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Male media use

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Research Paper

This paper describes a qualitative research project for Unilever, the consumer goods manufacturer, which wanted to understand better how Turkish men shopped online for personal care products.

Research Paper

In this paper the authors explain how they investigated the issue of gender and the media in the UK, looking at how the audience feels about both the amount of coverage of men and women and their views on the quality and character of portrayal on TV, radio and online.

Article

The following article covers the findings of in-depth research carried out across multiple Asian markets by SenseAsiaTM on women's paths to purchase in the automotive sector.

Article

This article gives an overview of affluent consumers around the world, who are more likely to be male, aged 25-34 and married.

Article

This article analyses 'super viewers' of online videos in India, where viewership has increased 100% since 2011.

Article

This report aims to provide a comprehensive measurement of audiences in a time of fundamental change in the media industries.

Article

This presentation summarises research into how business executives in EMEA, Asia and the US use mobile in their personal and working lives.

Article

This article compares perceptions of UK consumers of the Sky Sports and BBC Sports websites. It is found that while the websites share some characteristics - both are 'liked' or 'loved' significantly more by men, and are seen as high quality, in control and successful.

Article

This paper compiles USA TouchPoints data on adult female media use, parent-child TV co-viewing, radio habits among mothers, media "multitasking" among males and digital usage among parents.

Article

The setting of a marketing communication greatly impacts on how the message is received, so understanding the context of media consumption is vital in maximising the brand moment.

Article

This report compiles US media highlights, advertiser trends and consumer insights across leading sports properties in 2012.

Article

This paper discusses advertising to men and the male audience. The following points are highlighted: there is little published data on understanding the male market, men and women have statistically different cognitive styles, men absorb ads differently and men approach shopping in a distinctive way.