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News

BENGALURU: Dailyhunt, the Indian news and entertainment aggregator which specialises in regional language content, plans to ramp up its challenge to other content providers with the appointment of the former head of Facebook India.

News

LOS ANGELES: Snapchat, the image-sharing app with around 187m active daily users, is rolling out a new analytics tool that, for the first time, is expected to offer useful metrics for content creators.

News

JAKARTA: Indonesia is witnessing the rapid growth of Go-Jek, a transport-based super app which, like China’s WeChat, has moved outside of its original remit into multiple new functions.

News

SAN FRANCISCO, CA: Micro-blogging service Twitter yesterday posted its first quarterly profit, amid a decline in US users and a streak of declining revenue.

News

LOS ANGELES, CA: Following Snap’s difficult transition from traditional ad sales to programmatic self-service, the Snapchat owner managed to defy analysts and show significant progress.
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Just 42 days left to enter the WARC Prize for MENA Strategy

News

MENLO PARK, CA: The story of Facebook’s earnings calls has been predictable for some time: huge revenue growth, record profits.

Article

Creating memes on social media is a powerful way to build brand affinity, but many marketers fundamentally misunderstand the process of achieving this goal.

News

TOKYO: Line Corp, the owner of Japan’s hugely popular Line Messenger, has revealed it has established a financial holdings firm and plans to launch in key Asian markets, amid reports it is seeking to expand into cryptocurrency trading and ...

News

SAN FRANCISCO: Google has announced that it is rolling out a new tool that will enable users to exert more control over so-called “reminder ads” – those often annoying ads that follow users around the internet based on browsing ...

News

NEW YORK/BEIJING: BuzzFeed, the US online media firm best-known for its viral listicles and memes, is taking a significant step forward into the Chinese market.

News

BERLIN: Facebook and other tech giants have come under pressure in Europe for some time, but now Germany’s antitrust agency seems willing to strike at the heart of Facebook’s business model and its collection of third-party user data.

News

NEW YORK / LONDON: Changes made by Facebook to its algorithm last week are already having a negative impact on both brands’ and publishers’ video views, according to new research.

News

SAN FRANCISCO: Facebook founder Mark Zuckerberg announced late last week that the platform will overhaul its news feed to prioritise posts from family and friends.

News

VENICE, CA: New leaked data from the secretive photo-sharing app Snapchat shows that its recent additions including Maps and the Discover publishing platform are largely ignored by users who still use the app mainly for chatting and sending photos.

News

NEW YORK: Facebook’s fledgling Watch video platform is expected to show clips from the “Late Late Show with James Corden” later today, having secured a deal with CBS, which usually distributes clips on YouTube and its own online ...

News

SEATTLE: Major FMCG advertisers like Procter & Gamble and Clorox are reported to be talking with Amazon about how they can promote their products via Alexa, the e-commerce giant’s voice assistant.

News

VENICE, CA: Snapchat is casting around for ways to generate user growth and ad revenue, with reports indicating some bold steps may be in the pipeline.

News

ATLANTA/LONDON: Mailchimp, the B2B online marketing platform, increased brand awareness and affinity while successfully differentiating itself from rivals by exploring the possibilities that arose from a mistake.

Article

Online marketing platform MailChimp lay the foundations for a stronger relationship with creative-minded professionals in the US with the launch of a series of playful sub-brands.

News

SHENZHEN: Tencent Music, a streaming and download service, is expected to raise a minimum of $1bn at its IPO next year and, with twice as many subscribers as Spotify, the service looks to push out competition from both Apple and Spotify in China.

News

LONDON: Tech start-up Yoyo Wallet, a cashless payment app, has built up 700,000 registered users since its launch in 2013, in large part because of its innovative approach to customer loyalty.

News

NEW YORK: The media ecosystem is increasingly fragmented with Google and Facebook taking the majority of digital ad dollars, and this will require successful media companies to develop new ways of generating revenue from many sources.

News

SAN FRANCISCO: Instagram, the image-sharing platform owned by Facebook, has rolled out a new feature that lets users follow hashtags in the same way they follow friends.

Opinion

Digital publishing may be a relatively young industry, but as excuses go, this just doesn’t wash any more.

News

SAN FRANCISCO: YouTube is reportedly working on plans to launch a new music streaming service as early as March 2018 in what amounts to the third attempt by parent company Alphabet to challenge rivals Apple Music and Spotify.