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News

LONDON: 77% of Brits see radio as a trusted source of national news, with additional strengths in local news, at a time of declining trust in news media and diminishing resources for local journalism.

Case Study

HT Media used a multichannel strategy to launch a new FM station, Radio Nasha, in Delhi.

Case Study

BBC Asian Network, a UK digital radio station, successfully increased its audience by re-positioning itself as a true representative of its evolving community.

News

NEW YORK: Brands seeking to generate “long clicks” with their digital-audio advertising should consider factors such as storytelling, solo voiceovers and using music, according to research from Pandora, the streaming platform.

Article

Pandora, the digital-audio streaming service, noticed a widespread failing among advertisers when it came to reaching users of its platform, and so conducted several studies aimed at establishing some best practices.

News

LONDON: Radio may be an audio medium but Global is successfully using video to increase both reach and revenue opportunities.

News

MELBOURNE: As debate about diversity in the media and advertising continues in Australia, new research by Mumbrella has revealed that 73.9% of breakfast radio personalities across Australia's five biggest cities are male.

Case Study

This case study describes how the Dutch-speaking Belgian radio station Studio Brussels capitalised on Dave Grohl's broken leg, an injury sustained in Gothenburg, cancelling the rest of the Foo Fighters' upcoming tour dates, including Rock Werchter, Belgium's biggest rock festival.

Case Study

This case study describes how Suno FM, one of seven Hindi radio stations in UAE, partnered with Twitter to stand out from its competition and increase its listenership.

Case Study

This case study explores how Spin 1038, a local radio station in Dublin, created a campaign that embraced the station's changing demographic and engaged media buyers in a creative way.

Case Study

This case study demonstrates how BBC 1Xtra, a digital radio station for 15-24-year olds, particularly from ethnic minorities, has found an audience-led strategy to maximise the potential of existing assets on air, online and with ongoing outreach.

Article

This article discusses advertising in podcasts, where the lines between ad and programme content is sometimes blurred.

Case Study

This case study describes how Turkey's Acik Radio (Open Radio), increased its audience and funding in an atmosphere of escalating restriction.

Article

This event report looks at the marketing opportunities being thrown up by the growth of digital audio services, whether streaming or podcasting.

Article

This report highlights trends in music consumption in the US for the year 2014.

Case Study

This article describes the person-centred research approach adopted by Reprezent, a community radio station in London, which wanted to improve its understanding of the disenfranchised young people it serves.

Case Study

This case study shows how a novel approach to Christmas cards helped Czech Radio, the national broadcaster of the Czech Republic, create the number one branded app during the holiday season.

Case Study

This case study explains how Prisa Radio, a Spanish station, showed its listeners the power of music with a story about Alzheimer's disease.

Case Study

This case study describes a campaign by Music for Life (MfL), a charitable project organised by radio station Studio Brussels, which sought to raise awareness and support for people with dementia in the Flemish area of Belgium.

Case Study

This case study describes how Bell Media rebranded its radio station RockDétente to become 'Rouge FM' and appeal to women aged 35-44 in Quebec, Canada.

Case Study

This case study describes a campaign by BFM 89.9, Malaysia's business radio station, to raise Malaysian citizens' awareness about heart attacks – the country's number one cause of death – in support of World Heart Day 2012.

Case Study

This case describes how Studio Brussels, a Belgian radio station, engaged its audience by using online and social media to pay tribute to Michael Jackson following the singer's death in June 2009.

Article

This paper provides an overview of the global broadcast radio industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Case Study

The Capital FM radio station wanted to promote its 2010 Summertime Ball and attracting new listeners with the related buzz.

Case Study

KCSM-FM had to increase donations to its all-jazz programming. The radio station launched a four-part direct mail campaign that prompted previous donors and other prospects to download a special KCSM playlist from Amazon, which would result in a donation.