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News

LONDON: Technology is changing the health landscape in new and unexpected ways and marketers are going to have to rethink how they approach this area to achieve the best possible results for both themselves and consumers.

Article

Summarises knowledge and offers guidance and reading on the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.

Opinion

CES 2018 didn’t disappoint, but it didn’t necessarily amaze, save for a few standouts like “The Wall” – the new modular TV, with MicroLED technology, from Samsung.

Article

TD Ameritrade, the financial-services provider, is pursuing incremental innovation that is intended to help it engage younger consumers.

Article

CES 2018 delivered numerous new technologies of potential interest to marketers, but several core themes emerged that may be the priority for brands seeking to understand the changing digital ecosystem.
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Just 43 days left to enter the WARC Prize for MENA Strategy

Article

Covers the current thinking and reading on the subject of artificial intelligence, a significant step for any industry that manipulates large quantities of data and has to make quick decisions based on those findings; in marketing the implications of AI are far-reaching.

Article

Technological change is occurring at a rapid rate, and events like CES provide a window for brands to understand which new offerings are of vital importance, and those that are of relatively limited appeal.

News

SAN FRANCISCO: Volkswagen and Hyundai are separately teaming up with an autonomous vehicle tech start-up based in Silicon Valley with the aim of launching self-driving cars by 2021.

Article

In the face of increased competition and commoditised pricing, telecoms brands will need a forward-thinking strategy that differentiates them from the competition, and to do that they need to be aware of how others in the industry are responding to category issues.

Article

In a world of vanishing technology, where calls can be made and delivered to any device, what does the future hold for the humble mobile network provider in a world of handset contracts?

News

LONDON: Audi’s ‘Clowns’ campaign marked a departure for the auto marque but early brand metrics are looking promising according to the agency that developed the work.

Article

As cars evolve, so too does their marketing and traditional product-led advertising is giving way to a new approach as in-car technology takes centre stage.

Article

This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.

News

LONDON: There are now 15m consumers in the UK who own a smartphone that incorporates a fingerprint scanner and around four-in-five (79%) of them actually use the technology, a new report has found.

News

NEW YORK: The Campbell Soup Co., the food manufacturer, believes that voice-activated technologies such as Amazon Echo present opportunities ranging from increased consumer engagement to driving product replenishment.

Article

The Campbell Soup Co., the food company, is using voice-activated technology driven by artificial intelligence to connect with consumers.

Article

Pharma brands must adapt to an increasingly complex digital future, with non-traditional players like Amazon offering invaluable guidance to health-related companies.

News

BEIJING: As voice-activated speakers start to gain traction with consumers, FMCG giant Nestlé has introduced a Nestlé-branded smart speaker in China as a way of providing reliable and credible information to consumers.

News

LONDON: The launch of the iPhoneX has brought facial recognition nearer the mainstream, a development which is likely to open up new avenues for advertisers while increasing the concerns of privacy campaigners, according to a new WARC report.

News

GLOBAL: Two thirds of advertisers claim to have only “some understanding” of the role of their tech stack, while four in ten admit to using media technology ineffectively, according to research which highlights their dependence on their ...

Research Paper

An experiment for Heineken, the beer brand, found that interacting with consumers using WhatsApp or chatbots provides better discussion than traditional forums and valuable insights for qualitative research.

News

LONDON: UK marketers appear to be well-prepared when it comes to incorporating new technology into their sales and marketing strategies for 2018, according to a recent survey.

Article

Walmart, the retail giant, is using strategic partnerships as a way to drive its ecommerce business forwards.

News

BEIJING: Consumer trends in China are set to be shaped by a unique combination of the old and the new and the particular circumstances of society, according to new research.

News

SINGAPORE: Voice technology could be the next big opportunity for brands, particularly in countries such as China and Singapore, according to a new study.