 World Federation of Advertisers annual conference in Toronto.

News

MOUNTAIN VIEW, CA: Google may introduce an ad-blocking feature to its Chrome web browser within the next few weeks, according to reports.

News

DUBLIN: Significant adblock usage by a website's audience can lead to a short-term boost in page traffic, but over the longer term traffic declines as these sites find themselves unable to invest in content, a new study has shown.

News

BRUSSELS/WASHINGTON DC: A transatlantic coalition of advertising trade bodies, agencies, global brands and media companies has released new guidance to help the industry improve the standards of desktop and mobile ads.

News

TEL AVIV/LONDON: Shine Technologies, the Israeli start-up which built a reputation for promoting ad blocking technology to telecoms companies, will stop selling the software altogether.

News

LONDON: Dennis Publishing, the UK publisher of a range of consumer titles, has conducted a six-month trial that has persuaded nearly six in ten (57%) of its ad blocking readers to view ads.

Opinion

Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

News

GLOBAL: Adblocking usage in the US, at 18% of internet users, is significantly higher than the global average of 11%, according to a new report, which says usage is driven by specific problems with the delivery of online advertising and is not a ...

Article

This report explores the online behaviour of students through a survey of 5,198 students - defined as those who responded that their current working status was 'in education'.

Article

This article presents a new study on desktop and mobile platforms, carried out in Belgium, which tells marketers a great deal about which formats audience will tolerate without resorting to the use of ad blockers, finding five central learnings.