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News

MUMBAI: Several Indian start-ups in the food and beverages sector have found that innovation, content marketing and the use of social media influencers are useful weapons in their David versus Goliath contest with established and global brands.

News

LOS ANGELES: Snapchat, the image-messaging app which is estimated to have 173m active users, is launching an initiative to encourage startups to grow their business by advertising on the platform.

Article

Major brands are increasingly looking to start-ups for ideas, personnel and ways of working that can help them stay relevant in a fast-changing digital environment.

News

COLOGNE: Corporates and startups will form closer working partnerships in future as such alliances become a “strategic imperative” in the quest for innovation, a new white paper has argued.

News

TOKYO: Coca-Cola collaborated with a UK tech startup to gain more effective research findings, but the brand’s agile consumer insight collaboration offers other brands a model for early stage investment outside of their typical remits.

Article

This article examines the spectacular growth of the parkrun start-up and the lessons brands can learn from its success.

Article

This article looks at the growth of the Israeli start-ups, particularly in the automotive industry, and why the company is punching above its weight in innovation.

News

NEW YORK: Snap Inc., the parent company of camera app Snapchat, has acquired Placed, a startup that measures the offline footfall of digital ad campaigns, in a deal that signals the company's interest in offering greater attribution capabilities.

Article

This event report outlines how Mondelez International, the food manufacturer, worked with a startup to create a new snack brand.

Article

This event report outlines how Unilever, the FMCG manufacturer, is driving progress by partnering with startups.

Article

This article explains how brands can tie digital measurement to direct business outcomes using a 'start-up' growth philosophy.

News

GLOBAL: Top executives from Microsoft and Nokia are among the final round of judges Warc is announcing for the 2017 Warc Innovation Awards.

Article

This article outlines the trends set to shape Indonesian marketing in 2017, including economic growth, aspirational middle class consumers, mobile-first, and increased ad-spend across both traditional and digital media.

Article

This article explores the impact of the increasing popularity of in-house agencies and how traditional agencies need to evolve to meet modern time and data demands.

Article

This article considers how China is repositioning itself from its long-held role as a manufacturer to jumping on the innovation train.

Article

This event report outlines how Visa, the payments company, is working with startups in a bid to drive marketing and product innovation.

Article

This event report discusses the evolution of Absolut Labs, an innovation-focused unit of the vodka brand focused on cutting-edge marketing activations.

Article

The article explains how Deliveroo, a UK-founded food delivery service, successfully launched its product in Hong Kong with data-driven segmentation, localization and a focus on customer experience.

Article

This event report shows how Betabrand, the startup apparel manufacturer, has built its brand through an unconventional approach to product development and marketing.

Article

This article looks at the issues involved in working with unproven startups, with a high rate of failure, but their size and lack of tradition means they can solve problems that older, bigger companies can't.

Research Paper

This article argues that online research offers the best way to democratise consumer understanding, making consumer research (CR) methodologies available to companies of all sizes.

Article

This event report outlines how the LA Dodgers and R/GA joined forces to bring tech innovation to the world of baseball and brand-building alike.

Article

This short article examines the trend of new labour in the 21st century through the breakdown of traditional boundaries between work and life, brought about by new technology.

Article

This event report outlines how PepsiCo, the food and beverage group, builds marketing partnerships with startups and tech innovators.

Article

This article argues that companies that are designed around chasing revenue will not be sustainable but that the companies that will endure are those that successfully deliver upon human needs.