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Case Study

This case study describes how Telefonica mobile brand O2 created a new advertising medium to position itself as a digital innovator to get in touch with a young, and digitally savvy, target audience in the German market.

Article

This article describes how Bord Bia, the Irish food board responsible for international sales of the country's products, used a new streamlined and concentrated research methodology to increase sales in Germany.

News

DALLAS: Supermarkets need to adopt machine learning techniques to overcome a disconnect between retailers' perceptions of product availability and those of shoppers, a new study suggests.

News

CHICAGO: Chinese consumers are the most satisfied with their online experiences, due in large part to how they encounter social interactivity, according to new analysis of internet satisfaction in China, the US and Germany.

Case Study

This case study describes a campaign by Lacoste, a clothing brand, which used A/B testing and programmatic channels to target audiences in the UK, France and Germany.

Article

This paper describes a research project for HERE, a global location data company, which wanted to understand why the majority of users of its smartphone location app were male and how it could better appeal to women.

Case Study

This case study demonstrates how Hilton, an American hospitality group, drove digital direct bookings across the UK, Germany, UAE and Saudi Arabia with the help of a multi-platform, cross-market campaign.

Case Study

This case study describes how accommodations provider, Airbnb, leveraged digital and video to turn people's fear of strangers into a selling point for a global brand awareness campaign.

Case Study

This case study shows how Gore-Tex, a textile ingredient brand, increased brand awareness in Germany by developing a brand-owned content platform.

Case Study

This case study describes how German car manufacturer Opel, used red button technology for the first time to launch its Corsa model.

Research Paper

This paper describes work carried out for AB-inBev in Germany, in support of a mixed-method approach aimed at understanding Generation Z and translating the findings into insights worth embracing - through a film outlining the diverse stories of this generation.

Research Paper

This paper describes the development of an integrated research 'compass toolset' for KAO Salon, a salon products manufacturer, to help it build consumer insights into its brand mission in Germany.

Research Paper

This paper examines the methodological possibilities of social media listening and traditional qualitative interviewing techniques, demonstrating how the confluence of the approaches work in the German women’s fashion industry.

Case Study

This case study describes how Allianz Germany, the market-leading insurance company in Germany, used nostalgia and its old ads to fight back against losing customers and awareness.

Case Study

This case study describes how Deutsche Telekom, mobile phone service provider in Germany and across Europe, launched a humorous story-based campaign to increase sales and revenue of its 'Travel & Surf' package.

Case Study

This case study explains how UPS, the package delivery company, shifted its communications to focus on problem solving to appeal to small and medium sized businesses in the UK and Germany.

Case Study

This case study explains how online retailer Zalando used micro-targeting to make people living in small towns and villages feel special - and increase sales.

Case Study

This case study describes the launch of a new Opel Astra car model in Germany and Spain, targeting social climbing, high income men.

Case Study

This case study explains how the British government used digital ads to increase the number of voter registrations among British people living abroad.

Case Study

This case study explains how Magnum, the ice cream brand, launched a new product in Europe by associating moods and flavours.

Case Study

This case study looks at how Small Luxury Hotels of the World, a brand that offers a selection of independent hotels to rival big chains, ran a campaign in the UK and Germany that adopted premium publishers to gain trust among the small target audience.

Case Study

This case study explains how Promote Iceland, the country's tourist board, recruited ordinary Icelanders to answer prospective tourists' questions.

Case Study

This case study explains how Meetic, the online dating subscription service, fought back against newer competitors in France, Germany, Sweden and the UK.

Case Study

This case study describes how Plan.Net Group, a design agency, created the WhatsGerman WhatsApp mobile app to teach German to beginners.

Case Study

This case study describes how Saturn, an electronics and household appliances store in Germany, used a simple database function to display the best deals from Saturn's giant catalogue.