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Artificial Intelligence (AI)

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Article

This article provides insights into consumers' current usage of voice technology and practical steps for marketers who want to take advantage of this growing trend.

Opinion

Eaon Pritchard argues that the big opportunity in the application of AIs and Machine Learning to communications is not just about smarter targeting and building a better mousetrap, but in developing a better more quantified understanding of consumer behavior unhampered by our own cognitive biases.

Article

This article explores how the way we write software can be reinvented to keep the pace of our ever faster hardware.

Research Paper

This report looks at the concept of programmatic commerce as a new revolution in digital commerce and whether consumers find the idea favourable or fearful.

News

LONDON: Consumers are becoming increasingly familiar with artificial intelligence (AI), but the challenge for brands is how best to employ the technology to create the shopping experiences of the future.

News

LONDON: Fears over data protection and questions around the relevance have emerged as key barriers to the widespread adoption of voice assistant technology, a new report reveals.

Article

This article provides guidance and reading on the subject of real-time marketing; closely aligned with technologies like programmatic, its implications travel across the marketing ecosystem.

Article

This article outlines six trends in financial services that are likely to shape the future for marketers, including the sharing economy, fee transparency and artificial intelligence.

Article

This event report looks at how Kia, the automaker, used a chatbot to promote its latest hybrid vehicle, the Niro, in the US.

News

SEOUL: As the debate over whether automation will lead to a wholesale loss of jobs for humans, the Moon Jae-in administration has proposed a reduction in financial incentives for companies adopting robots.

News

ARMONK, NY: Six in ten CMOs and sales leaders believe their industries will be disrupted by cognitive computing and nine in ten agree it is important for their organisation’s future but many are – unnecessarily, according to a new study ...

News

SAN FRANCISCO: Facebook is reportedly working on developing a video chat device for the home that would be the first major product to emerge from its hardware research lab, Building 8.

News

LONDON: The use of voice technology is growing as it is a more intuitive and efficient way to interact with a device, and marketers will have to consider a new set of variables as they develop voice user interfaces and build a consistent tone of ...

Opinion

Brands place great store by their visual branding but have neglected their audio branding, something that is becoming increasingly important, according to Global's Jo McChristie.

Article

This article explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce;' while it is a hit in China, consumers in other parts of the world remain concerned about privacy.

News

CAMBRIGE, MA: From chatbots handling routine customer service inquiries to high-powered strategic consultancy work, there are few business areas immune from the advance of artificial intelligence.

News

CHICAGO: IBM, the technology company, has seen major benefits from applying artificial intelligence to its programmatic advertising efforts.

Article

This event report outlines how Watson, IBM's cognitive-computing platform, can help enhance various aspects of marketing.

News

NEW YORK: Use of personal assistant apps on mobile devices is, at best, stagnating, and, at worst, decreasing, as US consumers appear to begin favouring standalone devices such as Google's Home or Amazon's Echo to complete everyday tasks.

News

LONDON: Press Association, the national news agency for the UK and Ireland, has received a €706,000 grant from Google's Digital News Initiative (DNI) to develop an automated news service that will produce 30,000 stories a month.

News

SHANGHAI: KFC launched its first restaurant in China in 1987 and, as it celebrates its 30th anniversary this year, it plans to build on its innovative use of artificial intelligence and machine learning to further increase convenience for its ...

News

NEW YORK: US consumers regard voice technology and payment by fingerprint scanning as "cool" technologies that they are prepared to embrace, according to research, which also finds them resistant to "creepy" tech like face recognition and AI.

News

CANNES/NEW YORK: Marketers need to stop talking about AI and get on board with it – and quickly – according to a leading industry figure.

News

SAN FRANCISCO: Instagram, the Facebook-owned photo-sharing app, is cracking down on abusive and offensive comments posted online in a move that aims to make the platform a "safe place for self-expression".

Research Paper

This study looks at American attitudes towards devices with voice command, given the rising popularity of digital home assistants such as Amazon's Echo and Google's Google Home.