DETROIT: American consumers are far more satisfied with streaming services, such as Netflix and Amazon Prime Video, than they are with traditional cable and satellite TV providers, a new survey has revealed.
Al Jazeera Media Network, an international state-funded 24-hour English-language news and current affairs TV channel in Qatar, launched the #DemandPressFreedom campaign to counter the Saudi-led blockade countries' demands to shut the network down.
HBO Multicultural marketing, a premium cable and satellite television network, launched a campaign in the US to raise awareness of its documentary, The Music of Strangers: Yo-Yo Ma and the Silk Road Ensemble.
LANFORD, ILL: The ratings success of Roseanne, the blue-collar sitcom starting Roseanne Barr revived after 20 years, is partly due to a decision to stick with broadcast television which has ensured the greatest possible reach.
NEW YORK/LONDON: Not many people have heard of London-based DAZN, a live sports streaming service, but after its groundbreaking $1bn deal with Matchroom Boxing to broadcast bouts in the US, the company has serious plans to expand in the country and ...
MUMBAI: VICE, the youth media brand, has officially launched its operation in India, in partnership with The Times of India Group, as it targets what will be the youngest country in the world in a couple of years’ time.
LONDON: Sky, the entertainment and communications company, was the biggest advertiser on traditional media (i.e., excluding internet advertising) in the UK in 2017, spending £197.1m over the year according to new data from Nielsen.
NEW YORK: Netflix, the video streaming service, has built a reputation for creating award-winning original shows, such as House of Cards, but it has emerged that a full 80% of its viewing in the US actually comes from licensed TV and movie content.
NEW YORK: NBCUniversal (NBCU), the media and entertainment group, has launched a new, unified advertising metric that it says will measure all ad impressions from clients across all its viewing platforms.
AUSTIN, TX: Comcast, the cable and broadcasting company, is generating extremely valuable consumer insights from the voice-activated remote controls that are now being used by many customers of its X1 service.
SYDNEY: Younger Australians are turning away from watching sport, choosing instead to tune into streaming video services for regular doses of comedy, action and sci-fi, according to research conducted by Ampere Analysis.
Jack McLaren, Dan Radford, WARC Media Awards, Gold, Best Use of Data, 2017
Disney launched Rogue One, its second film in the Lucasfilms Star Wars franchise, using a data and technology infrastructure that enabled a personalised video and content experience across multiple platforms.
Ed Cracknell, WARC Awards, Gold, Effective Social Strategy, 2017
This case study shows how BT Sports, a sports broadcaster, successfully kicked off its summer programming in the UK with a campaign that recreated famous football moments and asked fans to submit their own.
Hristos Varouhas, Jamie Mackay and Kent Pearson, Account Planning Group Australia, Grand Prix, Creative Planning Awards, 2006
Despite significant marketing investment, prior to mid 2004 growth in the Australian broadband internet market had stalled at around 6% household penetration, well below that of similar OECD countries like UK, Canada and South Korea at the time.