Get a demo Do I subscribe? News sign-up

Marketing & brand management

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

2,062 results found
Sort by

News

NEW YORK: Marketers are typically given a secondary role when otherwise consumer-centric firms suffer data breaches, meaning the response to such crises often does further harm to brand reputation, a new paper in the Journal of Advertising Research ...

Article

The article explores how local retail giants in Thailand, India and Vietnam are adapting for market-specific shopping culture and a digital future.

Article

This event report outlines how Verizon, the telecoms group, is seeking to enhance its media strategy.

Article

This report provides evidence of how advertising - with an estimated global spend of $542 billion in 2016 - plays a crucial role in driving national economies and generating growth.

News

CHICAGO: After video footage of a United Airlines passenger being forcibly removed from an overbooked flight was posted online, the actions of the airline's chief executive officer in backing his staff and describing the passenger as "disruptive ...

News

SAN FRANCISCO: Unlike Facebook, Twitter has found it hard to develop a large user base in emerging markets, so the messaging network is hoping that its launch of a new slimmed down and data-optimised version will remedy the situation.

Article

This article covers how Anheuser-Busch InBev (AB InBev), the beverage company, has adopted an innovation culture, including experiential marketing and establishing an in-house innovation lab.

Article

This short article lists the books that influenced Richard Temple, board director at John Ayling & Associates.

Article

This report explores how BMW is tackling the three major business obstacles of autonomous driving, connectivity and electrification.

Opinion

"I wish I could be with you today, in the flesh as they say, but I'm in India. Ever been in India? Very hot.

Article

This article explains how brands can tie digital measurement to direct business outcomes using a 'start-up' growth philosophy.

News

ATLANTA: Beverages giant Coca-Cola is restructuring its senior marketing team in a move that will see the departure of Global CMO Marcos de Quinto, who has been responsible for the company's "One Brand" strategy.

Article

This event report outlines how DDB North America, the agency network, is seeking to adapt in a new marketing era.

Article

The article explores the astonishing rise of homegrown Indian FMCG giant, Patanjali Ayurved, and how the company is building an alternative, natural brand to multinational competitors - and winning.

Research Paper

This Speaker’s Box article looks at the role of marketing in cybersecurity, particularly in regards to preparing for and managing the consequences of data breaches.

Research Paper

This paper examines how dashboard applications might be transformed in order to maintain interest and user attention.

Article

In this article, the authors argue that due to the rate of environmental change in business, companies will have to adapt more rapidly than they have in the past.

Article

This article highlights the lessons that can be learned in longevity from the Whitechapel Bell Foundry, London's oldest manufacturing company.

Article

This article offers ten steps on negotiating to increase peace and harmony at work.

Article

This article examines the rise of artificial intelligence usage in marketing and how it will impact the industry going forward.

Article

This article explores the rise of the "Independent Republic of the Supply Chain", a demographic of people that constitutes a mobile workforce not tied to any single country.

Article

This article warns against marketers becoming trapped in their own advertising "bubble", where they don't listen to opinion or consensus outside their own groups.

Article

This article provides advice from leading CEOs on how to reach the top of the corporate ladder from a marketing background.

Article

In this article, the author encourages marketing leaders to talk about their failures so that everyone can learn from past mistakes.

Article

In this article, the author highlights the opportunities for international brands looking to invest in the Russian market.