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News

HONG KONG: Digital engagement by consumers, companies, and the government of Hong Kong is lagging behind international competitors according to a new Google whitepaper, which uncovers a continued mistrust in digital services among a large portion ...

Case Study

This case study describes how baby nutrition system BabyNes built brand awareness in China with a campaign using online, social media, editorial, in-store and events.

Case Study

This case study explains how Manulife, an insurance provider, increased sales of its health insurance product to Generation Y consumers in Hong Kong with a campaign to promote healthy living and by offering discounts based individual levels of activity.

News

HONG KONG: The number of Chinese tourists travelling overseas continues to rise but their spending on product shopping is declining as they seek out experiences instead, a new report says.

News

HONG KONG/THE HAGUE: China and Hong Kong are by a wide margin the largest shipment centres for counterfeit goods sold around the world, according to a new report from the European Union.

Case Study

This case study explains how WWF Hong Kong, the wildlife charity, challenged misconceptions about the ivory trade and achieved a total ban of the trade of ivory in Hong Kong.

Case Study

This case study shows how Canesten, a vaginal medication brand, successfully overturned its declining sales in Hong Kong by creating an original web series that allowed women to learn and talk about vaginal yeast infections.

Case Study

This case study explains how The Samaritans, a charity which provides a helpline for emotional support to help stop suicide, used print and outdoor ads to increase calls and reduce suicides in Hong Kong.

News

HONG KONG: Youku Tudou, the video-streaming site owned by internet giant Alibaba, is losing adspend to competitors like Weibo, as brands prioritise short-form video platforms.

News

HONG KONG: The New York Times (NYT) is opening an office in Hong Kong for its brand marketing content agency, T Brand Studio, to serve new and existing clients in the Asia-Pacific region.

Case Study

This case study describes how, after losing a jewellery client, ad agency DDB Group Hong Kong planned, developed and launched CRAFTED BY MY HEART, an iOS mobile app that allows users to customise jewellery with their heartbeat, to gain exposure for the agency.

News

HONG KONG: Digital advertising expenditure in Hong Kong is expected to surpass traditional media for the first time in 2017, according to a survey of some of the top advertisers in the territory.

News

SINGAPORE: Digital advertising expenditure is set to take almost one quarter of all media spending in South East Asia within the next four years according to a new forecast.

Article

The article outlines how Cathay-Pacific, a Hong Kong-based airline, developed a crisis communications strategy for the 'real time' era.

Case Study

This case study shows how McDonald's, a fast food chain, partnered with a celebrity chef to created a pop-up restaurant and increase the Quarter Pounder Burger consumption in Hong Kong.

Case Study

This case study describes how Snickers Hong Kong rose from anonymity to fame by creating a platform to help Hong Kong residents call out public figures for their mistakes in a humorous way.

Case Study

This case study demonstrates how McDonald's, the quick service restaurant chain, revived the Big Mac in Hong Kong by revisiting the heritage of the iconic burger.

Case Study

This case study shows how McDonald's, a fast food chain, turned its staple tie-in toy marketing around, with a brand building and emotion-led campaign that also increased its sales in Hong Kong.

News

HONG KONG: Seven leading companies have joined forces to form the Digital Marketing Association of Hong Kong (DMA), which was formally launched at an event on Wednesday.

Case Study

This case study explains how the World Wildlife Foundation (WWF), the wildlife charity, successfully campaigned for a total ban on the trade of ivory in Hong Kong.

Case Study

This case study demonstrates how Kentucky Fried Chicken, a worldwide fast food restaurant chain that specializes in fried chicken, created an engaging promotion on social media and in the blogosphere in Hong Kong.

Case Study

This case study shows how WWF, the animal charity, conducted a campaign in Hong Kong to raise awareness of the far-off plight of elephants.

News

HONG KONG/JAKARTA: China continues to be the largest international market for the National Basketball Association (NBA), but the league is making a concerted effort to expand its fan base across Southeast Asia.

News

HONG KONG: Entertainment, travel and similar experiences are more important for China's wealthy young consumers than shopping, according to a new survey.

Article

This article explores behavioural research on how millennials in Singapore and Hong Kong engage with financial services products.