This article outlines the steps brands should follow to develop a successful in-house agency, taking as an example the BBC's in-house creative agency, which was set up to co-create compelling creative work to maximise the BBC's relationship with its audiences.
MENLO PARK, CA: The speed of change in digital is such that marketers have to be able to learn and adapt to new platforms and formats in just a few months, according to Facebook’s VP of ads and business platform.
Geoffrey Precourt, Event Reports, ANA Media conference, March 2018
Lucas Herscovici, Anheuser-Busch InBev’s Global Marketing VP/Consumer Connections, Insights and Innovation says that advertisers need to be able to stop interrupting and start attracting consumers by making content that is culturally relevant, and that people want to see.
Dmitry Gaiduk, ESOMAR, Big Data World, November 2017
Automation and neuro-research are two huge waves in the consumer research market, and they are predicted to revolutionize the industry by merging into one - automated neuro-research - a process understandable and accessible to all.
LONDON: To design a chatbot, global snacking giant Mondelez had to rethink its approach to investing in innovation, by moving away from long-term investment in one ‘silver bullet’ idea, toward smaller pots of funding and a ...
This report presents the findings of a large-scale study into marketers' attitudes and priorities for the future, revealing that control over customer strategy and data, organisational integration, and brand safety are the focus for 2020.
Stuart Crawford-Browne, WARC Best Practice, July 2016
This article considers best practices for not only providing consumers with products but with experiences that reflect the values, interests, and benefits of the brand in a way that is relevant and engaging.