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Case Study

Indian entertainment TV channel Star Plus launched a campaign to change stereotypical perceptions of women with the support of the national cricket team.

Case Study

The Indian Pro Kabaddi League (PKL) made kabaddi a popular sport among children through a much-loved animated cartoon.

News

NEW YORK: Audience size, consumer commitment to content and consumer perceptions of content quality are the three key drivers of multiplatform television advertising ROI, according to a new study.

Case Study

Traditional Indian sport kabaddi gained relevance through a carefully planned low-budget campaign.

News

NEW YORK: ESPN’s sales pitch to advertisers is no longer so much about the sport as about the audience – and a female audience in particular – as new data revises some long-held assumptions.

News

NEW YORK: Facebook’s fledgling Watch video platform is expected to show clips from the “Late Late Show with James Corden” later today, having secured a deal with CBS, which usually distributes clips on YouTube and its own online ...

News

LOS ANGELES, CA: As Netflix pulls ahead in the battle for viewers, Disney’s acquisition of 21 st Century Fox’s media assets could see it take control of rival service Hulu, but the struggle to win subscribers could be immense.

News

NEW DELHI: Walt Disney’s landmark $52.4bn deal with 21st Century Fox made headlines around the world last week and India is one of the major markets where it is likely to have far-reaching implications.

Article

Looks at the current market for TV in India and discusses its future in the midst of new digital technologies and changes in viewership.

News

NEW YORK: Despite younger consumers moving away from traditional sports broadcasting, and tech giants edging in on broadcasters’ traditional territory, sports rights will only continue to grow.

News

MENLO PARK, CA.: Facebook has demonstrated its interest in streaming live sports following an unsuccessful $600m bid for the rights to broadcast cricket matches in India, as the social network interviews candidates for a sports rights negotiator.

Research Paper

Channel 4, a British public-service television broadcaster, conducted research into viewer behaviours and new technologies, which helped inform a new digital strategy.

Case Study

Channel 4, a British public-service television broadcaster, created a contemporary, interactive quiz to increase viewer engagement and prompt views on its catch-up service All 4.

Case Study

Channel 4, a British public-service television broadcaster, built a bespoke email using CSS animation to promote the England vs Scotland UEFA Women’s championship game on live TV and All 4.

Research Paper

ITV, a British broadcaster, used big data analysis and market research to look at how social media activity impacts linear TV.

News

EUROPE: Media depictions of fathers are frequently outdated and fail to take account of the key aspirations of modern dads, according to new Disney research.

Case Study

Star Plus, the number one Indian entertainment TV channel, faced challenges from a competitor channel and implemented a strategy to maintain its leadership.

News

NEW YORK/LONDON: Cheddar, a business news TV network that live-streams from the floor of the New York Stock Exchange, has been broadcasting for just 18 months but it already has firm plans to expand into Europe.

Case Study

UK broadcaster Channel 4 covered and promoted the 2016 Rio Paralympics through an inspirational campaign.

Case Study

Broadcaster NOW TV devised a social campaign that would raise anticipation for the new season of House of Cards in Italy.

Case Study

Channel 4, the UK broadcaster, used a fake product recall to raise awareness and viewership of the second series of TV show 'Humans'.

News

EUROPE: Channel 4 has joined the European Broadcaster Exchange (EBX), a digital sales group which intends to tap into the continent’s rapidly growing video ad market and to challenge the dominance of the digital duopoly in this area.

News

NEW YORK: ESPN, the sports network, is tapping in-depth research about out-of-home viewing to holistically serve its audience, and in a bid to unlock valuable knowledge for advertisers.

Article

ESPN, the sports broadcaster, has made significant progress in measuring the out-of-home viewing audience for its content.

News

NEW YORK: CNN, the news channel, currently makes an estimated $370m from its digital operations, but it has developed a five-year plan to triple its digital revenues to $1bn by 2022.