Get a demo Do I subscribe? News sign-up

Innovation & NPD

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

1,243 results found
Sort by

News

GLOBAL: An innovation for the LandCruiser 4x4 vehicle by Toyota, the Japanese car manufacturer, bringing emergency communications to the Australian outback, has won the Grand Prix in the 2017 WARC Innovation Awards.

Article

This article explores how Grab, a billion dollar ride-hailing startup from Singapore, launched a new ride sharing service with content marketing and local influencers.

News

SHANGHAI: Baidu, the Chinese internet giant, is to make its autonomous driving technology open source in a bid to create market dominance in the manner of Google's Android, a development which may accelerate the advent of driverless vehicles.

Article

This event report outlines how Carnival Corporation, the cruise-line group, is delivering personalized experiences to guests using wearable tech and smart software.

News

SINGAPORE: Asia is leading the world when it comes to creative innovation while the US is falling behind, according to a senior agency creative.

Article

This event report outlines how Staples, the retailer, is seeking to drive revenues through tapping new technologies.

Article

This event report covers how Domino’s, the pizza chain, is leveraging new digital technologies to connect with consumers and drive sales.

Article

This event report outlines how Unilever, the FMCG manufacturer, is driving progress by partnering with startups.

Article

This paper explains the concept of New Product Development (NPD) - the process of bringing a new product to market - and how to ensure its success.

News

AUSTIN, TX: 1-800-FLOWERS.COM, the florist and gifting service, believes artificial intelligence (AI) will become a vital brand-building tool for reaching consumers across various platforms.

News

NEW YORK: Brands as diverse as Chase Bank and pharma giant GlaxoSmithKline have joined agencies in a new group, the Cognitive Media Council, which aims to better understand how artificial intelligence (AI) can apply to marketing strategy.

News

NEW YORK: Smartphone technology has developed a host of powerful and cheap computing components that will create totally new media, a new report suggests.

Article

This event report outlines how 1-800-FLOWERS.COM, the US florist and gifting group, is leveraging new technologies to engage consumers.

Article

This event report outlines how MGM Resorts International, the hotels and entertainment group, delivers uniquely engaging experiences to guests visiting its Las Vegas-based hotels and casinos.

News

SYDNEY: Building an innovation culture at a large brand begins with hiring the right people, a senior executive at Anheuser-Busch InBev has said.

Research Paper

This paper describes a project that used artificial intelligence to extract insights from conversations on Twitter about two political events in 2016: the US presidential election and "Brexit", the UK's withdrawal from the European Union.

Research Paper

This article explores the use of artificial intelligence in Latin American countries, including Mexico, Argentina and Peru, and suggests that accurate AI-based social listening and analytics can work in any language/country and for any topic.

Article

This article covers how Anheuser-Busch InBev (AB InBev), the beverage company, has adopted an innovation culture, including experiential marketing and establishing an in-house innovation lab.

Research Paper

This paper describes a Brand Audit for Ambev, the Brazilian brewing company, that covered its own premium brands and those of its main competitors, using a methodology analysing social media output.

Article

This article examines what has changed in the car industry as the advent of leasing and renting deals has made consumers less attached to their cars, and technology has shifted focus from mechanics to in-car experiences.

Article

This article introduces a series of papers on marketing automobiles: the different ways that automobiles are marketed and how this will change in the future.

Article

This article presents advances in 3D, VR and AR technologies that are providing auto marketers with powerful experiential tools capable of generating deeper and more intuitive insights which can better engage consumers emotionally.

News

NEW YORK: The Daily Mail, the British tabloid newspaper whose online edition is the largest English language news website in the world, has announced plans to launch a syndicated TV show in the US later this year.

Article

This article demonstrates how Levi's, the fashion brand, leverages storytelling to remain at the forefront of culture.

Article

This article explores what new brands need to consider when launching, as marketplaces are often highly cluttered and a launch strategy requires significant investment over the long-term.