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Case Study

Unilever's deodorant brand Axe Target achieved its marketing goals through innovation on radio combined with the use of mobile.

Case Study

Distilled beverages producer Pernod Ricard Argentina used Facebook and mobile technologies to build awareness for Oddka, a new vodka brand.

Case Study

Deodorant brand Rexona in Argentina worked with Google to adapt the search engineÕs existing technology to its needs.

Case Study

Vodka brand Absolut used tailored audiences, geo-location and interest data in real time to launch and promote Absolut Buenos Aires, a new limited edition bottle.

Case Study

Deodorant brand Dove increased its market share in Argentina with the help of second-party data, mobile technology and personalised ads.
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Case Study

Argentinian bank Supervielle used social, display media, video and mobile to grow its customer base.

Case Study

This case study shows how the Movimiento Ayuda Cancer de Mama (MACMA), an NGO for the prevention of breast cancer, successfully engaged Argentinian women with breast self-examination by borrowing men's boobs in order to circumvent social media's tight restrictions of women's breasts depictions.

Case Study

This case study details how Netflix, a video streaming service, used an unusual political situation and Twitter to market its House of Cards political drama in Argentina.

News

BUENOS AIRES: Nine out of ten people connected to the internet in Latin America have a smartphone, according to a new report tracking trends in digital consumption and mobile apps usage in the region.

Case Study

This case study describes how Danone's Serenito, a popular dessert product in Argentina, generated close bonds with its clients and increased sales through the use of augmented reality.

Case Study

This case study relates a campaign from the Movimiento Ayuda Cancer de Mama (MACMA) that circumvented restrictions on female nudity to demonstrate breast cancer self-examination basics to a huge online audience.

Case Study

This case study describes how Oreo, a sandwich cookie from the United States, orchestrated a global integrated marketing campaign with regional variations, drove record-breaking cookie sales and built equity for the brand.

Case Study

This case study describes how Coca-Cola used an innovative product redesign to drive user-generated content relating to the brand.

Research Paper

This paper describes the execution and results of a digital qualitative study focused on better understanding the emerging middle class in Latin America.

Article

This article explains how international brands can engage consumers in Argentina.

Case Study

This case study describes how Unilever launched a new limited edition AXE bodyspray in Argentina and Mexico.

Research Paper

This paper explains how the Argentinian government set a new direction for YPF, the hydrocarbon company, when it was nationalised.

Research Paper

This paper details research into the online habits of millennials in Argentina, Colombia and Mexico, with a particular focus on Facebook use.

Case Study

This case study describes how the Argentine Ad Council (Consejo Publicitario Argentino - CPA) created the first national campaign in Argentina to address the problem of bullying, and placed the issue on the national agenda.

Case Study

This case study describes how AXE, the male grooming brand, launched a Limited Edition variant in Latin America to outperform the deodorant category.

Case Study

This case study outlines an Argentinian campaign for Huggies, Kimberly-Clark's diaper brand, that sought to engage prospective parents via a device that enabled fathers to feel the kicks of his unborn baby.

Case Study

This case study outlines a road-safety campaign by LaVoz del Interior, a local newspaper in Argentina, which used crashed cars as road signs to reduce bad news (i.e.

Research Paper

This paper describes research which sought to understand how consumers in Latin America, and particularly Argentina, 'multi-screen' across different devices, and what this means for the path to purchase.

Case Study

This case study explains how Coca-Cola, the beverage company, created a social sharing campaign in Latin America to increase brand love, and how the relationship between research and creative was key to this.

Case Study

This case study describes a campaign by La Voz del Interior, a newspaper published in Argentina, which used innovative outdoor ads to highlight road safety.