Get a demo Do I subscribe? News sign-up

Luxury brands

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

393 results found
Sort by

Case Study

Mercedes-Benz, a car brand, created one campaign to showcase five cars (The A-Class, B-Class, GLA, CLA and CLA Shooting Brake) by producing a film that successfully encompassed all of the cars into the storyline.

News

HONG KONG/NEW YORK: Western luxury and fashion brands seeking to extend their reach in China must make their presence felt on Chinese social media platforms if they are to find success, according to a specialist industry insights firm.

News

BEIJING: JD.com, the Chinese e-commerce group and a major rival to Alibaba, has launched a standalone online luxury platform that aims to help global brands to cater for China’s vast demand for luxury personal goods.

Case Study

Honda, a car brand, launched the Honda 'NSX' Supercar by creating 1600 films for each and every owner in the US.

News

NEW DELHI: Mercedes Benz, the German luxury car maker, has recorded its best ever sales in India for the first nine months of 2017 after selling 11,869 units, representing 19.6% growth on the same period last year.

Opinion

Anvar Alikhan charts the rise of Indian leather goods brand Hidesign and uncovers the secrets of its success.

Article

This article looks at how to secure customer loyalty by appreciating them as individuals and communicating with them with relevance.

News

COLOGNE: Shiseido, the 140 year-old Japanese cosmetics business, is using innovation and technology to drive gradual transformation across all of its 26 brands to prepare them for the future.

Article

Shiseido is using innovation and technology to drive gradual transformation across all of its 26 brands to prepare them for the future.

Case Study

This case study describes how Japanese prestige skincare brand SK-II allied itself to unmarried women to build an emotional multichannel campaign to raise awareness and boost sales in China.

News

BANGKOK: Jim Thompson, one of the largest luxury brands in Thailand by revenue, intends to expand into Europe and other top retail destinations before making a move into the Chinese market, the company’s chief executive has revealed.

News

SHANGHAI: China’s most affluent young women are snapping up luxury sports cars as a symbol of their newfound wealth and status within Chinese society, according to new data.

Article

This article covers the specific linguistics of successful luxury brand names and offers a scientific framework for what makes a brand name portray luxury to consumers with ‘sound symbolism’.

News

SHANGHAI: Luxury brands have long been wary of China’s e-commerce platforms – which are rife with fake goods – but with Chinese e-retailing now worth US$751bn annually, they can no longer afford to look away.

News

CANNES: Tommy Hilfiger, the fashion brand, has seen major benefits from implementing a new approach that makes its clothes available to buy the moment they are first shown on the catwalk.

News

GLOBAL: Sephora, the LMVH-owned beauty retail brand, has launched a new platform, the Beauty Insider Community, which sits within its ecommerce site to encourage fans to talk about new product releases, trends, and deals.

Article

This event report covers how Tommy Hilfiger, the fashion brand, has adopted a real-time ethos in building its brand and business.

News

TOKYO: Despite the luxury sector’s traditional reluctance to embrace direct-to-customer ecommerce solutions for sales, two mature luxury markets have shown a particular divergence as just 73% of brands in Japan have adopted, compared to 90% ...

News

NEW YORK: Luxury menswear has traditionally lagged behind womenswear, but that is already beginning to change as social media platforms encourage men to try out luxury clothing in new and innovate ways, industry experts have said.

Research Paper

This paper investigates how different phonetic structures used in brand names affect their luxurious appeal.

Case Study

This case study shows how Audi, the car manufacturer, increased brand awareness and sales in the UK by using a three-phased campaign focused on its cars' engineering beyond speed.

Case Study

This case study shows how Signature, a whisky brand, tapped into millennials' aspirations in order to increase brand equity in India.

Case Study

This case study describes how Indian luggage brand American Tourister launched its line of commuter backpacks with an online campaign across social media.

Article

This article provides marketers with information and guidance about luxury brand advertising.

News

AUSTIN, TX: Diageo, the alcoholic drinks company, is responding to shifts in consumer perceptions of luxury by connecting various brands with compelling experiences.