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Article

This Company Profile from Euromonitor provides key details and analysis of Hasbro Inc. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the leisure market.

Article

This Company Profile from Euromonitor provides key details and analysis of Mattel Inc, the owner of brands such as Barbie, Polly Pocket and Fisher-Price.

Case Study

Barbie, the toy brand, increased sales in Asia by demonstrating the transformative power of imaginative play on children in a digital video and social media campaign.

Case Study

LEGO, the toy company, increased sales in emerging Asia by showing the importance of creativity through events and a social media campaign.

Case Study

US toy manufacturer Radio Flyer raised awareness of its 100th birthday by opening a pop-up travel agency for kids.

Case Study

LEGO, a children's toy brand, introduced the 'Rebuild Your Memories' campaign during Singapore's 50th birthday celebration, which both showed parents the pressures they were putting on their children and increased LEGO's sales.

Case Study

Barbie, a children's doll brand, reversed years of global sales' decline by using a multiplatform campaign paired with a new product launch.

Article

This Company Profile from Euromonitor provides key details and analysis of LEGO Group. Included is a strategic evaluation with key facts about the Danish company, competitive positioning against comparative brands, and assessment of its position in the leisure market.

Case Study

VTech, a technology brand, launched the Go! Go! Smart Friends princess line in the US by partnering with AdColony, a mobile ad platform, to create an interactive video ad.

News

BILLUND: LEGO, the Danish toymaker, is streamlining its management structure as it seeks to improve its ability to implement marketing strategies and react to new trends.

News

CANNES: Giving Barbie a video blog on YouTube has paid major dividends for Mattel, the iconic doll’s parent company, in terms of both consumer connectivity and sales growth.

Article

This event report addresses how Mattel, the toy manufacturer, is building a diverse content platform to bring its Barbie brand to life.

Case Study

This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks.

Case Study

This case study shows how Lego, the children's toy, successfully reversed declining brand metrics globally by inviting children to showcase their imagination in building their own Kronkiwongi.

News

AUSTIN, TX: Hasbro, the toy manufacturer, believes livestreaming can help its brands achieve new forms of consumer engagement – but only if it is underpinned by sound fundamentals based around quality and relevance.

Article

This event report outlines how Hasbro, the toy manufacturer, has used livestreaming to engage consumers.

News

HANGZHOU: US toymaker Mattel is expanding its partnership with Alibaba, the Chinese e-commerce giant, to develop new toys specifically for the growing market in China.

News

SAN FRANCISCO: Toy owner Mattel has shaken off the "blonde bimbo" image its Barbie doll had acquired by going back to the product's origins and purpose to appeal to millennial mothers, a top executive told Warc in an exclusive interview .

Case Study

This case study examines how Lego, a Danish toy manufacturer, boosted its Christmas sales by making an emotional connection with Australian families.

Case Study

This case study describes how toy manufacturer Hasbro turned a viral phenomenon featuring its Star Wars Chewbacca mask into a 360º communication on TV and social networks in Spain.

Case Study

This case study explains how Lego, the toy company, built an emotional connection with Australian families in a Christmas campaign which increased sales.

Case Study

This case study discusses a campaign for arts and crafts toy Play Doh in Russia, which used product placement and online video to reach into a new category.

Case Study

This case study shows how Hasbro, a toy and games manufacturer, increased its board game sales in Russia by creating a TV program that showcased its portfolio of products.

Case Study

This case study describes how toy manufacturer Hasbro, turned a viral phenomenon featuring its Star Wars Chewbacca mask, into a 360º communication on TV and social networks in Spain.

Case Study

This case study describes how Lego, a Danish toymaker, promoted its products in Singapore by challenging the attitudes of local people to the brand.