Get a demo Do I subscribe? News sign-up

Newspapers

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

146 results found
Sort by

News

SINGAPORE: Native advertising and effective content marketing delivers a much better ad experience to consumer, according to a senior executive at Singapore Press Holdings, the country’s largest print media publisher.

Case Study

English-language newspaper The Hindu used a multimedia strategy to connect with readers in Bangalore, India, to raise brand and social awareness.

Case Study

Shopping site ShopClues used a multichannel approach to change the online shopping habits of customers in Tier 2 and 3 cities in India.

News

LONDON: The Guardian now has 500,000 regular paying supporters, made up of members and subscribers across print and digital, the news brand has announced.

Case Study

Daily newspaper Dainik Jagran became relevant to, and changed perceptions of, small-town youth in India through a film festival.

Case Study

Hindustan Times, the Indian newspaper, continued its mission to educate under-privileged children by focussing on building well-rounded personalities.

Article

Singapore Press Holdings, the country's largest print media publishers, has built an effective native advertising and content marketing operation.

News

SYDNEY: Australia’s biggest news brands are still banking on the drawcard of quality content, despite the growing influence of Google and Facebook on the news industry, according to senior executives at NewsCorp and Fairfax Media.

Article

This article looks at the impact that rapidly advancing technology is having on every player in the Australian and New Zealand media business, from print to TV to digital.

Article

This article outlines the challenges how Fairfax Media and NewsCorp Australia are taking on print advertising revenue declines as Google and Facebook become increasingly influential.

News

LONDON: UK tabloid newspaper The Sun believes that Facebook has redefined the way in which content discovery is accepted and that publishers have little choice but to adapt accordingly.

News

MOUNTAIN VIEW, CA: Google is scrapping its policy of requiring publishers to provide a minimum of three free articles a day via Google Search and Google News before people were asked to pay for content.

Article

News publishers around the world are having to come to terms with novel distribution methods and the demands made by social media and Facebook in particular.

News

MOUNTAIN VIEW, CA: Google is reportedly in contact with three news organizations about using big data and artificial intelligence to improve subscription services and shore up their revenue streams.

News

COLOGNE: The newspaper President Trump frequently derides as “the failing New York Times” is actually doing rather well at a time when, according to CEO Mark Thompson, “the importance of high-quality journalism couldn't be ...

News

LONDON: The Financial Times, the UK’s leading business newspaper, is successfully using its global live events programme as part of a broader strategy to boost its circulation to one million.

News

NEW YORK: The global rise in “fake news” allegations appears to have impelled journalists to improve their reporting so that half (52%) of them now believe traditional media to be the most trusted source of news, a new survey has found.

News

NEW YORK: The New York Times (NYT) has seen its global programmatic direct revenues double over the last three months, compared to the previous three, but the publisher and its clients still face some challenges in overseas markets.

Case Study

This case study explains how The Sun, the British newspaper, successfully introduced charges for a previously free fantasy football platform by using influencers and social media ads.

Case Study

This case study shows how Trinity Mirror, a news publisher, redefined the UK mass media market and positioned itself as a gateway for advertising businesses to engage with it through media placements.

News

HONG KONG: The New York Times (NYT) is opening an office in Hong Kong for its brand marketing content agency, T Brand Studio, to serve new and existing clients in the Asia-Pacific region.

Case Study

This case study explores how the American newspaper, The New York Times challenged the rival, non-traditional media which were eating into its market share through a VR app.

News

MUMBAI: Despite the global slump in print media, the Indian print media industry has grown 4.87% in the decade 2006-2016, according to figures released yesterday.

News

NEW YORK: Two Pulitzer prize-winning newspapers find themselves on different ends of an industry in transition, as declining print advertising revenues threaten bottom lines.

News

SYDNEY/WELLINGTON: A full quarter of Fairfax Media's news staff in Australia – 125 journalists in total – have been made redundant, with cost cuts also looming in New Zealand as declining print sales and advertising revenues continue to ...