Sam Peña-Taylor, Event Reports, MMA Impact Forum, May 2018
ING, the dutch bank, used the trusted and empowering relationship it had built with its consumers to break into entertainment marketing in Belgium, using an innovative channel to drive a musical experience.
Citibank India is thinking outside of the box to create content marketing which touches on Indian passions – food, travel, cricket, etc – rather boring financial information, and market-specific digital behaviours.
NEW YORK: A key trend for advertisers and publishers to watch in 2018 is the relationship between total time spent online by the average consumer and where they spend the most time, according to Verto Analytics.
NEW YORK: “Reward” ads in gaming apps, which offer players free items to enhance their experience in return for interacting, are impactful on a variety of metrics, according to a study in the Journal of Advertising Research (JAR).
MIAMI, FL: Coty, the beauty products company, believes engaging with consumers on platforms like Facebook Messenger can help brands effectively connect with their target audience on mobile at a time when “the utility of apps is ...
NEW YORK: It will be no surprise to marketers that consumers like receiving products and services at no cost, but a new examination of free and paid-for apps has found that pricing in the mobile ecosystem can yield counter-intuitive results.
SINGAPORE: Six in ten smartphone users across the APAC region have between two and five retail and shopping apps installed on their devices, according to research which also reports a high level of acceptance of in-app ads and likelihood to click ...
Lara Stocchi, Carolina Guerini and Nina Michaelidou, Journal of Advertising Research, Vol. 57, No. 3, 2017, pp. 260-271
Using established marketing laws, such as the brand usage and image relationship and the double jeopardy effect, the current research shows how to analyze the market performance of different types of mobile apps.
WASHINGTON DC: Smartphone apps account for half (50%) of the digital media time that US adults spend online, followed by desktop (34%), with tablet and mobile web rounding out the remaining 16%, a new study has found.
This report summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 96 individual markets back to 1980. The report outlines major shifts in the allocation of advertising budgets by media channel and global region.