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Innovation & NPD

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Article

This event report looks at the use of storytelling to drive all aspects of one online wine retailer's unique business model.

Article

This event report looks at how beauty subscription box Birchbox is driving growth in the UK.

Article

This article summarises the insights from a series of key papers addressing collaboration and co-creation, the practice of developing brand insights and other intellectual property through collaboration with external consumers, which can deepen the understanding and future potential of products.

Article

This event report outlines how Watson, IBM's cognitive-computing platform, can help enhance various aspects of marketing.

Opinion

The advertising industry, and its awards, celebrates only success - forgetting the failures from which we could all learn important lessons, argues Gareth Kay.

News

LONDON: Views on what constitutes marketing “innovation” vary, but four themes, ranging from the facilitation of brand purpose to disruption of category norms, are evident in a new WARC report.

News

SEATTLE: Amazon, in an effort to keep up with rivals, is considering allowing third-party skills developers to access transcripts from Alexa-powered devices, according to reporting by The Information.

News

NEW YORK: Use of personal assistant apps on mobile devices is, at best, stagnating, and, at worst, decreasing, as US consumers appear to begin favouring standalone devices such as Google's Home or Amazon's Echo to complete everyday tasks.

News

BEIJING: China's rapidly expanding sharing economy takes many forms, as consumers attuned to the concept are targeted by entrepreneurs with apparently improbable ideas that angel investors and venture capital firms are ready to fund.

Article

This report analyses the key themes and summarises the winning case studies from the WARC Innovation Awards, and presents the views and opinions of the 25 judges.

News

NEW DELHI: Coca-Cola, the soft drinks giant, is rolling out a new brand at a significantly lower price point as it seeks to wrest share back from small, regional brands and address price rises that have resulted from the implementation of the goods ...

News

LONDON: Press Association, the national news agency for the UK and Ireland, has received a €706,000 grant from Google's Digital News Initiative (DNI) to develop an automated news service that will produce 30,000 stories a month.

News

SYDNEY: Optus, one of Australia's biggest telco brands, is encouraging teams to take "calculated risks" to drive innovation in a traditional but highly competitive category, according to a senior marketer at the company.

Article

This article explores how Optus, a major Australian telecommunications company, is adopting an innovation mindset for its marketing in a highly competitive but often slow-moving category.

News

SYDNEY: Goodman Fielder, the owner of 33 well-known food brands in Australia and New Zealand, is re-orienting its marketing in response to ever-faster consumer cycles, according to a senior marketer at the company.

News

GLOBAL: Volvo is to become the first major automaker in the world to phase out the combustion engine and launch models powered only by electric or hybrid motors.

Article

This article outlines the principles behind innovation at Goodman Fielder, which owns 33 well-known brands in the bread, dairy, poultry and grocery categories across Australia and New Zealand.

News

SHANGHAI: KFC launched its first restaurant in China in 1987 and, as it celebrates its 30th anniversary this year, it plans to build on its innovative use of artificial intelligence and machine learning to further increase convenience for its ...

News

NEW YORK: US consumers regard voice technology and payment by fingerprint scanning as "cool" technologies that they are prepared to embrace, according to research, which also finds them resistant to "creepy" tech like face recognition and AI.

News

CANNES/NEW YORK: Marketers need to stop talking about AI and get on board with it – and quickly – according to a leading industry figure.

News

SAN FRANCISCO: Instagram, the Facebook-owned photo-sharing app, is cracking down on abusive and offensive comments posted online in a move that aims to make the platform a "safe place for self-expression".

Article

This article summarises the insights from a series of key papers addressing category disruption, which occurs when a disruptive innovation creates a new market and value network within a category, displacing market leaders (such as Uber in the taxi market and Airbnb in the accommodation industry).

News

NEW YORK: Following the US release this week of Amazon's new screen-enabled Echo Show, media brands are moving to produce content specialized for the platform's voice and screen interactivity, according to reports.

Research Paper

This study looks at American attitudes towards devices with voice command, given the rising popularity of digital home assistants such as Amazon's Echo and Google's Google Home.

News

SHANGHAI: KFC, a leading international brand in China, has tapped artificial intelligence and music to engage the country's lucrative Gen Z consumers, who make up 17% of the total population.