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Article

Cloud-connected cars are already here and, increasingly, they will be regarded as another digital touch point that marketers can tap into.

Opinion

The annual dmexco trade fair and conference in Cologne brings together a range of participants in digital marketing and here a number of those operating in ad tech give their views on the trends they saw emerging in the 2017 event.

News

BOSTON: Car manufacturers may need to rethink their approach to in-car connectivity as new research shows consumers are frustrated with existing touchscreen and voice-based in-car systems which are lagging behind mobile devices.

Article

This event report addresses how Under Armour, the sporting goods group, is seeking to “pivot” and become a technology company.

Article

This report discusses the findings of a recent research project carried out in conjunction with Moore Stephens, that took the form of an online survey of more than 500 brands and agencies based in the UK and North America.

News

LONDON/NEW YORK: Marketers are spending heavily on marketing technology – more than $34bn this year in the US and UK alone – but half of them feel they still don’t have all the tools they need, new research by WARC has found.

News

NEW YORK: Tech giants Apple and Amazon, each with voice assistants and standalone products that use them, are growing their engineering teams working on their Siri and Alexa products, respectively, as voice technology moves towards the mainstream, ...

Article

This article provides guidance and reading on the subject of real-time marketing; closely aligned with technologies like programmatic, its implications travel across the marketing ecosystem.

News

HONG KONG: Banking is waking up to, and publicly acknowledging, the threat posed by agile fintech companies, as China’s tech giants gain more ground in traditional industries.

News

SEOUL: As the debate over whether automation will lead to a wholesale loss of jobs for humans, the Moon Jae-in administration has proposed a reduction in financial incentives for companies adopting robots.

News

SAN FRANCISCO: Facebook is reportedly working on developing a video chat device for the home that would be the first major product to emerge from its hardware research lab, Building 8.

News

GLOBAL: Volvo is to become the first major automaker in the world to phase out the combustion engine and launch models powered only by electric or hybrid motors.

Article

This article looks at the growth of the Israeli start-ups, particularly in the automotive industry, and why the company is punching above its weight in innovation.

Article

This article looks at what won't change in the near future and how these constants should influence a company's marketing strategy.

News

SAN FRANCISCO: Marketers increasingly expect that voice search and AI will be the next big things, but few are actively preparing for them, a new survey has found.

News

DETROIT: Consumers in five key auto markets welcome the prospect of advanced technology in their next vehicle, but there is a limit as to how much they are willing to pay, a new survey has found.

News

SANTA CLARA, CA: Driverless cars and smart city technologies will enable a new "Passenger Economy" to evolve, which is expected to be worth $7tr by 2050.

Article

This event report examines how Visa, a financial services company, has taken advantage of technological advances and changes in shopping behaviours to affect payments.

Article

This article examines the rise of the iPhone, its competitive market set, and the future for mobiles in the month of the tenth anniversary of the launch of the iPhone, which proved a game-changing invention.

Article

This article explores how brands can keep up with the rise of machines and achieve the best user experience through a combination of TV and social media.

News

GLOBAL: Last week saw the launch of the 2017 WARC Media Awards and now WARC's Media Casebook has been published to provide analysis about last year's winners, along with tips and advice for those thinking of entering this year's competition.

Article

This report explores the effective use of media through insights from the winners of the 2016 WARC Media Awards and analysis from the 40-strong judging panel.

News

SHANGHAI: Baidu, the Chinese internet giant, is to make its autonomous driving technology open source in a bid to create market dominance in the manner of Google's Android, a development which may accelerate the advent of driverless vehicles.

Article

This event report outlines how Carnival Corporation, the cruise-line group, is delivering personalized experiences to guests using wearable tech and smart software.

Article

This event report covers how Domino’s, the pizza chain, is leveraging new digital technologies to connect with consumers and drive sales.