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News

BEIJING/NEW YORK: Chinese fans are taking to crowdsourcing to raise funds to buy outdoor media in support of their favourite celebrities, with New York's Times Square being a popular location choice.

News

SYDNEY: The advent of both temporary and permanent in-stadium digital signage is opening up new opportunities for advertisers, with agencies yet to establish the best way of using them without unnecessary distraction.

News

AUSTIN, TX: Hasbro, the toy manufacturer, believes livestreaming can help its brands achieve new forms of consumer engagement – but only if it is underpinned by sound fundamentals based around quality and relevance.

Article

This event report outlines how Hasbro, the toy manufacturer, has used livestreaming to engage consumers.

Article

This article describes how Copa90, the football website, is preparing for the new media landscape that waits for the 2018 World Cup Finals in Russia.

News

LOS ANGELES/STOCKHOLM: Spotify, the loss-making music streaming service, has signed a long-term licensing deal with Universal Music Group (UMG), which will put some new albums behind a temporary paywall.

News

MUMBAI: With the first ball in IPL 10 soon to be bowled, broadcaster Sony Pictures Network (SPN) has sold all its advertising spots and reached its target of generating Rs 1,300 crore in advertising revenue.

News

WASHINGTON DC: For the first time ever, streaming music platforms generated the majority (51%) of the US music industry's revenues in 2016, boosting overall music sales by 11.4% to $7.7bn, a new report has revealed.

Case Study

This case study describes how Latin American boyband CNCO used geo-location technology for a mobile campaign in Latin America, Spain and the US, to build excitement and social media buzz around the release of its debut album.

News

CANBERRA: Australia's federal government may slash ads for online gambling sites during live sports, according to media reports, with sports betting making up one in every six ads during live AFL matches last year.

Article

This event report looks at how MGM Resorts International shifted its online marketing towards video to increase its reach on Facebook and other social media.

News

MUMBAI: Insurgent Chinese brands have taken over every major sponsorship opportunity in Indian cricket as they seek to grow brand awareness in the country.

News

LONDON: BT Sport has retained exclusive rights to broadcast all UEFA Champions League and UEFA Europa League football matches until the end of the 2020-21 season.

Article

This event report describes how Adidas, the sportswear manufacturer, utilised influencer marketing and dark social to boost engagement internationally through its Tango Squads.

News

SHANGHAI: Manchester United has replaced Bayern Munich as the most popular football team online in China, according to a new report that each year assesses how European clubs fare in the lucrative Chinese market.

Case Study

This case study details how Lotto 6/49, a national Canadian lottery game, increased sales among millennial Quebecers by making them realise life is full of lucky moments.

News

HANGZHOU: US toymaker Mattel is expanding its partnership with Alibaba, the Chinese e-commerce giant, to develop new toys specifically for the growing market in China.

News

MUMBAI: The Indian Premier League commands 74% of ad spend directed at sports leagues in India, according to a senior sports marketing executive.

Article

This Company Profile from Euromonitor provides key details and analysis of Hasbro Inc. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the leisure market.

Article

This Company Profile from Euromonitor provides key details and analysis of Mattel Inc, the owner of brands such as Barbie, Polly Pocket and Fisher-Price.

Article

This article explores the opportunities for brands in Indian sport, including the Indian Premier League (IPL).

News

LONDON: As the annual Six Nations rugby tournament prepares to kick off on Saturday, marketers have a unique opportunity to reach a wealthy demographic if they set about it in the right way.

Article

This paper explores the current thinking and reading on Super Bowl advertising, an event for which the advertising has become as important as the sport, but the way in which people watch is changing - brands must be ready.

News

LONDON: The National Football League (NFL) has hosted regular season games in London since 2007, but now the organisation wants to ramp up its presence in the British capital by creating a sustainable fanbase.

Article

This case study discusses how the Dalí Museum in the United States sought to raise national awareness of the museum and encourage traffic to an exhibition with a 360-degree virtual reality experience that places viewers inside the mind of the surrealist Salvador Dalí.