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Case Study

The University of Melbourne launched a campaign to raise awareness about its research investment.

Case Study

The University of Sydney, in Australia, used programmatic to deliver highly personalised ads which led to an increase in postgraduate applications and a reduction in cost per acquisition.

Case Study

The Geological Survey of Canada (GSC) celebrated its 175th anniversary and increased interest in geology among young Canadians with zero media budget by telling stories on social media, focussing on Instagram.

News

NEW YORK: Heritage brands face a constant question about whether to put their legacy at the heart of advertising messages, and new research in the Journal of Advertising Research (JAR) offers useful tips on this subject.

Case Study

Project Literacy, a literacy CSR programme, created a powerful campaign that increased awareness and engagement in the UK towards ending illiteracy.

Case Study

This case study shows how Wellcome, a scientific research charity, used a commercial approach to launching its new science education platform and successfully gathered interest from teachers in the UK.

News

NEW YORK: Talent recruitment and management practices in the advertising and marketing industries are “either broken or breaking”, Bob Liodice, President/CEO of the Association of National Advertisers, has warned.

Article

The advertising and media industries face a growing talent crisis, a situation resulting in large part from inadequate educational efforts at the college level.

Research Paper

This research develops a measure for university heritage–utilizing a university's history, symbols, legacies, and traditions to reinforce and invoke its essence in a contemporary context.

Research Paper

The study described here develops a perceived value model, from the alumni's perspective, to determine the sources of economic value universities must focus on to enhance satisfaction, organisational image and identification.

Research Paper

Given the increase in the volume of student mobility, this study explores how internationally mobile students, who are at the starting point of their life as global nomads, represent and give sense to the relationship with their brands in the context of relocation for study purposes.

News

WASHINGTON DC: Retailers in the US will be encouraged to learn that back-to-college spending is expected to reach an all-time high of $54.1bn this year, while back-to-school spending is forecast to reach $29.5bn.

Case Study

This case study details how Brunel University, a London-based university, refreshed its design framework to reverse a trend of declining student numbers.

Research Paper

This paper outlines research for the charity Action for Children (AfC), to measure the impact of a classroom-based programme it delivered in Scotland, designed to raise empathy and lower aggression in schoolchildren.

Case Study

This case study describes how Deakin University in Australia helped Victorian year 12 students to beat the stress of their final exams while promoting the institution as the university of choice in the state.

Case Study

This case study looks at a campaign from Australia's University of Queensland that put the university on the map for international science students by promoting its most boring experiment.

Article

The article explores how Western Sydney University (WSU) used emotive storytelling, social media and event activation to redefine tertiary education marketing in Australia, and provided a focal point of pride for the western Sydney community.

Case Study

This case study demonstrates how Deakin University, one of Australia's most innovative universities, used an unorthodox strategy of mayhem and mischief, to become a top of mind among Year 12 students during the study week before final high school examinations.

Case Study

This case study describes how The Akanksha Foundation, an NGO with a mission to provide high-quality education to underprivileged children in India, used a video of children singing the country's national anthem to recruit new teachers.

Case Study

This case study describes how the 'It's On Us' campaign, a cultural movement that fundamentally reframed the conversation around sexual assault on college campuses in the U.S. was launched in direct partnership with The White House.

Case Study

This case study details how Bridges Academy, a US college prep school for gifted students with learning difficulties (twice-exceptional students), raised awareness of itself by promoting the potential greatness in any twice-exceptional student in the United States.

Case Study

This case study describes how UTEC, the University of Engineering and Technology in Peru, created lamps running on plants to raise the profile of engineering and encourage more people to apply to study with them.

Case Study

This case study explains how the British Institute, the body for the promotion of the English language overseas, ran a campaign in Italy to increase registrations to courses.

Case Study

This case study describes True North's campaign, on behalf of Manchester, to create, from scratch, an event that would offer intellectually engaged people something interesting and stimulating to do after work, all with zero budget.

Case Study

This case study describes how ExxonMobil, a multinational gas and oil corporation, launched a communications campaign in the US to promote engineering as a degree and career choice.