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Case Study

This case study describes how paint brand Asian Paints used a multichannel approach to drive admissions to its Colour Academy and make painting a desirable and respectable profession in India.

Case Study

This case study explains how paint manufacturer Dulux targeted home-owners in Singapore to launch its Ambiance special effects paint range.

Case Study

This case study describes how Armstead, a decorative paint, launched itself as a new trade brand in the UK, engaging with the audience.

Case Study

This case study details how CIL, a Canadian chemicals manufacturer, generated paint sales by proving that a little paint can make a big difference.

Case Study

This case study describes how Pureit, an Indian water purifier brand, used its moment marketing engine HUL Now to distribute free drinking water to flood victims.

Article

This event report outlines how Sherwin-Williams, the paint brand, consistently builds engaging consumer experiences.

Case Study

This case study shows how Australian swimming pool builder, Narellan Pools, accelerated business growth by using Big Data to target customers at the precise times they were most likely to buy a pool, with creative focused on the "first dive in moment", identified as a powerful motivator in buying.

Case Study

This case study shows how Dulux, a paint brand, tapped into the Chinese New Year's tradition of renovating living spaces, to launch a sensory campaign that increased sales and brand awareness in Singapore.

Case Study

This case study shows how Royale, a paint brand, repositioned itself in the market as a Decor must-have using an online mock-up that allowed Indian users to preview their newly decorated homes.

Case Study

This case study shows how Asian Paints, a paint company, increased brand equity and sales using an awards ceremony celebrating Decor Trendsetters in India.

Case Study

This case study describes how PhoneWatch, which sells monitored home alarm systems in Ireland, reversed declining sales by using a combination of primarily TV and digital.

Case Study

This case study covers a campaign from Narellan, one of Australia's largest pool builders, that leveraged first and third-party data to identify the tipping point from consideration to sale, increasing leads and sales.

Case Study

This case study details a campaign by Valspar, an American paint company, to differentiate itself from other manufacturers by giving colour back to the colourblind.

Article

This event report shows how BEHR used qualitative research to gain a deeper insight into the emotions which consumers attach to colour, and thus refine the brand strategy for its paints and stains.

Research Paper

This paper examines the reasons and consequences of the Maker Movement, a trend or revival of classic DIY, by looking at its social, economic and market nature and impacts.

Case Study

This case study describes how Benjamin Moore, a paint brand in Canada and the US, used its position as a competitor to brands with bigger budgets to reinvigorate its sales.

Case Study

This case study demonstrates how Lowe's, a home improvement chain in the US, developed a new utility for a burgeoning social media platform to drive engagement with millennials.

Case Study

This case study describes how Dulux used an influencer-led strategy to encourage more Singaporeans to paint their houses.

Article

This event report shows how The Martin Agency helped create an innovative brand extension for Benjamin Moore paint.

Case Study

This case study describes how Benjamin Moore, a premium paint brand in the US, launched a paint range to make the most of the brand's sponsorship of the Red Sox baseball team.

Article

This article discusses how Do-it-Yourselfers form a complex and growing group of consumers in the US – that can be used to empower brands.

Research Paper

This paper explains how AOL, the mass media corporation, created a four phase research methodology to understand the needs of the people who consumed its online content, and improve its content strategy.

Case Study

This case study explains how IKEA, the home retailer, demonstrated it understood Canadian lives at home to grow its profile among over 35 year-olds, who had previously discounted the brand.

Case Study

This case study demonstrates how IKEA, the home furnishings retailer, renewed interest in its annual Catalogue in Canada to grow sales and footfall.

Case Study

This case study explains how IKEA, the retailer, encouraged Canadians to experiment with home textiles as an affordable way to refresh their homes.