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Digital transformation

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Article

This article outlines how SK-II, a premium skincare brand, used social listening to segment its target consumers and create compelling video and social media content as part of its #changedestiny campaign.

Article

This article explains the reasons for digital consultancies' increasing inroads and how they compare to traditional ad agencies in creative and digital.

Research Paper

This report presents the findings of a large-scale study into marketers' attitudes and priorities for the future, revealing that control over customer strategy and data, organisational integration, and brand safety are the focus for 2020.

News

BOSTON: Banks around the world are having to restructure their operations in order to provide customers with the service they expect across both physical and digital channels, a new report suggests.

News

NEW YORK: Accenture Interactive has acquired digital optimization company, Clearhead, in a move that promises to supply clients with a platform for continuous test-and-learn, and an opportunity to compete with agile digital native businesses.

News

MELBOURNE: Medibank, Australia's beleaguered health insurer, is betting on a digital transformation to change direction and rebuild brand loyalty.

Article

This article describes how Medibank, an Australian health insurer, changed its fortunes and customer experience (CX) offering through a digital transformation after years of under-investment in back-end technology and systems.

News

SAN FRANCISCO: Marketers increasingly expect that voice search and AI will be the next big things, but few are actively preparing for them, a new survey has found.

News

TOKYO: When designing digital transformation initiatives, companies must prioritise customer experience and the 'human factor' while pushing back against marketing 'silos', a senior agency figure has said.

Article

This article offers four key themes that marketers should follow when digitally transforming their business, including thinking from the customer's perspective, avoiding silos, digitising the customer experience and last-mile.

News

LOS ANGELES: Target, the retailer, has yielded multiple benefits from working with GroupM to build an agency tailored around its specific needs as a client.

Article

This event report examines how Target, the retailer, worked with GroupM to create a bespoke media agency called Team Arrow Partners.

News

SINGAPORE: Digital transformation remains very much a work in progress for companies across Asia Pacific, according to new research which suggests that only around 17% are delivering a genuinely new digital experience.

Article

This event report addresses how Nescafé, the coffee brand, has sought to enhance its digital presence.

Article

This event report addresses the growing battle for marketing dollars taking place between agencies and consultancies.

Article

This article explains how Intel, a technology multinational, brought programmatic in-house, and offers advice for brands planning to do the same.

Article

This article offers ten lessons from P&G's former Global President for E-Business, Deb Henretta, on future-proofing and digitally transforming large companies.

News

GLOBAL: Social video shows no signs of losing its attraction for marketers who are achieving results through quality content and emotional engagement, and are also tapping into the new possibilities offered by live video, according to a Warc ...

Article

This event report explores how marketing can and should adapt to a period of relative maturity in connected technologies, and how purpose and meaning cut through the clutter and distraction.

Article

This article examines the future of the web and the way in which it is being pulled in two very different directions, and how marketers should respond to this.

Article

This article explains how to set up a data analytics initiative and highlights five areas where companies should watch out when trying to measure and implement projects.

News

SHANGHAI: Procter and Gamble, one of the world's largest FMCG companies, is turning to virtual reality and smarter programmatic strategies as it continues a process of digital transformation.

Article

This article outlines how Procter & Gamble, one of the world’s largest FMCG companies, used virtual reality, programmatic buying and data innovation to transform its marketing.

Article

This event report explains how Nestle, the multinational food and drink company, is changing its corporate culture to keep up with technological advances.

Article

This event report outlines how McDonald's, the quick service restaurant chain, is adapting its marketing model to the digital age.