Michael McDonald-Beraskow, Bryan Dowkes, Chris Campeau, WARC Awards, Gold, Effective Social Strategy, 2018
The Geological Survey of Canada History Committee, a group of retired geologists working with government agency Geological Survey of Canada (GSC), used Instagram to raise awareness of geology and the GSC's 175th anniversary.
Design Business Association, Bronze, 2018
Imperial College Business School, part of Imperial College London, the UK university, improved engagement and its reputation by focusing on intelligence as well as the fusion of business and technology.
SABRE Awards, Most Innovative Project - University/College Level, In2, 2018
#PRDiversity2020, a student-organised working group initiative in New York, was formed from the research paper #PRDiversity: The Struggle is Real launched by The Holmes Report, to raise awareness of the cultural inclusion rates within the industry.
Direct Marketing Association - UK, Gold, 2017
The Open University, an academic institution in the UK, targeted commuters across the UK and showed them the opportunities available in part-time study by creating digital billboards and copy-led posters with a call to action.
Jared Young, Michael McDonald-Beraskow, Bryan Dowkes et al., WARC Media Awards, Shortlisted, Effective Use of Tech, 2017
The Geological Survey of Canada (GSC) celebrated its 175th anniversary and increased interest in geology among young Canadians with zero media budget by telling stories on social media, focussing on Instagram.
NEW YORK: Heritage brands face a constant question about whether to put their legacy at the heart of advertising messages, and new research in the Journal of Advertising Research (JAR) offers useful tips on this subject.
Amelia Wood and Kate Waters, Account Planning Group - (UK), Gold, 2017
This case study shows how Wellcome, a scientific research charity, used a commercial approach to launching its new science education platform and successfully gathered interest from teachers in the UK.
Direct Marketing Association - US, Silver, Best Use of Virtual Reality/Augmented Reality, 2017
Unitec, a leading ITP (Institute of Technology/Polytechnics) in New Zealand, increased brand consideration and applications by implementing a 3 year strategy that used virtual reality headsets and 360 video.
NEW YORK: Talent recruitment and management practices in the advertising and marketing industries are “either broken or breaking”, Bob Liodice, President/CEO of the Association of National Advertisers, has warned.
Raquel Sánchez-Fernández, David Jiménez-Castillo and Angeles Iniesta-Bonillo, International Journal of Market Research, Vol. 59, No. 5, 2017, pp. 671-690
The study described here develops a perceived value model, from the alumni's perspective, to determine the sources of economic value universities must focus on to enhance satisfaction, organisational image and identification.
Silvia Biraghi, International Journal of Market Research, Vol. 59, No. 4, 2017, pp. 449-470
Given the increase in the volume of student mobility, this study explores how internationally mobile students, who are at the starting point of their life as global nomads, represent and give sense to the relationship with their brands in the context of relocation for study purposes.
This case study explains how Sport England, a government body which promotes sport in England, inspired women to get active by making them feel more confident with a campaign that ran across TV, social media, outdoor and PR.
Jo Arden, Pete Buckley, Nick Hirst, Dr Nigel Shardlow, Matthew Walmsley, Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2016
This case study shows how Public Health England, an agency for the Department of Health, created a marketing manufactured health intervention campaign to dramatically increase quitting attempts at smoking.