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Case Study

Beverage brand Fanta revitalised its brand awareness in Australia through engaging its customers in the campaign itself.

Case Study

Lager Coors Light increased its market share in Ireland through an engaging OOH campaign.

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Ice cream brand Cornetto connected with Indian teenagers during the Durga Puja festival to increase brand equity and sales.

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Manulife, an insurance provider, increased sales of its health insurance product to Generation Y consumers in Hong Kong with a campaign to promote healthy living and by offering discounts based individual levels of activity.

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Indian hair care brand Dabur Vatika boosted visibility and brand engagement by offering a collapsible changing tent to women at the Kumbh Mela festival.

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Indian truck-maker Tata Motors used trucks as an advertising medium to launch a brand of condoms aimed at truckers.

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Malaysian utility brand Maxis partnered with navigation app Waze to create Maxis-Waze Safe Mode – a kid-sourced GPS navigation system.

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Fast-food brand KFC used TV, PR and social media to launch its new value meal and break McDonald's stranglehold on the market in India.

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Fast-food chain KFC introduced an order-taking AI robot, Dumi, into its KFC Original+ concept restaurant in China.

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Toothpaste brand Colgate used a mobile campaign to give dental advice to people in rural India.

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Nike, the sportswear brand, created Nike On Demand, to re-engage with young athletes in Germany and compete with its top competitor in the country, adidas.

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Tropicana, a UK juice brand, grew sales using a multiplatform strategy that encouraged people to consume less of the product per serving.

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St John Ambulance (SJA), a British NGO that teaches first aid, managed to reach parents across the UK to teach them about baby CPR with its 'Nursery Rhymes Inc.' campaign.

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Turkcell, Turkey's largest telecommunications company, transformed from being a telecommunications brand to a lifestyle brand by tackling the problem of diabetes.

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Crowne Plaza, a hotel brand, launched its second Amazon Echo pilot into ten rooms in its hotel in New York, US, allowing guests to use voice commands during their stay.

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The Coronado Brewing Company, an American brewpub, partnered with Thin Film, an electronics company, to engage millennials through a physical-to-digital campaign using interactive coasters.

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The Cosmopolitan of Las Vegas, a casino and resort, got customers to book directly rather than with online travel agents by creating a chatbot for mobile.

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Kia, a car brand, launched the Kia Niro VR Project on mobile in the US to help consumers understand the benefits of a hybrid-electric car.

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This case study explains how Manulife, a life and health insurance brand, introduced ManulifeMOVE in Hong Kong to inspire Gen Y to get healthier and become advocates for the brand.

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This case study details how Shell, an oil and gas production company, improved its relationship with its customers by creating a direct mobile channel to actively engage and provide relevant services globally.

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This case study explains how Braintree, a global payments platform, partnered with urban cycling programme Buzzbike to engage leaders of mobile and e-commerce companies with its 'Tour de Tech' campaign.

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This case study details how Aquafina, a bottled water brand, targeted millennials in Vietnam by using smart technology and 360-degree video to show them the health benefits of drinking water.

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This case study explains how Signal, an oral hygiene brand, encouraged children worldwide to brush their teeth more often by turning brushing into an engaging story.

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This case study explains how Coca-Cola, the soft drinks brand, redesigned the Freestyle dispenser's user experience by introducing the Coca-Cola Freestyle app.

Case Study

This case study explains how Beats, a headphone brand, used a cast of global sporting heroes acting as brand ambassadors to enable the brand's 'Be Heard' banner to resonate with sports and music fans globally.