Get a demo Do I subscribe? News sign-up

Ad lengths & formats

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

76 results found
Sort by

Article

This article provides marketers with information and guidance about determining the optimal TV ad length.

News

NEW YORK: YouTube and Facebook have been trying out six-second ads for some time, but now the Fox TV network is poised to launch its first use of the format during National Football League (NFL) games this autumn.

News

NEW YORK: In the cluttered media world of the average consumer it can be difficult to achieve cut through, leading to a school of thought, across both traditional and digital media, that ‘less is more’ – for consumers and ...

News

CANNES/NEW YORK: L'Oréal, the beauty group, has seen success with six-second video ads and believes it may even be able to communicate effective marketing messages in around half that time.

Article

This event report addresses how L'Oréal, the beauty group, has begun experimenting with short-form video ads lasting six seconds or less.

Research Paper

This paper reports on research by AOL in the United States that investigates the most effective ad formats for shifting key brand metrics, the impact of different devices on ad format effectiveness and consumers' expectations of ads on their mobile devices.

Research Paper

The purpose of the current study was to analyze both the relationship between spot length and unaided recall in a real-world environment and the direct effect on recall of other advertising break-planning variables.

Article

This article provides marketers with information and guidance about scheduling TV ads.

Article

The article provides practical tips from Facebook on how brands can building effective, engaging advertising content on mobile platforms in South East Asia.

Article

This article provides ten steps to creating responsive mobile communications, which is imperative for brands as consumers spend so much time on mobile.

Article

This event report looks at the ever-evolving strategy of Snapchat, the four-year-old photo-sharing app, that is a hit with younger consumers.

Article

This article explores Super Bowl advertising, explaining how it has changed over the last decade and describing how big brands have used their ad-spots effectively.

Article

This article explores optical TV ad length, arguing that different lengths are best for different brand purposes and types of communication - and a combination of lengths, when done well, can be best of all.

Research Paper

This paper outlines research from Comedy Central, the TV channel, on the impact of comedy on engagement and what effect humorous TV programming has on the ads that follow it.

Article

This case study shows how Fox Sports, the US TV channel, used biometric testing to evaluate the effectiveness of a new 'double box' ad format.

Article

This article sets out the digital trend of using motion-sensor and voice-recognition technologies to control products.

Research Paper

This paper presents research on the efficacy of the 'double box', a new TV advertising format which allows Fox Sports viewers in the US to continue watching a smaller, silent presentation of live action sports during commercial breaks.

Article

This event report discusses how Super Bowl advertising has changed over the last 30 years. As digital marketing has increasingly come to influence the desire of brands to "go viral", so Super Bowl ads are increasingly designed to prompt sharing among internet users.

Research Paper

The branded pause advertisement is a recently developed online television-advertising format that displays a full-screen still-image banner ad whenever a viewer pauses a streaming-video program.

Research Paper

This paper examines how marketers can make the best use of digital media in China with a comparison between traditional television and online video advertising.

Research Paper

This study by AOL, the US internet service provider, investigates how to optimize online video, examining the difference in consumer perceptions between long and short form videos.

Research Paper

The loss of effectiveness of television advertising centred on advertising spots has caused the development, and subsequent consolidation, of new forms of advertising within this medium.

Research Paper

This study explores how message delivery may differ for television commercials that appear in various pod positions.

Research Paper

Building on previous research on the processing of newspaper ads, this comprehensive field study, with 26,556 newspaper readers and 290 unique advertisements, investigated the combined effects of position in the newspaper, ad characteristics and reader characteristics.

Article

Marketers are constantly on the search for advertising formats that deliver maximum effectiveness for minimal expense.