Get a demo Do I subscribe? News sign-up

Leisure & entertainment

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

590 results found
Sort by

News

MUMBAI: It has emerged that brands who used social media in their marketing campaigns during this year's Indian Premier League (IPL) got the most out of their sponsorship.

News

NEW YORK: Facebook, Twitter and Snap are reported to be trying to buy the online rights to video highlights from the 2018 FIFA World Cup tournament.

Case Study

This case study shows how the Art Institute of Chicago (AIC), a museum in the US, successfully launched its new exhibition and increased brand awareness by inviting people to step into a life-size replica of a painting.

Case Study

This case study shows how the Bergen International Festival (FiB), a Norwegian music and theatre festival, reengaged with its audience by rebranding itself.

Case Study

This case study explains how American football league the NFL connected with casual audiences by talking about family in TV, PR, social media and native content executions of its Super Bowl ad.

Case Study

This case study explains how Rio 2016, the Olympic and Paralympic Games organisers, changed attitudes around disability and generated interest in the Paralympics among Brazilians with a series of videos published on social media.

Case Study

This case study explains how the Salvador Dalí Museum, located in Florida, US, created an interactive exhibition to attract millennial and out-of-state visitors, and promoted the exhibition with a social media video.

Case Study

This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks.

Case Study

This case study shows how Lego, the children's toy, successfully reversed declining brand metrics globally by inviting children to showcase their imagination in building their own Kronkiwongi.

Case Study

This case study shows how the Spanish Christmas Lottery, a holiday lottery ticket, successfully increased its sales in Spain by developing a social media campaign where users could follow the everyday lives of its campaign ad's fictional characters.

Case Study

This case study explains how Teatreneu, a comedy theatre in Barcelona, Spain, introduced a 'pay per laugh' system to increase revenue.

Case Study

This case study shows how Fitness First, a health club brand, used data segmentation to identify its core UK audience and provide a more tailored service.

News

GLOBAL: Formula One, the global motor racing brand built on TV coverage, intends to develop its own, paid OTT offering while making future TV deals shorter.

Case Study

This case study describes how the Jaipur Literature Festival used online and social channels to bring the Indian festival to a digital audience.

Case Study

This case study shows how Premier Futsal, India's first professional futsal league, took the country's love for competition shows and turned it into a successful strategy to raise brand awareness and find new players.

Case Study

This case study shows how AFF Suzuki Cup, a biennale regional football tournament in the South East Asia region, successfully expanded its engagement with football fans through social media.

News

GLOBAL: In 2016, six billion hours of eSports were consumed - much of that in China - in a 19% year on year increase, but the slow pace of adspend suggests backers will have to play the long game, a new report shows.

News

GUANGZHOU: China's sports boom embraces everything from running to tennis, with entrepreneurs both large and small, local and foreign exploring ways to cash in.

Article

The event report outlines how the Arizona Diamondbacks baseball team pursues a nuanced segmentation strategy.

News

LONDON: Pirated sports content risks becoming the norm among young Britons, a new report has warned after finding that more than half (54%) of 18- to 24-year-olds have admitted to watching illegal streams of live events.

News

BEIJING/NEW YORK: Chinese fans are taking to crowdsourcing to raise funds to buy outdoor media in support of their favourite celebrities, with New York's Times Square being a popular location choice.

News

SYDNEY: The advent of both temporary and permanent in-stadium digital signage is opening up new opportunities for advertisers, with agencies yet to establish the best way of using them without unnecessary distraction.

News

AUSTIN, TX: Hasbro, the toy manufacturer, believes livestreaming can help its brands achieve new forms of consumer engagement – but only if it is underpinned by sound fundamentals based around quality and relevance.

Article

This event report outlines how Hasbro, the toy manufacturer, has used livestreaming to engage consumers.

Article

This article describes how Copa90, the football website, is preparing for the new media landscape that waits for the 2018 World Cup Finals in Russia.