Get a demo Do I subscribe? News sign-up

Innovation & NPD

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

1,450 results found
Sort by

Article

This article looks at the impact that rapidly advancing technology is having on every player in the Australian and New Zealand media business, from print to TV to digital.

News

LONDON: The growing use of artificial intelligence will dramatically change communications planning, especially in low-involvement categories like FMCG, according to two industry figures.

News

HANGZHOU: Alibaba, one of China’s internet giants, is taking on its US counterparts on all fronts, from cloud computing to artificial intelligence to smart speakers, thanks to a combination of rapid earnings growth and a huge domestic online ...

News

SINGAPORE: Brands in Asia need to continually evolve in order to keep up with digitally savvy consumers in an increasingly connected region, according to an industry figure.

News

NEW YORK: Ownership may be going out of fashion, as a brand set up eight years ago to rent out formal women’s wear now eyes more customers, and is trialling a method of encouraging consumers to use rented clothes more often.

Opinion

One of the global leaders in AI, Google, is using the technology to create consumer-centric interaction using data points to identify intent and passion, writes Katie Sterling As consumer behaviours are increasingly complex AI has an integral role to play.

News

LONDON: Malibu, the coconut-flavoured rum, is creating a buzz among consumers and within its parent group Pernod Ricard with its innovative approach to the internet of things (IoT) and plans on ramping up this approach next year.

News

MUMBAI: Several Indian start-ups in the food and beverages sector have found that innovation, content marketing and the use of social media influencers are useful weapons in their David versus Goliath contest with established and global brands.

Case Study

St John Ambulance (SJA), a British NGO that teaches first aid, managed to reach parents across the UK to teach them about baby CPR with its 'Nursery Rhymes Inc.' campaign.

Case Study

Turkcell, Turkey's largest telecommunications company, transformed from being a telecommunications brand to a lifestyle brand by tackling the problem of diabetes.

Case Study

Tropicana, a UK juice brand, grew sales using a multiplatform strategy that encouraged people to consume less of the product per serving.

Case Study

Nike, the sportswear brand, created Nike On Demand, to re-engage with young athletes in Germany and compete with its top competitor in the country, adidas.

Article

This article explains how financial services brands can protect themselves from fintech disruption by digitally evolving.

News

LONDON: To design a chatbot, global snacking giant Mondelez had to rethink its approach to investing in innovation, by moving away from long-term investment in one ‘silver bullet’ idea, toward smaller pots of funding and a ...

News

SINGAPORE: Oversea Chinese Banking Corp (OCBC), Singapore's second largest lender, has announced a partnership with StarHub, a leading telco, to research product and service development in an increasingly digital economy.

Article

The internet-connected fridge grabbed the early headlines around the Internet of Things (IoT), but it’s no longer about appliance makers and FMCG brands taking their first steps into this space.

Article

This article offers case studies from China, Singapore and Japan on how brands, apps and social media platforms are using voice technology to engage consumers.

News

LONDON/NEW YORK: Blade Runner 2049 was released in cinemas at the end of last week, coinciding with a new transatlantic survey of British and American attitudes about artificial intelligence.

Article

This article covers the future of voice technology in Singapore, one of Asia’s most connected markets, based on a large survey.

News

LOS ANGELES: Snapchat, the image-messaging app which is estimated to have 173m active users, is launching an initiative to encourage startups to grow their business by advertising on the platform.

Article

Failure is too often a dirty word, especially for big brands; but it needn’t be toxic, argued a representative of international snacking giant Mondelez, because it is a brilliant opportunity to learn.

Article

This article explains how the gap between consumers and technology, such as Artificial Intelligence and machine learning, is closing ever more rapidly and affecting how we buy.

Article

This article looks at how chatbots work and why, nowadays, many consumers are more comfortable 'talking' to a brand via an online message than phoning its customer service helpline.

News

LONDON: About a quarter (26%) of UK consumers say they have used voice assistant (VA) technology, such as Apple’s Siri or Amazon Echo’s Alexa, but security is among a number of concerns deterring others from embracing the trend.

Article

This article presents findings from WARC's new research: State of the Industry: Marketing Technology in the US and UK.