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News

SYDNEY: Publishers and advertisers wanting to target parents are better off appealing to the “whole person” rather than just their role as parents, according to a Buzzfeed executive.

Case Study

Ancestry, a heritage family tree site, launched a branding campaign in the US aimed to drive conversion to their site.

Research Paper

This study examines factors affecting users’ intention to recommend bike-sharing apps from the perspective of internal and external benefits perception.

Case Study

Google, the digital giant, broadened internet access in India with a free WiFi scheme.

Case Study

Local services search engine Sulekha used a multichannel strategy to relaunch itself in India.

Case Study

Marriage website Jeevansathi's multichannel campaign generated a spike in registrations, made a profit, and created brand pull, by changing the narrative of the category in India.

News

LONDON: When considering brand safety issues, online advertisers should pay more attention to the general effects of publisher attributes than the specifics of neighbouring editorial content, new research suggests.

Article

The Beano, a beloved children's comic with an 80-year heritage is changing with the digital age, uncovering insights from the youngest generation.

News

SAN FRANCISCO: Facebook has acquired tbh, a teen-focused polling app that allows users to send anonymous compliments to each other, for a sum reported to be less than $100m.

Article

This article looks at the impact that rapidly advancing technology is having on every player in the Australian and New Zealand media business, from print to TV to digital.

Case Study

Meetic, a dating app, launched its brand across Europe with a video campaign that challenged conventions of the online dating category by telling millennials to be authentic.

Case Study

Booking.com, an online travel agency, launched a digital campaign, ‘Booking Loves’, in France, Germany and the UK to generate site traffic by creating targeted video content.

Case Study

MoneySuperMarket, a British price comparison brand, made a five-year journey to take its brand from a struggling competitor to one that permeated popular culture in the UK.

News

NEW YORK: Recent – disputed – data from comScore has indicated a precipitous drop in traffic at those publishers which have pivoted to video and sparked debate about whether video should continue to play a role in their strategies.

Case Study

The Muse, a career building website, created a chatbot in the US to inform women about the gender wage gap and inspire them to ask for a pay rise.

Case Study

This case study explains how letgo, an app for buying and selling secondhand goods, took over the US, Turkey and Norway by tapping into psychological differences between cultures.

News

SAN FRANCISCO: Facebook has announced it is taking steps to address advertisers’ concerns over brand safety by restricting the type of content that can be monetized around in-stream ads and Instant Articles.

News

NEW YORK: Grindr, the gay dating app, has launched a digital magazine that aims to circumvent potential advertisers’ fears about brand safety.

News

NEW YORK: BuzzFeed News, the media company popular with millennials, has teamed up with Twitter to launch a new, live-streamed, weekday morning show.

News

MENLO PARK, CA: Facebook has introduced a new Watch feature that lets users discover videos from outside their feed more easily and which prefigures the social media business making a serious challenge for YouTube ad budgets.

News

NEW YORK: Line Friends, the character merchandising unit of Japanese media giant Line Corp, opened its first megastore in the US this week as the company seeks to raise awareness of its messenger app in America.

News

BENGALURU: Indian consumer spending on smartphone apps downloaded from Google Play increased 300% over the past year, Google India has revealed.

News

LONDON: Advertising on digital newsbrand sites is 80% more likely to be viewed than advertising on non-newsbrand sites, according to new research.

News

NEW YORK: A significant number of online publishers have decided to cut the number of ads served on their websites in order to enhance the user experience, yet they've found the policy hasn't hit their revenues.

News

NEW YORK: Following the US release this week of Amazon's new screen-enabled Echo Show, media brands are moving to produce content specialized for the platform's voice and screen interactivity, according to reports.