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Case Study

Creature of London, an advertising agency, transformed its brand from a creative agency to a creative company with 'Alice's Adventures Underground', in the UK.

Case Study

This case study looks at how Festival Republic, a festival company, used mini-games and music to drive traffic to the ticketing site and excite 16-25 year olds in the UK.

Case Study

This case study shows how the Bergen International Festival (FiB), a Norwegian music and theatre festival, reengaged with its audience by rebranding itself.

Case Study

This case study explains how Teatreneu, a comedy theatre in Barcelona, Spain, introduced a 'pay per laugh' system to increase revenue.

Case Study

This case study describes how the Jaipur Literature Festival used online and social channels to bring the Indian festival to a digital audience.

News

BEIJING/NEW YORK: Chinese fans are taking to crowdsourcing to raise funds to buy outdoor media in support of their favourite celebrities, with New York's Times Square being a popular location choice.

News

LOS ANGELES/STOCKHOLM: Spotify, the loss-making music streaming service, has signed a long-term licensing deal with Universal Music Group (UMG), which will put some new albums behind a temporary paywall.

News

WASHINGTON DC: For the first time ever, streaming music platforms generated the majority (51%) of the US music industry's revenues in 2016, boosting overall music sales by 11.4% to $7.7bn, a new report has revealed.

Case Study

This case study describes how Latin American boyband CNCO used geo-location technology for a mobile campaign in Latin America, Spain and the US, to build excitement and social media buzz around the release of its debut album.

News

LONDON: The music industry in the UK is booming, fuelled by a huge rise in streaming services and a strong revival in vinyl sales, the latest industry figures have shown.

Case Study

This case study describes how the GRAMMYs, one of the most prestigious music awards in the world, reasserted its leadership by giving an iconic music brand a fresh spin.

Case Study

This case study describes how Yonder Music, a streaming provider, interrupted media to promote its uninterrupted streaming service.

Article

This event report outlines how Third Man Records, a music label/retailer founded by Jack White of The White Stripes, has carved out a distinct niche in the growing vinyl market.

Case Study

This case study describes how Ural Music Night, a new music festival in Ekaterinberg, Russia, created an app using old Soviet technology to speak to each of the different festival audiences.

Article

This event report examines the ways in which brands can leverage live experiences and looks at ways to address the scarcity of live events.

Case Study

This case study shows how Epiphone, the American guitar brand, launched a new signature Gibson Les Paul in Germany with a Shazam challenge to engage guitar players.

Article

This event report outlines how Steinway & Sons, the piano brand, utilised market research to re-energise its brand and build a new marketing manifesto.

Case Study

This case study describes the Vancouver Opera's campaign that doubled ticket sales with a new, relevant opera, Stickboy.

Research Paper

This paper examines the world of fandom, its evolution, drivers and future direction, using Twitter as the baseline platform and outlining a social media usage strategy that can serve the music industry.

Case Study

This case study describes how Rock in Rio, a rock festival with 30 years of history, launched in Las Vegas with a multi-pronged campaign across Twitter and Instagram to create awareness and to drive incremental ticket sales.

Article

This event report addresses how Sony Music Latin, the record label, is adapting to the ongoing digital disruption facing the music industry.

Case Study

This case study reveals how Little Apple, a media entertainment brand, used a viral campaign to generate brand awareness across South East Asia.

Case Study

This case study describes how 20th Century Fox overcame the difficulties of releasing the film The Book Thief in Australia under trying conditions.

Case Study

This case study describes how Spanish comedy theatre Teatreneu created a novel way for audiences to pay for performances.

Article

This report highlights trends in music consumption in the US for the year 2014.