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Article

This article looks at the multitude of cyber threats faced by brands in today’s online environment, making it a challenging problem to develop an online brand protection strategy.

Article

This short article lists the books that influenced Steve Stokes, CSO at DUKE.

Article

This article details the headline findings from research conducted by the CMO Council, the executive network, into how well brands are responding to consumer needs in the online and offline worlds.

Research Paper

This study distinguishes two features of a firm’s knowledge base - breadth and depth - and elucidates their interplay in determining new product performance.

News

NEW YORK: Half of US millennials welcome CEO activism – as long as they agree with the opinions being expressed – and say this positively affects their purchase decisions, a new report says.

News

CAMBRIDGE, MA: Chief marketing officers tend not to last very long in their roles and one reason they have the highest turnover of any boardroom position is that their job is often badly designed, two academics have argued.

Article

This article examines how marketers should respond to the ongoing trend in B2B organisations by which buying is becoming more complex and buying journeys more digital, while marketing silos are coming down.

Article

This short article looks at Danah Zohar's 'The Quantum Leader', a book that offers a powerful new model for business thinking and practice where leaders can adapt to chaos and thrive on uncertainty.

Article

This short article lists the books that influenced Antony Mayfield, partner and CEO at Brilliant Noise.

Article

This article looks at the importance of data for CMOs in a digital age and provides some best practice advice in order to maximise effectiveness.

News

LONDON: Account-based marketing (ABM) is experiencing a surge in popularity among B2B marketers, but an industry figure warns that, without a clear strategy, the promised benefits are unlikely to materialise.

Article

This article provides a best practice guide to developing an account-based marketing (ABM) strategy, which treats individual accounts as markets and focuses business-to-business marketing on specific organizations.

Article

This article examines the human side of marketing and how humanising CMOs and marketers can drive better leadership.

Article

This article examines why it is difficult for brands to become customer led and how they can start to make the transition.

Article

This article features interviews with the shortlisted candidates for the Marketing Leader of the Year 2017 award, from brands such as Nationwide, M&S, Just Eat and more.

Article

This article offers advice to marketers on how they can successfully negotiate pitching to the board of their company.

News

SAN FRANCISCO: Marketers increasingly expect that voice search and AI will be the next big things, but few are actively preparing for them, a new survey has found.

Article

This event report provides an insight into the best practices pursued by creative companies, based on research from McKinsey, the management consultancy.

News

LONDON: A rapidly evolving media ecosystem has now reached "peak complexity" and CMOs' priorities have shifted accordingly, with control over customer strategy and data, organisational integration, and brand safety the focus for 2020, according to ...

News

GLOBAL: Delivering on customer experience is one of the top priorities for US and UK chief executives, a new survey reveals, but a third report confusion over who 'owns' the customer.

Article

This short article looks at Robert Cialdini's 'Pre-Suasion', a book that draws heavily upon the author's extensive experience to explain the technique a person should implement to become a master persuader.

Article

This short article lists the books that influenced Jim Prior, CEO at The Partners.

Article

This article argues that proximity to clients, an external perspective and an enthusiastic, skilled team are key to a strong in-house agency which remains an important and growing part of the industry mix.

News

SINGAPORE: Asia-Pacific today accounts for most of the growth of the global economy, yet surprisingly few C-suite marketers in the region feel completely confident about their ability to remain competitive in the near future.

Article

This short article looks at Ed Catmull and Amy Wallace's 'Creativity, Inc.', which is a book about creativity in business and leadership, co-written by the co-founder of Pixar.