Get a demo Do I subscribe? News sign-up

Magazines, periodicals, books

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

121 results found
Sort by

News

SYDNEY: Despite falling circulations, Australian magazine publishers still have quite a lot going for them in terms of readership profiles and purchase influence, but they are failing to persuade agencies of their case, an industry figure has ...

Article

When it comes to content marketing for print publishers, educating salespeople and client relations staff to understand how the medium works is vital to build trust.

Article

Australian magazine publishers are struggling to break through with media agencies in the digital age – but according to industry experts, the future can still be bright if publishers are willing to make some changes.

News

HONG KONG/SYDNEY: The Economist, the UK weekly business magazine, places heavy emphasis on boosting circulation rather than advertising for its revenues, and as it seeks to increase its subscriber base, it now has Australia in its sights.

Article

The Beano, a beloved children's comic with an 80-year heritage is changing with the digital age, uncovering insights from the youngest generation.

Article

This article looks at the impact that rapidly advancing technology is having on every player in the Australian and New Zealand media business, from print to TV to digital.

Case Study

Tim Weaver, an English author, was successfully turned into a brand name by creating a podcast that investigated both sides of a missing person's investigation to coincide with his mystery books.

Case Study

The Economist, the business magazine, optimised its face-to-face subscription sales in the UK by shocking people with PR activities based on the magazine's own articles.

News

CANNES: Advertisers must ensure they are fully aware of their role in encouraging the growth of fake news, according to David Remnick, the Editor of The New Yorker .

Article

This event report provides an insight into the rise of fake news, based on the insights of David Remnick, the Editor of The New Yorker.

Case Study

This case study describes how bookstore chain Jarir used online and print news outlets to reawaken a passion for reading books in Saudi Arabia.

Article

Publishers are struggling to adapt their business models to the demands of the digital age, except when it comes to children, for whom the publishing industry is flourishing.

News

AUSTIN, TX: National Geographic, the media group focused on exploration and science, has built an Instagram fan base topping 77m people with an unconventional approach that sees the brand hand control of its account to 105 photographers.

Article

This event report examines how Dennis Publishing, an independent UK publisher, successfully launched a version of its The Week magazine to appeal to the tween market.

Case Study

This case study shows how news publication The Economist successfully sublimated its global target audience using a careful paid social strategy.

Case Study

This case study explores how 'Mein Kampf - Against Racism', a book recreated to change the message of Hitler's book 'Mein Kampf', launched a national campaign in Germany.

News

SYDNEY: Fairfax Media is in an "innovate or die" situation according to a senior executive, as the company undergoes further restructuring to stay afloat in challenging times for Australian print media.

Case Study

This case study explains how fashion magazine Elle created a memorable experience in its Elle Fashion Preview event in Sao Paulo, Brazil.

Case Study

This case study describes how UK publisher Penguin Random House maximised a small budget to promote its crime author Tim Weaver, by creating a serial podcast called MISSING.

News

HOLLYWOOD, FL: Marketers and publishers must double down on their efforts to support high-quality content in the face of "fake news" and "clickbait", a leading executive from Condé Nast has argued.

Opinion

According to Luther Van Dross and Janet Jackson, the best things in life are free. There's a lot of evidence out there to support this.

Case Study

This case study describes how The Economist, a weekly news magazine, increased subscriptions among millennials in EMEA, Latin and North America through targeted social media.

Research Paper

This paper describes a UK research project by Egmont Publishing to explore whether time-poor parents still read to their children and, if so, whether they use a digital device or a print book, and the emotional drivers around this activity.

Case Study

This case study shows how The Economist, an international news publication, used a targeted campaign to increase its reader base and sales.

Case Study

This case study explains the Economist Magazine's effort to onboard younger subscribers, by prompting unseen targets to click, read, and join the prospect pool through provocative messaging.