Four tips to build effective agency-client relationships in Asia’s digital era, including diversifying knowledge, hiring different types of thinkers, thinking ahead on brand challenges and operation efficiencies.
PALM DESERT, CA: Marketers should work out how they will reach the “homes” of consumers, as well as their “heads” and “hearts”, according to Randall Rothenberg, President/CEO of the Interactive Advertising Bureau ...
PALM DESERT, CA: Nike, Kellogg and PepsiCo are among the established players responding effectively to the growth of the “direct-brand” economy, according to Randall Rothenberg, President/CEO of the Interactive Advertising Bureau ...
PALM DESERT, CA: Significant transformation is required across the digital ecosystem to reflect new marketing realities, according to Scott Schiller, the incoming Chairman of the Interactive Advertising Bureau (IAB).
NEW YORK: Many brands are taking back control of their digital destinies through selling products directly to consumers, a move Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, believes will have several important consequences.
This report presents the findings of a large-scale study into marketers' attitudes and priorities for the future, revealing that control over customer strategy and data, organisational integration, and brand safety are the focus for 2020.
Stuart Crawford-Browne, WARC Best Practice, July 2016
This article considers best practices for not only providing consumers with products but with experiences that reflect the values, interests, and benefits of the brand in a way that is relevant and engaging.