JAKARTA: Go-Jek, the Indonesian ride-hailing start-up that has Chinese tech giant Tencent as one of its backers, is ramping up its challenge to Singapore-based Grab with plans to expand into four new markets in Southeast Asia.
GLOBAL: With the news that BuzzFeed has been trialling news broadcasting on the Amazon-owned platform Twitch, the gaming focus for which it became famous is giving way to a significant potential in a broader social video space.
SAN FRANCISCO: YouTube, known mostly for being a video platform, has confirmed that it will roll out a new music-streaming service next Tuesday (May 22nd) as it seeks to compete with rivals, such as Spotify and Apple Music.
NEW DELHI: India is the second-largest smartphone market in the world and now Facebook has launched an initiative in the country to help brands reduce the number of consumers who drop out from their mobile purchase journeys.
SAN FRANCISCO: Instagram, the Facebook-owned image sharing platform has quietly added a payments feature for some US and UK users of its wildly popular app, which allows users to enter debit or credit card details in order to make purchases without ...
SAN FRANCISCO: Facebook has unveiled an augmented reality feature for its Messenger app at the company’s F8 developer conference with a view to allowing users to visualise the products for which they are shopping.
Ruth Zohrer and Becky Power, Admap, May 2018, pp. 20-21
With so many fragmented data sets at their disposal, how do marketers know what’s worth exploring, what’s relevant to the brief, or what might contribute to the creative process? Two techniques for using data in creativity are ‘data-based creative’ and ‘creative use of data’.
SABRE Awards, North America, Technology: Software & Services, 2018
Tinder, a dating app, launched the #FundHerCause on International Women's Day, which saw Tinder donate $100 per tweet of the hashtag, alongside the name of a female-friendly non-profit organisation in the US.
SAN FRANCISCO: Twitter, the social networking service, has beaten forecasts by reporting better-than-expected first quarter revenue of $665m, buoyed by healthy growth in international ad revenues and a strong showing in Asia-Pacific.
SINGAPORE: Facebook’s advertising revenue in Asia-Pacific markets is continuing to soar, according to new figures released by the social media giant this week, despite ongoing scrutiny of the company’s approach to personal data.
MENLO PARK, CA: The speed of change in digital is such that marketers have to be able to learn and adapt to new platforms and formats in just a few months, according to Facebook’s VP of ads and business platform.
Matthew Carlton, Event Reports, YMS18, March 2018
Snapchat users tend to be very active on the platform, but unlike other social media platforms, they don’t accrue many followers and much of their interaction is with close friends – so brands need a different strategy.
WASHINGTON, DC: Following two days of congressional hearings in which Facebook CEO Mark Zuckerberg faced questions on the nature of his business, its relationship to data, and that data’s use in advertising, there was a hint the social media ...
NAIROBI: Google has released a search app designed to take account of the prevalence of lower-end devices and slower connections across much of Africa and which allows consumers to use local languages.
Jack McLaren, Dan Radford, WARC Media Awards, Gold, Best Use of Data, 2017
Disney launched Rogue One, its second film in the Lucasfilms Star Wars franchise, using a data and technology infrastructure that enabled a personalised video and content experience across multiple platforms.
Ed Cracknell, WARC Awards, Gold, Effective Social Strategy, 2017
This case study shows how BT Sports, a sports broadcaster, successfully kicked off its summer programming in the UK with a campaign that recreated famous football moments and asked fans to submit their own.
Hristos Varouhas, Jamie Mackay and Kent Pearson, Account Planning Group Australia, Grand Prix, Creative Planning Awards, 2006
Despite significant marketing investment, prior to mid 2004 growth in the Australian broadband internet market had stalled at around 6% household penetration, well below that of similar OECD countries like UK, Canada and South Korea at the time.