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Article

This event report addresses how Under Armour, the sporting goods group, is seeking to “pivot” and become a technology company.

Article

This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.

News

WASHINGTON DC: Smartphone apps account for half (50%) of the digital media time that US adults spend online, followed by desktop (34%), with tablet and mobile web rounding out the remaining 16%, a new study has found.

News

HONG KONG: More than three quarters of mobile programmatic ads served in Asia-Pacific are delivered via app, rising to 90% in Indonesia, according to a recent study.

Research Paper

This article provides research and insights into app users and explains why the growth of mobile apps is good news for brands.

News

SYDNEY: Apps are very much a daily habit for Australians, who not only have more on their phones than other nationalities but use them more frequently, according to a new study.

News

NEW YORK: Use of personal assistant apps on mobile devices is, at best, stagnating, and, at worst, decreasing, as US consumers appear to begin favouring standalone devices such as Google's Home or Amazon's Echo to complete everyday tasks.

Opinion

When Steve Jobs introduced the iPhone 10 years ago, no one fully anticipated the societal transformation that would take place in the decade that followed.

Opinion

As the iPhone reaches its 10th birthday, Robyn Lange, a curator at Shutterstock, looks back at how the smartphone has influenced photography, and in turn visual marketing.

Article

This article explores the changing role of the marketer amid India’s soaring mobile phone penetration.

Article

This event report looks at the evolution of the BBC’s digital engagement with children via its apps.

Article

This article explores how McDonald's was able to turn around its ailing brand in Japan to revitalize and re-engage customers with an emphasis on digital content, customer experience and extensive market research.

News

LONDON: Facebook's suite of apps, including the flagship social network's own platform, WhatsApp, and Instagram, have pushed the communications and social media category to unprecedented dominance of the time users spend on apps, new research ...

News

NEW YORK: Frito-Lay, the snacks group owned by PepsiCo, believes success on mobile rests on an understanding that this medium is non-linear, visual-first and involves a wide range of consumer mindsets.

News

NEW YORK: Smartphone technology has developed a host of powerful and cheap computing components that will create totally new media, a new report suggests.

News

CHICAGO: Chatbots could be an underutilised brand tool to engage with consumers on mobile, a new survey suggests, with most people happy to talk to one but few having done so.

News

GLOBAL: Mobile devices now account for a majority of consumers' digital minutes in major world markets, with most of that time spent in apps, according to a new study from comScore.

Research Paper

This paper analyses US research data to explore the nature of the millennial psyche in relation to purchasing trends across wearable technology.

Article

This event report outlines how Nike, the sporting goods group, is using messaging apps to engage consumers.

News

SAN FRANCISCO: WhatsApp, the messaging service owned by Facebook, is reportedly testing a system that would allow businesses to talk directly to its one billion users.

News

FRAMINGHAM, MA: The global wearables market reached a new all-time high in the fourth quarter of 2016 after 33.9m units were shipped, representing year-on-year growth of 16.9%.

News

SAN FRANCISCO: Online consumers in the US now spend five hours a day using their mobile devices, an increase of 20% compared to the fourth quarter of 2015, according to a new study.

News

WASHINGTON DC: Small and medium-sized businesses (SMBs) are rapidly adopting mobile apps, and increasing sales and improving customer service are the two main reasons driving the trend, a new survey has found.

News

SAN FRANCISCO: Some 60% of mobile marketers are not concerned about app overload, or have never heard of it, according to a new global survey that suggests the industry can be optimistic about the future of app marketing.

News

GLOBAL: The world may have passed "peak app", new research suggests, as consumers tire of the multiplicity of options and prefer to use fewer apps while also relying more on voice-activated digital assistants.